Dental Email
Marketing

Your dental newsletter is basically your assistant that helps you get the word out about all of the happenings at your dental office. Keep your current patients informed by sending weekly or monthly newsletters about new services, at home oral care for between appointments, new staff, or even office events.

To make sure we send your emails to as many qualified prospects as possible, we will create engaging lead magnets and call-to-action buttons. These lead magnets often require people to sign up for your email list in order to receive them. This will encourage visitors to sign up on your email list if they haven’t already. After these are created, we will install them on your dental website or landing page and connect them to your emailing service provider so you can start gaining more contacts. A few possible email marketing platforms include MailChimp, AWeber, Constant Contact, GetResponse, and etc.

Do you want your email template to stand out from your competitors and represent your brand well? We can do that for you! Your dental newsletter will be a custom design full of relevant content about your dental practice, services, upcoming events, relevant blog posts, and more that will keep your readers intrigued all year long. Also, we will make sure that these email templates are responsive across all devices- both desktop and mobile devices. We know this is an investment for you, so all of your content is created with your goals in mind.

It’s just as important for you to maintain your email contacts list as it is for your current patients to maintain their dental health. The saying quality over quantity also applies to your email list. The number of subscribers you have is not important. If you have too many inactive contacts on your list, it actually hurts your delivery rates. This can cause people who actually want your emails will not be able to receive them at all, which results in skewed reports. As part of our dental email marketing services, we will perform routine email list maintenance to ensure your contacts or subscribers are updated and receiving all your emails.

Each month, you will receive a report from your content specialist detailing the progress of your email marketing campaign. Your report will show your increased delivery rate, open rate, click through rate, and the amount of new patients gained through your email marketing campaigns. We will review and analyze this data each month and adjust your email strategy or content as needed to enhance performance.

In a world where people receive dozens of emails in a day, how do you stand out? How do you ensure that they are actually reading your email content? Use these tips!

Aside from enticing subject lines, give a clear call to action: register, sign up, or share. Once they open your email campaign, what do you intend them to do? Do you want them to sign up for a promotional event? Do you want to redirect them on your landing page? Or maybe entice them to share your new product or services? Let them know exactly what you want them to do by including clear call to action buttons or links.

Email marketing data can tell you a lot and make a huge difference in your marketing campaign. You don’t just create and launch email campaigns- you need to keep an eye on it. If you want to get the best possible results, you should monitor the important metrics and tweak them to improve the results you’re getting.