Dental Practice Newsletter

We’ll work with you to establish a solid strategy by creating engaging lead magnets, call-to-action buttons, and a customized monthly newsletter. We’ll then provide you with a growth report at the end of each month.

Every great dental email marketing campaign needs a strong strategy behind it. Your email content specialist will create a strategy that details the “who, what, when, and how” of your marketing emails and dental newsletter. We will research your target audience so we can determine the content that will resonate best with them and entice them to open emails from you. Our specialists will then craft a content plan around that data. Next we will create a calendar for you so you can know when your emails and newsletters will be sent.

To make sure we send your emails to as many qualified prospects as possible, we will create engaging lead magnets and call-to-action buttons. These lead magnets often require people to sign up for your email list in order to receive them. This will encourage visitors to sign up on your email list if they haven’t already. After these are created, we will install them on your dental website or landing page and connect them to your emailing service provider so you can start gaining more contacts. A few possible email marketing platforms include MailChimp, AWeber, Constant Contact, GetResponse, and etc.

Do you want your email template to stand out from your competitors and represent your brand well? We can do that for you! Your dental newsletter will be a custom design full of relevant content about your dental practice, services, upcoming events, relevant blog posts, and more that will keep your readers intrigued all year long. Also, we will make sure that these email templates are responsive across all devices- both desktop and mobile devices. We know this is an investment for you, so all of your content is created with your goals in mind.

It’s just as important for you to maintain your email contacts list as it is for your current patients to maintain their dental health. The saying quality over quantity also applies to your email list. The number of subscribers you have is not important. If you have too many inactive contacts on your list, it actually hurts your delivery rates. This can cause people who actually want your emails will not be able to receive them at all, which results in skewed reports. As part of our dental email marketing services, we will perform routine email list maintenance to ensure your contacts or subscribers are updated and receiving all your emails.

Each month, you will receive a report from your content specialist detailing the progress of your email marketing campaign. Your report will show your increased delivery rate, open rate, click through rate, and the amount of new patients gained through your email marketing campaigns. We will review and analyze this data each month and adjust your email strategy or content as needed to enhance performance.