Dental Email Marketing
Bring new patients into your practice while staying connected with current patients.
With a consistent dental newsletter, you’re doing more than just putting a message in someone’s inbox. You’re sharing your knowledge and encouraging patients to keep up with their dental hygiene routine.
Reach out to current patients and gain their loyalty by personalizing their emails. Show them you truly care about them and their oral health. A simple personalized message can be the difference between a one time patient and a lifelong patient.
Save Time & Money
To offer the right newsletter to the right people at the right time requires a great deal of time and effort if you don’t have the help of a digital marketing company. We know time is money at your practice, so stop wasting precious time. Start saving it instead by letting us to take care of your emails for you.
Your dental newsletter is basically your assistant that helps you get the word out about all of the happenings at your office. Keep patients informed by sending weekly or monthly emails about new services, at home oral care for between appointments, new staff, or even office events.
Introduction to Dental Email Marketing
As a dentist, you want to create a fun, family-friendly environment inside your office so patients of all ages are comfortable while they are there. So if you could, wouldn’t you want to do the same outside the office to remind people how great your practice is? Well the good news is, you can! And we can help. Contact us today to get your dental email marketing campaign started and use your dental newsletter as a way to keep patients happy and informed in between visits!
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Why Does Your Practice Need a Dental Newsletter?
More Website Traffic – Utilize the emails you send as a way to drive traffic to your site and build up your site’s strength and reputation. The more traffic you drive to your site, the more reputable you’re telling Google your website is. Just by sending a dental newsletter each month, you can increase traffic and therefore improve your SEO efforts thus seeing a better return.
Increased Conversion Rates – Not only will the number of new patients you see increase, but the number of patients you see again will increase. A dental newsletter can be your #1 tool in patient retention as long as you are sending valuable content consistently informing your patients of appointments, new procedures, dental breakthroughs, and other topics that will interest your target audience.
Create Patient Loyalty – As a successful dentist, you probably already have a pretty loyal following but what if you could increase that loyalty? That’s exactly what a dental newsletter will do for you. The traditional patients only sees you twice a year, three times maybe if something goes wrong. So keep your patients informed, communicate with them, and keep them coming back with a newsletter. Turn your one time patients, or not so consistent patients, into lifetime loyal patients who regularly schedule appoints and refer you to friends and family.
Remind, Educate, and Communicate with Your Patients. They Want to Hear from YOU!
WHAT’S MOST IMPORTANT TO ACHIEVING SUCCESS WITH DENTAL EMAIL MARKETING
Every great dental email marketing campaign needs a strong strategy behind it. Your content specialist will create a strategy that details the “who, what, when, and how” of your marketing emails and dental newsletter. We will research your target audience so we can determine the content that will resonate best with them and then craft a content plan around that data. Next we will create a calendar for you so you will know when your emails and newsletters will be sent.
To make sure we send your emails to as many qualified prospects as possible we will create engaging lead magnets and call-to-action buttons. These will encourage visitors to sign up to receive your dental newsletter. After these are created, we will install them on your site and connect them to your email service provider so you can start gaining more contacts.
Your dental newsletter will be a custom design full of relevant content about your practice, services, upcoming events, relevant blog posts, and more that will keep your readers intrigued all year long. We know this is an investment for you, so all of your content is created with your goals in mind.
It’s just as important for you to maintain your email contacts list as it is for you patients to maintain their dental health. If you have too many inactive contacts on your list, it actually hurts your delivery rates. This can cause people who actually want your emails to not receive them at all, which results in skewed reports. As part of our dental email marketing services, we will perform routine list maintenance to ensure your contacts are updated and receiving all your emails.
Each month, you will receive a report from your content specialist detailing the progress of your email marketing campaign. Your report will show your increased delivery rate, open rate, click through rate, and the amount of new patients gained through your emails. We will review and analyze this data each month and adjust your strategy or content as needed to enhance performance.
USEFUL TIPS FOR A DENTAL NEWSLETTER
In a world where people receive dozens of emails a day, how do you stand out? Use these tips!
- Subject line. Grab their attention quickly and make them click!
- CTA. Give a clear call to action: register, sign up, or share.
- Follow reports. Email marketing data can tell you a lot and make a huge difference in your marketing campaign.
WHAT MAKES OUR DENTAL EMAIL MARKETING SERVICES UNIQUE
Work with a company that knows dentistry, has worked within your industry, and can help you grow into the leading community practice you are meant to be. Our extensive dentistry experience makes us the best choice when selecting a digital marketing firm to promote your practice through an engaging consistent dental newsletter that nurtures prospects and informs current patients.
You don’t want to work with a digital marketing agency that doesn’t have experience in dentistry for the same reasons your patients wouldn’t want to come to your practice if you didn’t come highly recommended. We know this, and we understand your concerns, which is why you don’t have to look any further. Our past and current experiences in dental email marketing makes working with us the best choice you’ll make all year.
We are a full service digital marketing company meaning we not only offer dental email marketing services for your business but also a multitude of other digital marketing services that will enhance the results of your dental newsletter. Our clients often find that combining our dental email marketing services with our social media marketing and content marketing services results in a greater return on investment. Contact our full service marketing team to get started on a successful dental email marketing campaign.
We’ve driven over 983,287 leads for clients through digital marketing.
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