Ecommerce Email Marketing

Connect With More Customers

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CAPTURE MORE PRODUCT PURCHASES THROUGH

Ecommerce Email Marketing

Constantly stay top of mind with your customers through product emails and automations that tell your customers more about new product launches, restocks, sales and more.
Want to increase your customers and sales? Start with LYFE Marketing.

Ecommerce Email Marketing

Strengthen Connection

Most marketers say that it’s easier to retain old customers than to gain new ones. Do you agree? Continuously communicate with your customers to build stronger relationships and establish a loyal base of followers.

Personalized Approach

If you want to increase and expand your customer base, then you have to make customers feel special. Offer personalized email messages to enhance the customer shopping experience and make them come back for more.

High Return On Investment

Email marketing is one of the most cost effective ways to promote your products online. That’s a fact. Gain a lot for a little with an effective email marketing plan. Generate thousands of sales with a single email blast.

Ecommerce Email Marketing

Strengthen Connection

Most marketers say that it’s easier to retain old customers than to gain new ones. Do you agree? Continuously communicate with your customers to build stronger relationships and establish a loyal base of followers.

Personalized Approach

If you want to increase and expand your customer base, then you have to make customers feel special. Offer personalized email messages to enhance the customer shopping experience and make them come back for more.

High Return On Investment

Email marketing is one of the most cost effective ways to promote your products online. That’s a fact. Gain a lot for a little with an effective email marketing plan. Generate thousands of sales with a single email blast.

The Difference Ecommerce Email Marketing Makes

If you have an ecommerce business, then you already send out emails – even if they are just transactional emails. So why not send out more marketing emails? Or incorporate some sales elements into your transactional emails? Your transactional emails receive the highest open rates and most click-throughs. Don’t miss out on that ecommerce email marketing opportunity!

 

Research shows that most consumers actually enjoy receiving emails from brands they choose to do business with. Why? Because they like the brand and enjoy interacting with it.

 

Over half of consumers have purchased products from emails they have received. These emails come in all forms: welcome, remarketing, abandoned carts, upselling, promotional, loyalty, and drip campaigns. By incorporating even a few of these emails into your ecommerce email marketing campaign, you will see an increase in traffic to your landing pages and an increase in sales. Let’s talk more about these statistics in the section below.

LYFE Marketing Team

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WILL EMAIL MARKETING WORK FOR ECOMMERCE BUSINESSES?

In the ecommerce industry, there’s a lot of businesses offering almost every product you can think of. The competition in this field is indeed fierce. Each brand has their own unique product or offer that are sometimes hard to beat.

 

That’s why if you want to stand out from the rest, it’s vital for you to build a connection with your current customers while engaging with new ones. You need to be one step ahead of your rivals. And email marketing is one of the best ways to achieve this. Let’s check out these facts:

Email Marketing Consultant

People who purchase products

that are promoted through email stated that they spent 138% more compared to those who didn’t receive email offers.

Segmented email campaigns

generate up to 760% growth in revenue.

Email marketing contributes

up to 20% of web traffic resulting in sales.

Abandoned cart email messages

have an open rate of 45%, on an average note.

Email marketing is 40 times

more effective at generating new customers.

For every $1 spent

in email marketing, it yields $44 which translates to 4400% ROI.

Transactional emails yield up to 8x more

in open and click rates compared to other types of email campaigns and generate 6x in sales.

60% of customers stated

that they prefer email as a means of communication with brands.

60% of people

state that they have made a purchase as a result of email offers that they received.

44% of consumers

made at least 1 purchase based on a promotional email message.

These figures show how much email marketing affects a consumer’s decision when looking for products to buy. And with the statistics above, you can’t simply overlook this opportunity of acquiring more customers and growing your revenue. As business owners ourselves, we know that these two are included in every entrepreneur’s business goals. So why don’t you let us help you create an effective, engaging ecommerce email marketing plan to help you achieve these goals?

Why You Need Email Ecommerce Marketing
For Your Business

 →  Drive Sales

We help you do this by making sure your emails are informative and encourage a purchase instead of using pushy, salesy terminology. The key to capturing customers is by fueling curiosity and providing them with a solution to their need. Hearing the knowledge from you first makes them trust your brand. Everyone is more apt to buy products from a company they trust.

Content Marketing Firm

 →  Deepen Connections

The first email you send generally is not enough to capture a customer. It takes nurturing to deepen customer relationships with your brand. These deep connections are the bridge from a learning customer to a purchasing customer. We help your customers cross that bridge through segmentation and drip campaigns.

 →  Targeted & Personalized

In email marketing, it allows you to segment your subscribers into different lists which can be based on their preferences. And why is segmentation important? Well mainly because it will let you create personalized content for a certain group of customers, thus increasing engagement. The more engaged your subscribers are, the higher chances that they will click your message and convert into sales.

Content Marketing Firm

 →  Increase Brand Awareness

Do you want your brand to be recognized by more people? Email marketing can help you with that! If you regularly send valuable content to your subscribers for your email campaigns, they are more likely to remember your brand when they are in need of the products you provide. Strong brand awareness is what makes customers remember and choose you over competitors when the time comes to make a purchase.

How We Helped A Client Experience $33,222 In Sales From Just 3 Emails!

We sent out 3 (yes, just 3) emails to our client’s customers during Passover. We know this client has a number of customers who celebrate this religious holiday, so we created emails that resonated specifically with his target market. It worked!

 

We generated over $30,000 in revenue for our client in less than 1 month with just 3 emails. It’s that simple when you work with an email marketing company that specializes in Ecommerce.

Digital Marketing Expert

Important Success Factors For Ecommerce Email Marketing

Determine Your Goals

A successful ecommerce email marketing campaign starts with a goal and focuses on that goal with every email made. Our team does exactly that. We start by discussing the goals you wish to achieve through your ecommerce email marketing campaign. As we determine your goals together, we then share with you our recommended ecommerce email marketing strategy that will help you achieve those goals.

Build Up Your List

No ecommerce email marketing campaign can start out on the right foot without a strong list to send emails to. To help you increase your list size, we develop lead magnets with a call to action that attracts consumers using an incentive to sign up to receive your emails. To build exposure for your lead magnets, we recommend using our ecommerce social media service to increase leads.

Software & Plan Of Action

Next we set you up in our ecommerce email marketing software that allows us to craft and send emails to your consumers in the form of welcome, newsletters, promotional, abandonment, and more. Depending on your goals, you can choose to have one or all of these emails incorporated into your ecommerce email marketing campaign. We will share with you what we think works best.

Segment & Send

As we learn more about the customer’s behavior, interests, and purchase history, we segment customers into different lists for better communication. This maintains long-term subscribers because the information they are receiving is relevant to them. Once your list is segmented, we will begin to send relevant newsletters to your email list.

Tracking & Optimization

As this process continues, we track the deliverability rates of emails as well as open rates to see how your customers are responding. We make any changes necessary to improve these metrics. We also observe which emails are seeing link click throughs and conversions. The emails with the highest conversion rates will tell us what resonates best with your customer and helps us optimize all future emails to gain you the most product sales.

POWERFUL KEY ELEMENTS: ECOMMERCE EMAIL MARKETING

The key to a successful ecommerce email marketing is making sure your campaign incorporates all the right elements to deem it worthy for your readers.

Intriguing Clickable Subject Lines

Your email content can’t be effective if people don’t open the email to read it. Make your subscribers open your email messages by having enticing subject lines.

Engaging Copy That Demands Attention

Your email content shouldn’t be just pure sales talk. Once we get them to open your email, we’ll make sure that they take action and click your link with engaging copy.

Ecommerce Email Marketing

High Quality Product Photos

Your content should not only focus on the text portion. Your photos also need to highlight your products. We’ll use high quality photos that showcase your product’s best features.

Detailed Reports For Continued Successful Execution

It doesn’t stop with launching and sending email campaigns. A successful email marketing plan needs continuous monitoring and optimization to better improve the results.

What Makes Us The Best Choice For Your Ecommerce Email Marketing

1

Industry Know How

We know you don’t want someone working on your campaign who has never worked with a business like yours before. We have worked with hundreds of clients in the ecommerce industry. Chances are, we have results and reviews to show you from their successful campaigns, and we can help you see success too.

2

Specialization

We know that ecommerce emails are not the same as restaurant emails or the emails you receive from your dentist. That’s why we provide you with experienced specialists who are knowledgeable in your field. Our specialists know what kinds of emails your customers want to receive, and that’s how you get sales.

3

Full Service Offerings

We are a full service done for you ecommerce email marketing agency. There is no need for you to lift a finger for your email campaigns. Because we are full service, we also have the tools to strengthen your campaign through social media marketing and social media advertising.

Increase Your Customers & Sales With Our Ecommerce Email Marketing!

Persuading people to buy from you and getting your past customers to shop again are probably two of the hardest tasks for an ecommerce business owner. After all, with so many products available in the market today that offer tons of promises to consumers, how can you possibly compete? Well, it’s not impossible. Digital marketing has all the strategies you need to stand out and succeed.

 

With everything we discussed above, we bet you are now aware of how much ecommerce email marketing can affect your business positively. We know it because we’ve helped hundreds of businesses like yours to get the same, positive results. Now it’s your turn to excel. Click the button below to get started and strengthen your ecommerce email marketing today.

We’ve driven over 983,287 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

David