Ecommerce PPC Services

Even if you’re operating a newer ecommerce business, your company’s products can still be seen above others on the search engines. But how?

Pay-per-click (PPC) is an advertising method in which you pay for each click received by your ads. Once your PPC ad is published, it holds space at the top of search engine results pages above the organic listings. Many business owners like to use this approach because it places their website at the forefront of searchers’ view. Most consumers only click on the first handful of web listings, so the higher up your business appears, the better your results are.

But how does this work exactly?

Platforms like Google Ads auction off ad space, and the people with the best overall bids get this space. But this isn’t just about how much money you’re willing to pay, your ads are also evaluated and compared based on quality scores. Your quality score takes different factors into consideration, like your ad’s relevance to each keyword and the quality of your ad content. This information together will determine your cost per click (CPC) and also how your PPC ad ranks. While this may seem a little complicated, this process actually makes it easier for smaller businesses to rank against larger businesses. Your ecommerce company will be on a more level playing field, giving you the chance to rank high and reach more customers.

Today, it’s very common to see PPC ads all over the internet. Whether they are Google ads or social media ads- you’ve probably clicked an ad or two while browsing the net. In fact, 63% of consumers do. So if you’re a business owner looking for a PPC agency to manage your PPC accounts, then look no further. Read on to learn more about our PPC management company and get started today.

This type of PPC ad is simple and straightforward. Search ads will appear on search engine results pages, most often at the very top of the page. Business owners tend to like these ads because they appear before organic search listings and can quickly generate results. These can be customized to include any relevant information about your products, and you can even showcase features that might put you in favor over your competitors.

Often used as a retargeting method, these are the type of ads you’ll see on the edges of web pages. They utilize text and visual elements to draw attention to the product it’s advertising. You might recognize these most as banner ads, but they come in other shapes and sizes as well. Just like the other types of PPC ads, these are excellent at capturing the attention of web users.

When you or another consumer researches a product, you’ll often see listings at the top of the results page that shows a picture of the item, its price, and the business that’s selling it. These are known as Google shopping ads, and they’re really beneficial for quick comparisons. Not only do top-of-the-page listings generate more traffic, but if your product is selling for less, or it’s of a higher quality than your competitors, this can bring even more customers to your website.

The top benefit of ecommerce PPC is the ability to reach shoppers who are searching for what you’re selling. Ecommerce PPC ads aren’t like other digital ads where you pay for your ads to be pushed into someone’s newsfeed, magazine, or television screen. You’re just paying for your products to be seen by people who want what you offer.

PPC ads are great to use, but is it best to handle them yourself? Running any sort of business takes a lot of time and energy, but ecommerce stores have to make doubly sure that every single aspect of their online presence is running smoothly and efficiently. You want to give your web visitors the best experience possible, and you want them to be able find your products quicker. From maintaining your online shop, to managing social profiles, to processing and packaging your products for delivery – it’s likely your hands are already full. Fortunately, our team at LYFE Marketing can help you.

Our ecommerce PPC experts consistently generate quality traffic through your shopping campaigns while you focus your attention on the parts of your business that need you most. Ecommerce PPC management helps you with what you need most with advertising – increased results and more time to do more for your business.

You can target your customer in a multitude of ecommerce PPC ads. There is no one ad that works best, but rather ecommerce PPC ads see the greatest performance when text ads, shopping ads, and display ads work together. Determining a strategy where these three ads networks work best is where the science lies. Luckily our ecommerce PPC management team is well-versed in creating profitable ads for ecommerce companies like yours.

With ecommerce PPC management services on your side, you can turn customer online browsing into real online buying. Our PPC experts at LYFE Marketing will help you achieve this. We’ll help you reach consumers who are ready to make a purchase. Our team will help you optimize your ads for maximal visibility, traffic, and conversions.

Indique Hair, an ecommerce hair extension business, used our eCommerce PPC services to increase revenue by over $189,000 in 12 months. In order to accomplish this, we launched a PPC advertising campaign and continuously optimized their campaign over time to spike sales. Our ecommerce PPC specialists analyzed their performance trends, and found key areas to improve their profitability over time. To learn more about our Google Shopping Ads services and how they work, contact us today to schedule a meeting with our reps.

These results prove that if you’re willing to put in the time, you can see astronomical results!

The golden key to success lies within the research we do for your ecommerce PPC ads. We take the time to familiarize ourselves with your business, the products you sell, and your target audience. We perform diligent keyword research so that we know exactly what your ideal customers are looking for and how they’re searching for it. This process involves both searching for all the best keywords that match your ecommerce business and products, as well as determining the negative keywords that could hurt your PPC campaign and cost you unnecessary money.

As we create your ads, we implement a tiered keyword strategy that allows us to allocate greater portions of your budget to the best high traffic keywords. This ad creation method results in more ad clicks and product purchases. We also connect your products to your shopping ads through Google Merchant center so you can be sure your ads run accurately with your inventory quantities.

Our ecommerce PPC services include continuous management of your ads. During this management process, we conduct A/B testing on different ad copy to ensure we are improving your click through rates every step of the way. This process will help your ads stay effective for the duration of your campaign.

Tailoring our services to the needs of each of our client’s specific industry is what we do best. The same ecommerce social media marketing strategy doesn’t work for every ecommerce business – and we know that – so we curate a plan that is tailored to you and will work to achieve your goals. We place you with an in-house social media specialist experienced in ecommerce management and advertising.

The goal of our ecommerce PPC services is to increase product sales for your brand. We accomplish this using a few proven tactics:

The difference between good ecommerce PPC management and great ecommerce PPC management lies in the ability to take into account all onsite and offsite factors. We have extensive experience with ecommerce companies, so we know the ins and outs of the industry and know consumer changes, product manufacturing, competitors, and more can affect the success of your ads. Our industry experience helps us help you stay ahead the game at all times.

Real people, real management, not just software. Dedicated ad specialists and account managers with a background in ecommerce PPC management will create, monitor, and optimize your ads with your end goal in mind: Profit.

As a full service digital marketing firm, we offer you more than just search ads, shopping ads, or remarketing display ads. We can also incorporate all the additional channels you need to increase the success of your ecommerce PPC campaign.

Our team is composed of ecommerce marketing experts that can help you develop and maintain effective PPC strategies. We’ll help you promote your business, drive traffic to your product pages, and increase your conversion rate, all while keeping your ad spend low. If you’re ready to generate more sales for your ecommerce site, contact us today.