B2B Email Marketing Agency

Convert Leads into Clients

B2B Email Marketing Agency

Convert Leads into Clients

b2b email marketing agency

B2B Email Marketing Services that Drive Leads

Don’t let leads stay leads. Use B2B email marketing to nurture and convert your leads into clients and higher revenue for your business. Our B2B email marketing agency will handle everything for you from drip sequences to list management and more, giving you the time you need to tend to the clients we’re driving your way!

B2B email marketing differs from B2C email marketing and your newsletters and email automations should reflect that. That’s why we don’t dole out a one-size-fits-all approach to email marketing. When you sign up for LYFE Marketing’s B2B email marketing services, you get a team that looks at your specific company, target market, industry and competitors. We then put together a strategy based on those items along with what’s worked well for our other B2B clients. Let’s take a look at some of the benefits you can expect from our B2B email marketing services.

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Email Marketing

OUR B2B EMAIL MARKETING SERVICES INCLUDE:

Email Newsletters. We create email newsletters your audience will actually want to open and read. Email marketing is said to bring a 40% ROI, but that’s only if the emails are truly helpful to your specific audience in relation to your product or service.

Drip Sequences. The best email marketing campaigns are automated. Email drip sequences send certain emails to certain segments of your target audience based on conditions we set in advance. A lot of planning and pre-thought goes into drip campaigns, but once set up, they drive waves of engagement from leads.

These can be as simple as automated confirmation emails or as intricate as sending specific emails based on lead behavior. Either way, we manage these automations from start to finish.

Custom Email Designs & Copywriting. We custom design every single one of our emails for our clients, and we write the copy for every email from scratch as well. You won’t get “leftover,” copy and pasted emails from us.

List Management. Who you send your emails to is just as important as the emails themselves. You don’t want to waste resources sending emails to “dead” leads whose email addresses no longer work or who have never opened an email in 3 years. You also want to make sure you’re segmenting your audience appropriately so you’re not sending “schedule a call with us!” emails to people who already have a call scheduled. We provide list maintenance so you can rest assured that your emails are going to the right people at the right times.

Ongoing Optimization & Monthly Reporting Calls. We want to know what’s going on with your email campaigns at all times, and we make sure that you do too. Even if you want to be hands-off, you’ll always have access to see how your campaigns are performing, and we’ll provide monthly reports. You’ll never have to chase us down for poor communication.

Top Benefits Of Email Marketing For
B2B Companies

1

  • Subject Lines That Hook Your Audiences
  • Increased Open Rates
  • More Leads Opening Emails From You

2

  • Emails That Provide Real Value To Your Audience
  • Leads Building Trust In Your Brand
  • Repeated Email Opens

3

  • Lead Repeatedly Opening Your Emails
  • Increased Clicks To Your Website (click thru rate)
  • Lead Moves Further Down Your Sales Funnel
  • Converts Into Client

4

  • Client Continues To Receive Value From Emails
  • Becomes Advocate For Your Brand
  • Refers New Business To Your Company
  • Buys Into Upsell

5

Nurture the top, middle and bottom of your marketing funnel:

  • Engage leads
  • Engage and upsell existing clients
  • Clear communication

The overall goal of B2B email marketing is to nurture the top, middle and bottom of your sales funnel. You want value-packed emails to be sent to new subscribers right away. You want leads to be sent certain emails at certain times based on actions they’ve taken (or not taken), and you want all of this to be done by a B2B email marketing agency that has over a decade’s worth of experience and knows how to convert B2B leads for your business. That’s LYFE Marketing.

B2B Email Marketing Agency.

Top Benefits Of Email Marketing For
B2B Companies

1

Subject Lines That Hook Your Audiences

Increased Open Rates

More Leads Opening Emails From You

2

Emails That Provide Real Value To Your Audience

Leads Building Trust In Your Brand

Repeated Email Opens

3

Lead Repeatedly Opening Your Emails

Increased Clicks To Your Website (click thru rate)

Lead Moves Further Down Your Sales Funnel

Converts Into Client

4

Client Continues To Receive Value From Emails

Becomes Advocate For Your Brand

Refers New Business To Your Company

Buys Into Upsell

5

Nurture the top, middle and bottom of your marketing funnel:

  • Engage leads
  • Engage and upsell existing clients
  • Clear communication

The overall goal of B2B email marketing is to nurture the top, middle and bottom of your sales funnel. You want value-packed emails to be sent to new subscribers right away. You want leads to be sent certain emails at certain times based on actions they’ve taken (or not taken), and you want all of this to be done by a B2B email marketing agency that has over a decade’s worth of experience and knows how to convert B2B leads for your business. That’s LYFE Marketing.

B2B Email Marketing Agency.

B2B Email Marketing Agency Pricing

How much does B2B email marketing cost? B2B email marketing costs between $500 to $1,400 per month. LYFE Marketing offers GOOD, BETTER and BEST B2B email marketing packages to accommodate every small business budget. Schedule a call with us to get a custom quote and proposal today.

  • GOOD PLAN
    $500/ monthly
    • 2 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    Featured
    $800/ monthly
    • 4 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BEST PLAN
    $1400/ monthly
    • 8 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

B2B Email Marketing Case Study: How We Drove 272 Clicks With Two Emails

Senté offers medical grade skincare that helps help combat redness, wrinkles, hyperpigmentation, and dry skin. Their line of products use their revolutionary patented molecule, Heparan Sulfate Analog. They sell in bulk to various dermatology practices & physicians who then sell to their patients.

These are two examples of the emails we’ve made for them that drove 272 clicks to their website.

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Email 1

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Email 2

Why LYFE Marketing is the #1 B2B Email
Marketing Agency

As you just saw above, Senté is one of the hundreds of B2B companies we’ve helped grow via email marketing. How have we gotten so good at helping B2B businesses scale? The answer is because we are a B2B company ourselves. We use all the same email marketing strategies that helped us grow from a startup to a multi-million dollar agency for our clients.

B2B Email Marketing Agency FAQs

What is B2B Email Marketing?

B2B email marketing is the process of sending specific messages to specific people within your target audience at certain times in order to convert leads into clients for your B2B company.

B2B email marketing is not just sending mass emails anymore. It has evolved into highly targeted, data-driven marketing campaigns.

The reason is because sending the same email to everyone in your list doesn’t work. You don’t want to send emails simply for the sake of sending emails. You want to send emails with a purpose! You want to send emails your leads will love and find real value in.

Providing personalized, helpful content directly to your target market’s inbox makes them build trust in your brand, positioning your company as the go-to for your product or service. This is what nudges leads along your sales funnel into an eventual client.

What is a B2B Email Marketing Agency?

A B2B email marketing agency is a company that specializes in helping B2B business grow via online email marketing campaigns. They create the emails, set up email automations, maintain your subscriber list and manage anything and everything needed to keep your emails effective and sent.

How can a B2B email marketing agency improve lead generation?

A B2B email marketing agency can improve lead generation by creating a targeted email marketing strategy and executing it for you. This involves creating relevant email content, segmenting your subscriber list, and using marketing automation tools. It also includes tracking key email marketing metrics, such as open and click-through rates, to help optimize and refine your campaign for better performance.

What are the core services offered by top B2B email marketing agencies?

Top B2B email marketing agencies offer several services, including campaign planning and strategy, email content creation, template design, subscriber list segmentation, marketing automation, and analytics. Many agencies also provide expertise on email marketing platforms like Mailchimp, Klaviyo, HubSpot, Pardot, SendGrid, and Braze.

What metrics should be considered when evaluating the performance of a B2B email marketing campaign?

When evaluating the performance of a B2B email marketing campaign, you should consider open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.

How does a B2B email marketing strategy differ from B2C?

A B2B email marketing strategy differs from B2C in the target audience and how you address them.

B2B campaigns focus on establishing credibility, building relationships, and providing relevant information for businesses.

They often involve longer sales cycles too. On the other hand, B2C campaigns reach individual consumers with a more emotional approach and promote products directly.

What compliance factors must be considered in B2B email marketing?

In B2B email marketing, you have to adhere to the General Data Protection Regulation (GDPR) in the European Union and the CAN-SPAM Act in the United States.

This means you have to get consent from your subscribers to email them, maintain accurate records, and provide an easy way to unsubscribe from your communications.

What are the latest trends in B2B email marketing strategies?

Some of the latest trends in B2B email marketing strategies include the use of artificial intelligence (AI) to write the emails, personalization to make the customer feel understood, and video content integration to catch readers’ attention.

Is MailChimp a B2B company?

Yes, MailChimp is a B2B company because they provide email marketing software for businesses.

Is B2B email marketing effective?

Yes, B2B email marketing is effective and nurturing leads and converting them into clients for B2B companies.