Top San Antonio SEO Company
If you are looking to increase your lead generation, website traffic, raise brand awareness for your business and more, then consider using SEO!
What Is SEO
SEO stands for search engine optimization and is the process of getting your company’s website to rank at the top of any search engine page. Search engines include Google, Bing, Amazon, YouTube, etc. Search engine optimization is a digital marketing strategy used to increase a company’s online presence, conversion rates, and search rankings on search engine results pages. Most companies prefer to use Google because it is the most commonly used search engine in the world.
Using Google makes your SEO efforts more fruitful because of the exposure that you get from the world’s most trusted search engine. SEO is a great way for small business owners to raise brand awareness and drive qualified traffic to their website. If your small or medium size business is looking for a cost effective way to promote your business and increase sales, then search engine optimization is the way to go. Get ready to take a deep dive with us into the search engine optimization process.
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The SEO Process
In order to best accomplish this process, you would to have to understand the SEO algorithm inside and out. But if this seems daunting, don’t worry! Our digital marketing agency has your back. When you hire our agency, we will sit down with you and explain the process.
Keyword research
The first thing you need to decide is which keywords you want your business to rank for. Keywords are the phrases and words that people type into the search bar on Google to find a product or service. These keywords should be relevant to your business. Also, it’s important to note that these keywords shouldn’t be words you think people are searching, but rather be what people are actually searching. For example, if you are a corporate law firm in San Antonio, instead of ranking for “law firms in San Antonio,” you may want to rank for, “San Antonio corporate law” or “corporate law firm.” The reason for this is because people who search for more keywords that are more specific to your business are more likely to buy from you, rather than people who are looking for all types of law firms in the entire state of Texas.
On-page SEO
On-page SEO is the process of getting Google to understand what your website is about, and which keywords you should rank for. This second step includes URL optimization. Your company’s URL is the “first impression” search engines have with you. Like most everything else in the SEO process, you want your URL to be simple and easy to read, with relevant terms. The easier it is to read, the better it is for Google. You also want to include your focus keywords in your title tag. Title tags are what consumers see in the blue font under your company website on the search engine results page. When you include relevant key terms in your website design, this will help influence higher rankings. Additionally, you want to use internal links to your site. An internal link is when you hyperlink to another page, within your website. These links help impact your rankings on Google, and help your customers find relevant information.
Off-page SEO
In this step in the process, off-page SEO refers to all the actions taken by other sites, outside of your website to improve your rankings. This includes link building, or backlinks. Backlinks are hyperlinks from other websites that lead back to your website. These are different from internal linking because it’s from another website instead of your own. The backlinks read like a letter of recommendation to Google, so it can begin to trust your website. You also want to post more positive reviews for your website. Reviews are the second most important ranking factor, for local search and local SEO. The goal here is to get Google to trust your website. This helps build influence, and with influence, builds traffic to your website.
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Difference Between SEO and SEM
Search engine optimization and search engine marketing, also known as PPC (pay-per-click), are both popular methods of online marketing. They can both be very beneficial depending on your business goals. The biggest difference between the two is that SEO is the process of unpaid and organic ranking. You don’t pay any money when you use SEO. On the other hand, with PPC, you do have to pay to get your website at the top. But there are pros and cons to both. Even though you have to pay for PPC ads, it generates results much faster than SEO. SEO takes more time to see results because of the organic way Google operates. So, depending on your business’ budget, timeline, and goals, SEO or SEM would both be beneficial in the end. If you want to learn more about the difference in SEO vs SEM, hop on over to our San Antonio blog to learn more!
An Obstacle Of SEO
Even though SEO is a popular internet marketing method, many small business owners don’t use it. In fact, 64% of small business owners do not use search engine optimization. Why aren’t business owners using this free way to generate traffic, leads, and sales? Because of time. It take SEO 3-6 months to first start seeing results. It takes 6-12 months to fully generate results. With most digital marketing strategies, business owners want to see fast results. But when it comes to SEO, patience can earn you all the benefits of paid advertising, but for free. So, if only 36% of small business owners are using SEO, use that to your advantage! This can give you more screen time with your target audience, which is especially beneficial if you share the same target audience as these offline businesses. If your business is in it for the long haul, invest your time in SEO. It will help improve your web presence and help make data driven decisions that will benefit your business in the end, no matter how far down the road.
Even though SEO is a popular internet marketing method, many small business owners don’t use it. In fact, 64% of small business owners do not use search engine optimization. Why aren’t business owners using this free way to generate traffic, leads, and sales? Because of time. It take SEO 3-6 months to first start seeing results. It takes 6-12 months to fully generate results. With most digital marketing strategies, business owners want to see fast results. But when it comes to SEO, patience can earn you all the benefits of paid advertising, but for free. So, if only 36% of small business owners are using SEO, use that to your advantage! This can give you more screen time with your target audience, which is especially beneficial if you share the same target audience as these offline businesses. If your business is in it for the long haul, invest your time in SEO. It will help improve your web presence and help make data driven decisions that will benefit your business in the end, no matter how far down the road.
Benefits Of Search Engine Optimization
Over 70% of marketers prefer to use organic search over other search engine methods. This is because businesses can reap a lot of benefits from SEO, without spending a dime. Let’s take a look:
SEO builds brand awareness
This one is a given. As your website ranks higher on the search engine results pages, more people will see your page. Unfortunately, 75% of consumers never scroll past the first Google page. This is why it is increasingly important to rank at the top of page results. The more that people see your website, the more likely they will be to click on your website. This will in turn, generate more brand awareness for your company.
SEO traffic is most likely to convert
The website traffic that you get from using SEO is more likely to convert than other sources of traffic. This reason for this is because you are advertising your business directly to people who are interested. Using relevant keywords to promote your product or service, you are putting your company in front of consumers looking to buy. Because they are actively searching for your product or service, they will likely buy from your business. Keyword strategy is a great way to entice your target audience and convert them into buyers.
Search engine optimization builds brand credibility and trust
Why is Google the most commonly used search engine in the world? Because people trust it. People know that Google will provide the best answers to their problems and pain points, with a quick search. This is why the process to organically rank in the top spots on the Google search engine is time consuming. If Google’s ranking process for websites wasn’t as detailed, people would stop using their service. So, when you use Google’s search engine, and your website pops up as one of the top results, people know they can trust your brand and your website, because Google trusts your website.
SEO drives online and offline sales
Over half of consumers use the internet to research a product or service before they decide to buy it. Using SEO will help boost your sales on and offline. When you find a keyword to rank for, and people search that keyword, your website will appear. Consumers researching whatever product or service will see your name and visit your website. After they have spent time researching and reviewing your company, they will be more likely to buy from you either online, or they may visit your store.
SEO can give your company edge over large competitors
Using different SEO strategies, your small or medium size business can compete with large businesses. With SEM, it can be somewhat difficult to compete with the larger funds of big business. When you use SEO, you can take the back door and sneak your way up the top of the page, again paying nothing. Use the pain points that come with shopping at big businesses to your advantage to organically rank in the top spots for similar keywords. This way, you will save money, rank in the top, and generate qualified website traffic!
The Leading SEO Agency In The San Antonio Area
If you want to work with the leading SEO agency in San Antonio, you’ve come to the right place. Our company was founded back in 2011 to help serve small businesses. Our agency specializes in social media marketing and search engine optimization, but have many other services. We are a full-service agency, so we are fully equipped in content marketing, email marketing, SEM, video production, and more. Our team members have worked in hundreds of different industries with hundreds of clients, all working to grow their business. We have the experience, creativity, and industry knowledge to help you reach all of your marketing goals. We do it all at a cost-effective price. No matter what type of business you are, what industry you are in, or what your goals are, our affordable SEO company can help your business drive website traffic, increase sales, and boost your ROI!
Our SEO Service
The first step we take is to conduct a full website audit. Our SEO experts are researching to understand where your website currently ranks and what techniques you have used.
We will then sit down together and figure out which keywords we want to rank for. This is based off of the market research our team members did in the previous step. We will make sure to use keywords that are relevant for your product or service. Our team uses the best SEO practices when it comes to our clients.
Once we finalize the keywords for your business, we will move on to page optimization. In this step we are working to make your website easy to read. Doing this will make it easier for Google to read, pushing up your ranking. This also makes it easier for your target audience to read and shop through your website.
In this stage we finally launch! But the work isn’t done yet. Any good SEO expert will tell you that now is the time to track your progress. Tracking the progress of your search engine optimization campaign is very important to generating better results. Thanks to digital advertising, you can actively review your campaign in real time, and make changes as needed.
Remember, with a new website, it takes more time to build credibility. So if you want to continue to rank at the top, you will have to continuously work at it. But don’t worry because when you are with our San Antonio SEO agency, we will apply our skills to help your website rank in the top spots time after time.
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Our Award-Winning San Antonio SEO Company
As you can see, search engine optimization has a powerful impact on local businesses and consumer purchasing decisions. If this sounds like a marketing service that you want to invest in, LYFE Marketing can help you. It doesn’t matter whether you are in San Antonio, Austin, or outside Texas! If you are ready to partner with our marketing agency to help with your reputation management, SEO technique, marketing campaigns, and more, then give us a call or contact us today!
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