Page Speed Optimization Service
Improving Your Load Times For Better Audience Retention
Website Speed Optimization Service That Works For You
Your website is a focal point of your business, so it’s important to keep it running smoothly. We’ll help you create a seamless transition into your website so that more customers are likely to partake in your business.
Why Is Page Speed Optimization Important?
We live in a digital society that tends to favor speed and accessibility. With the world at our fingertips, consumers want to be able to access any information they want whenever they want it. This holds especially true for businesses. If a person is going to take the time and money to purchase a product or hire a service, they don’t want their efforts to be discouraged. Part of where customer frustration emerges from is website speed. If customers visit a web page that has a slow loading time, it’s likely that they will be deterred and leave that site for another one that loads faster. What a lot of business owners don’t realize is that page speed optimization is complicated, but very crucial to their online business efforts.
A lot of substance goes into the structure and implementation of a website, meaning there’s a lot more room for that material to clutter up and slow down your page speed. But it sounds like an easy fix, right? Can’t you just get rid of a few files, or organize your website better? Not quite.
While the concept of lessening your load time seems straightforward, there are a lot of components to page speed optimization that can make the process tricky. From code structure, to content size, to server setup, and more – there are a lot of areas that have influence on your website’s load time.
The longer your page takes to load, the less customers are willing to use your website. Customers like to view content quickly, so if they have to wait more than a few seconds for your website to load, they’ll become impatient and move onto another company’s site. Getting customers to click your links is a great accomplishment, but you want to make sure they actually make it to your website and stay there.
Page Speed Optimization For Mobile Devices
More and more consumers are using mobile devices to search for the products and services they need, so it’s important to consider this when you optimize your page speed. Your website should focus on a responsive design that works well for users on all types of devices, and there are ways to assure that your page speed stays fast for phones and tablets. Just like with accessing websites on a computer, mobile device users expect fast connection and will grow frustrated when not presented with it. You can follow some of the same guidelines for lessening your load time for mobile devices, but it can be difficult to navigate with the responsive elements there as well. When you hire LYFE Marketing you don’t have to worry about that – we can help you optimize your website for both desktop and mobile devices.
Components Of Page Speed Optimization
Websites can be tricky to manage. A lot of business professionals don’t know how to create and sustain a functional and engaging website, but that’s where we come in. There are a lot of pieces that go into a comprehensive and fully-functioning site, and we’re here to make sure everything is in place and keeps your plan for success on track. These are some major areas in which we can help you reduce your web page loading speed:
Code
Cleaning up your HTML, CSS, and JavaScript code can make a big difference on your page speed. By removing unnecessary code, such as extra spaces, comments, and unused bits, you make sure that your system only processes information that’s actually needed for your website to run. We understand code, and know all of the best tools for minification.
Images
You want to make sure that the images on your website are optimized properly, because image size and format can affect your web page loading time. You can do this by assuring that images are only as big as they need to be, determining the right file type for each photo, and compressing them all for effective web use.
Render-Blocking
In order for your web pages to render, your browser uses a DOM tree to parse the HTML markup. Sometimes JavaScript files will appear during this process, and any time that happens, your browser has to pause what it’s doing to execute the protruding script before it can continue. A general rule of thumb for this issue is to try to reduce or avoid as much blocking JavaScript as you can. This will create a more clear pathway for your browser to follow, which ultimately reduces your web loading time.
Browser Cache
Caches are something you see with practically every website – they’re browser features that store certain information so that web pages don’t have to reload completely. Leveraging your browser cache to function for a specified period of time can save your customers time and your business money. Many web page optimization platforms allow you to set the time period for how long you want information to be stored. If you keep your website design pretty consistent, you can even set this time period up to a year.
Server Response
Your server response time should aim for 200ms or below, but there are several problems that can interfere with that goal. Depending on web traffic levels, required page resources, and hosting platforms or software, your response time can get bogged down. You can reduce this effect by fixing any problems you see relating to slow routing, bottleneck queries, and more.
File Compression
Anything larger than 150 bytes should be compressed down to a smaller size. For code files like HTML, CSS, and JavaScript, there are file compression platforms available for use, but compressing your images is an important task to do on your own. When you compress images, you want to make sure that you utilize a photo application that allows you to remain in control of the image’s quality.
Redirects
The HTTP request-response cycle is a process that occurs every time one web page redirects to another. The more redirected pages you have on your website, the more this cycle has to repeat. This means that an additional waiting period gets put onto each of your website’s users. If you reduce the number of redirecting pages, you can lessen the time spent waiting on new pages to load.
Content Distribution Networks
CDNs are very useful in this area because their prime purpose is to promote faster sharing of digital information. These are server networks that share responsibility for delivering the content of your website. Essentially, copies of your website are stored across different data centers (usually spread geographically), so that customers can access your website quicker and more reliably.
Why Hire A Digital Marketing Agency To Assist With Your Page Speed Optimization Efforts?
As you can see from the previously mentioned components of page speed optimization, properly executing this strategy can be like a giant puzzle – there are a lot of pieces that add up to the bigger picture. You could certainly research and carry out some of these procedures on your own, but that would require careful review and repair on your part. Your website has the potential to work at a much higher level, so make sure you take care of it. The best way to do that is to put it in the hands of professionals.
Our team members at LYFE Marketing have assisted with all kinds of website issues, so we’re no stranger to the complexity of certain digital tasks. But luckily for you, all of that experience has solidified our working knowledge of different optimization strategies and effective implementation methods. We know the ins and outs of website design, from content, to foundation, to code, and much more. Whatever you need, we can handle – we provide flexible options for both speed optimization consultation and hands-on implementation.
Page Speed Optimization Done The Right Way
We pride ourselves on a thorough and effective optimization process. We’ve assisted hundreds of clients with their website needs, and over time we’ve developed a reliable system for decreasing web page loading times. With LYFE Marketing, you are sure to see great results.
LYFE Marketing’s Proven, Effective Website Speed Optimization Service
Take The Next Step With Us
No other digital marketing agency can guarantee you the same quality and level of service that LYFE Marketing does. We know what it’s like to start small and have to work our way up in the business world, so we focus on providing great opportunities for other small businesses to get a head start. Your business has a lot of potential, and with some professional guidance, you could be well on your way to a sustainable and profitable business. Let us help you get to that level of success – your goals are our goals.
Take The Next Step With Us
No other digital marketing agency can guarantee you the same quality and level of service that LYFE Marketing does. We know what it’s like to start small and have to work our way up in the business world, so we focus on providing great opportunities for other small businesses to get a head start. Your business has a lot of potential, and with some professional guidance, you could be well on your way to a sustainable and profitable business. Let us help you get to that level of success – your goals are our goals.
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