Foodfixer Experience (Eat Plants) is a health coaching business offering group-based solutions for individuals, primarily men and women over 30, who’re struggling with weight and health issues that aren’t resolved through typical fad diets.

• Social Media Advertising Services

Foodfixer Experience (Eat Plants) wanted to turn their coaching offer into a revenue-generating program, but they were not getting any sales or any clients.

As a brand-new company, they were trying to sell a premium coaching service at a high price point without first building the essential “know-like-and-trust” factor with their audience. Through a tailored marketing strategy focused on value-driven content, audience education, and trust-building campaigns, we helped establish credibility, generate interest, and move their ideal clients from awareness to action.

Low Priced Entry Level Offer: We eased people in to their business with a $7 offer that allowed potential clients to get a feel for what they would be doing and getting before committing to the $1,500 program.

Lead Magnet Funnel: We created a lead magnet funnel using video webinars and Facebook live events to grow audience members. We then offered these people the low ticket item to cover ad spend costs, which in turn allowed ad spend to continually increase.

Low Cost Barrier: We allowed the client to recoup his money on ad spend by reaching a larger audience and pitching his more expensive product after building trust with the lower-priced offer first.

Real-Time Optimization & ROI Growth: We continuously monitored ad performance, adjusted landing pages, ad creatives, targeting, and placements in real time for a better return on investment. An additional One-Time Offer (OTO) was added to the funnel to boost the average order value and maximize profitability.

Trust-Driven Conversion Path: The funnel was purposefully structured to move prospects from awareness to high-ticket sales by nurturing them through each stage. This intentional design laid the foundation for pitching the $1,500 premium offer with higher conversion rates.