A quote from the client about their experience and results.

Spray Daze Tan is a premium airbrush spray tanning salon based in San Diego, CA, catering to clients seeking a sunless, streak-free glow for special events, vacations, and everyday confidence. Their primary clientele includes brides, frequent travelers, fitness enthusiasts, and individuals preparing for concerts, festivals, or major life events.

Despite strong word-of-mouth and a loyal customer base, Spray Daze Tan needed a more data-driven digital marketing strategy to scale new client bookings and increase brand awareness online.

• Social Media Advertising Services

• Struggled to consistently attract and convert new clients outside of peak tanning seasons.
• High engagement on social media but a low conversion rate from ads to bookings.
• Previous ad campaigns resulted in high click-through rates (CTR) but did not translate into quality leads, particularly with broad targeting.
• Generic ad creatives performed inconsistently, failing to differentiate from larger chain salons.

Refined Audience Targeting: Shifted to gender-specific campaigns (men targeted separately from women) to eliminate wasted ad spend and attract higher-intent leads.

A/B Testing for Hook-Based Copy: Launched ad variations with proven high-performing hooks, including “Feeling Pasty?” and “No Waiting to Build a Base! Immediate Results.”

Optimized Retargeting Strategy: Incorporated the New Client Offer into retargeting campaigns to re-engage warm leads and drive conversions.

Creative Ad Overhaul: Transitioned from stock imagery to more engaging, custom-designed ads inspired by high-performing boutique competitors.

Performance Monitoring & Budget Adjustments: Implemented strategic budget allocation of $1,500/month, optimizing spend to focus on the highest-converting campaigns.