Indique Hair
The Results
5,890
Conversions
$507,514.76
Revenue
$79,472.35
Cost
539%
Return On Investment
Background
Indique Hair takes a unique approach to sourcing, processing and selling the highest-quality virgin hair extensions to people all around the globe. Their brand has retail stores across the United States, as well as distributors throughout the U.S, Europe, Asia, Africa and Central America.
Indique Hair came to LYFE Marketing in 2018 to help them increase their brand awareness and purchases.
Google Ad Results
CAMPAIGN LEVEL
- 5,890 Conversions
- $507,514.76 in Revenue
- $79,472.35 Ad Spend
- 539% ROI
AD SET LEVEL
YOUTUBE
Because we know website visitors who are retargeted are more likely to convert by 43%, we opted to lift conversions by retargeting website visitors via Youtube ads and Google Remarketing ads. With such a visual product such as hair extensions, Youtube proved to be a leading revenue-driver. Note that all display and youtube ads are segmented by the product category of the item the potential customer viewed.
DISPLAY
Conclusion
Since Indique Hair is in the beauty industry, we already expected them to have a lot of competitors when they first sought our help. And because they offer a visual product, like hair extensions, we knew that we needed to highlight how beautiful their products are to be able to convert more customers. That’s why our advertising team used Google Remarketing Ads and YouTube ads for their campaigns to retarget people who have already shown interest in their products. And true enough, we were able to boost their brand awareness and generate more than 5,800 purchases!
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