University Realty – PPC Case Study
The Results
1,722
Conversions
5.39%
Conversion Rate
$89,816.31
Cost
Background
University Realty is a real estate company that focuses on providing off-campus student apartments for students. Their apartments can be accessed by those attending the University of Pennsylvania, Drexel University, and other colleges in Philadelphia.
A client since 2016, they came to LYFE Marketing because they wanted to use Google Ads to increase their leads.
Google Ad Results
CAMPAIGN LEVEL
- 1,722 Conversions
- 5.39% Conversion Rate
- $89,816.31 Cost
The campaigns were segmented by college or type of apartment.
Conclusion
The chances of reaching students through online ads is high. However, creating ads that will persuade them to contact you and check out what you have to offer as a real estate company is not that simple. University Realty came to our agency in hopes that we could help them increase their leads. So with the use of our Google Ads services, we helped them achieve this goal! We targeted students and potential prospects with ad copies built specifically for them. As a result, we yielded 1,722 conversions for University Realty.
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