University Realty – PPC Case Study

University Realty
Photo Credit: University Realty

The Results

1,722

Conversions

5.39%

Conversion Rate

$89,816.31

Cost

Background

University Realty is a real estate company that focuses on providing off-campus student apartments for students. Their apartments can be accessed by those attending the University of Pennsylvania, Drexel University, and other colleges in Philadelphia.

A client since 2016, they came to LYFE Marketing because they wanted to use Google Ads to increase their leads.

Services Used

Google Ad Results

CAMPAIGN LEVEL

  • 1,722 Conversions
  • 5.39% Conversion Rate
  • $89,816.31 Cost

The campaigns were segmented by college or type of apartment.

University Realty

Conclusion

The chances of reaching students through online ads is high. However, creating ads that will persuade them to contact you and check out what you have to offer as a real estate company is not that simple. University Realty came to our agency in hopes that we could help them increase their leads. So with the use of our Google Ads services, we helped them achieve this goal! We targeted students and potential prospects with ad copies built specifically for them. As a result, we yielded 1,722 conversions for University Realty.

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