Mortgage Markets CUSO
The Results
+90.7%
Increase in Instagram Views
+248%
Increase in Instagram Reach
+41.2%
Increase in Facebook Reach
Client Testimonial
Michael Ferraro, Mortgage Markets CUSO
A quote from the client about their experience and results.
I’m Michael Ferraro, President of Mortgage Markets CUSO. We provide first mortgage services to 15–20 credit unions nationally and have been doing so for over 30 years. In my world, marketing and social media awareness are critical. Working with LYFE Marketing has helped us reach the next level, and we’re excited about the visibility and growth we’ve seen through their support.
– Michael Ferraro, President, Mortgage Markets CUSO
Background
Mortgage Markets CUSO is a digital mortgage service provider that partners with credit unions and realtors to deliver high-touch, tech-enabled mortgage solutions. Their audience spans both B2C (first-time homebuyers) and B2B (credit union partners) markets, and their goal is to increase brand visibility, generate leads, and improve member engagement across social platforms.
Challenges & Objective
- Limited engagement and visibility on organic social media, particularly on Instagram.
- Minimal reach outside of existing follower base, with non-followers making up the bulk of potential growth.
- Needed to increase watch time and engagement without relying on paid advertising.
- Partnered with 5 other previous marketing agencies and was unsatisfied with the regurgitated, templated posts they used and wanted custom content.
Our Solution
- Content Strategy Overhaul: Implemented a balanced mix of educational, promotional, and entertaining posts tailored for both Instagram and Facebook audiences.
- Platform-Specific Optimization: Prioritized short-form content and industry-relevant visuals to drive engagement.
- Reel + Post Scheduling Consistency: Increased frequency of posts and introduced engaging formats like carousels and quick tips.
- Performance Monitoring: Tracked top-performing content to replicate success and adjusted copy/design based on user response.
Results
Instagram Results
- Views: 515 (+90.7%)
- Reach: 341 (+248%)
Facebook Results
- Total Views: 1.9K
- 3-second views: +18.6%
- Reach: 435 (+42.1%)
LinkedIn Results
- New Followers Gained: 137
- Impressions: 2,081 (4 months)
- Unique Visitors: +163%
- Page Views: 138
- Reactions: 18-19
Instagram Views: 515 total views, a 90.7% increase over the previous period.
Instagram Reach: 341 people reached, up 248%, with 84% of reach coming from non-followers, expanding brand visibility.
Facebook Performance: 1.9K views total, 3-second views increased by 18.6%, reach improved by 41.2%, totaling 435.
Content Interactions (IG & FB): Instagram saw a 58.3% increase, while Facebook had 24 interactions, maintaining baseline engagement.
Facebook Watch Time: 17m 37s total watch time, a strong indicator of video content value.
LinkedIn Performance: Gained 137 new followers and totaled 2,081 impressions over 4 months, and we saw a 163% increase in unique visitors, showing consistent growth in page views and steady engagement.
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