Royce’ – PPC Case Study
The Results
287
Conversions
$13,686.90
Revenue
$4,208.14
Cost
225.25%
Return On Investment
Background
ROYCE’ is a famous brand of chocolate from the Northern Island of Japan, Hokkaido. It was voted as the number one gift item in Japan’s gift-giving culture. Its ticket to popularity is the unique chocolates, candies and confections that it offers. Over the years, their products are now made available across 14 countries, including the U.S.
In May 2018, they hired LYFE Marketing to help increase awareness and online sales via Google Ads.
Google Ad Results
CAMPAIGN LEVEL
- 287 Conversions
- $13,686.90 Revenue
- $4,208.14 Cost
- 225.25% ROI
AD SET LEVEL
Conclusion
Who doesn’t love chocolates, right? Since most people love chocolates, you might be thinking that ROYCE’ would have no problem driving sales! While yes they have a popular product, that also means that there’s a ton of fierce competition too. As a result, ROYCE’ decided to employ our services to better increase their brand awareness, and of course, to boost their online sales. And we did it! By using our Google Advertising services, they were able to generate $13,686.90 in revenue. We made sure that our Google Ads reached their specific target audience, and included copies and CTAs that would entice consumers to buy.
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