Skystone – PPC Case Study
The Results
57
Conversions
7.58%
Conversion Rate
$4,077.33
Cost
$69.92
Cost Per Conversion
Background
Skystone Acquisitions is a wholesale real estate investment brokerage company founded and located in Atlanta, Georgia. The company is managed by expert agents who will assist you in every step of the investment process using their in-depth analysis.
In March 2019, they hired LYFE Marketing to prove that Google Ads could be a successful lead source for them.
Strategy
The average cost-per-click on real-estate keywords are considerably high at an average cost of around $5 per click. Our goal here was to convert qualified leads at a higher than average conversion rate of 2%. We did just that.
Google Ad Results
CAMPAIGN LEVEL
- 57 Conversions
- 7.58% Conversion Rate
- $4,077.33 Cost
- $69.92 Cost Per Conversion
SEARCH
SEARCH
SEARCH
Conclusion
The real estate industry is a crowded one. Being in this industry means you should exert extra effort in marketing your brand. This is especially true for real estate investment brokerage companies such as Skystone Acquisitions. When they signed up for our Google Advertising services, our main objective was to find real, qualified and interested prospects that they could convert into clients. The result? An astonishing 57 conversions that translate to 7.58% conversion rate!
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