ROCKY Statue
The Results
25%
Sales Growth Within the First Month
20%
Cost per Lead Reduction
30%
Improvement in Search Visibility
18%+
Ad Performance
Client Testimonial
Robin Schomberg-Nicholls, Owner, ROCKY Statue, Ecommerce
A quote from the client about their experience and results.
We’ve seen a significant improvement in both sales and engagement since working with LYFE Marketing. Their strategic approach helped us reach international audiences and optimize our ads for better performance. We’re excited about the future!
– Robin Schomberg-Nicholls, ROCKY Statue
Background
ROCKY Statue is a renowned business specializing in high-quality, limited-edition collectibles, particularly the iconic ROCKY Statue and related memorabilia. The company operates primarily through e-commerce, targeting collectors, movie fans, and sports enthusiasts globally, with a particular focus on the legacy of Rocky Balboa and the ROCKY movie franchise.
ROCKY Statue offers unique, officially licensed sculptures and prints that celebrate the iconic hero, Rocky Balboa, created by artist A. Thomas Schomberg. With a history rooted in the famous 1980 commission by Sylvester Stallone, the brand holds a special place in the collectibles market, attracting both domestic and international customers.
Challenges & Objective
Despite the statue’s iconic status, ROCKY Statue faced challenges in reaching a larger audience and effectively driving traffic to their website.
Low visibility in a highly competitive market, especially among international customers, limited growth potential.
Previous paid advertising efforts (especially Google Ads) struggled to generate sufficient return on investment (ROI), leading to stagnation in sales and underperforming ads.
Our Solution
Targeting New International Audiences: We expanded their ad targeting to include new international markets like Germany, France, and the UK, as well as utilizing retargeting to engage visitors who interacted with the website but didn’t convert.
Google Ads Restructure: We revamped their Google Ads campaigns, focusing on high-conversion keywords like “Rocky statue collectibles” and optimizing ad copy to increase relevance and CTR.
Dynamic Image Ads Strategy: We introduced dynamic image-based ads, replacing video ads to improve performance. This helped showcase their products in an engaging, cost-effective way without losing the impactful visual elements.
Results
- Sales Growth: 25% within the first month
- Cost per Lead Reduction: 20% with targeted ads
- Search Visibility: 30% improvement in search engine visibility
- Ad Performance: 18% better engagement
Sales Growth: Increased online sales by 25% within the first month after implementing the new Google Ads strategy.
Cost per Lead Reduction: Reduced cost per conversion by 20% with targeted ads that brought in high-intent buyers via Facebook ads.
Search Visibility: Achieved a 30% improvement in search engine visibility for key product-related keywords.
Ad Performance: CTR on dynamic image ads increased by 18%, showing better engagement compared to the previous video ads.
Summary
West Coast Goalkeeping was looking to increase engagement, organic social media following, and sales. Along with paid social advertising, we have achieved great results through organic short video posts.
- Over 25,000 video views on top-performing Instagram reel
- ROAS of 44:1 from organic short video posts and paid social advertising
Launch Project Now!
Related Projects
We’ve driven over 983,287 leads for clients through digital marketing.
Fill in the form below to schedule a call with us. 
Or talk to an expert right now!
404-596-7925
FEATURED IN
TRUSTED BY
CLIENT TESTIMONIAL
“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”
– David
