The Cord Wrapper
The Results
111
Actual Number of Purchases Achieved
80
Client’s Goal of Purchases Per Month (Surpassed!)
$13.19
Cost Per Purchase
Background
The Cord Wrapper developed a product that can be used to store cords on practically anything that has a cord. The main uses would be on kitchen appliances and any bathroom appliances, you can use it on desks, in living rooms- practically anywhere.
They came to us for help because they wanted to expand their online presence through social media. We helped them utilize social media to drive brand awareness and sales!
Ad Results
CAMPAIGN LEVEL
- 111 Purchases at $13.19 Cost Per Purchase
AD SET LEVEL
- Interest-based targeting
- Value based Look-A-Like audience
- We use social media ads and posts that addressed the pain points of The Cord Wrapper’s target audience.
Top Performing Ad
- Targeted, engaging content
- Video content with highly relevant information
Conclusion
The Cord Wrapper partnered with us to increase awareness about their innovative product which can be very handy to housewives, craftsmen and everyone in between. We used a highly engaging Facebook conversion campaign and included video ads which produced 111 purchases in one month- this surpassed the client’s goal of 80 purchases!
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