TrueBroc
The Results
Increased
Open Rates
Improved
Brand-Consumer Relationship
Background
TrueBroc® is a branded glucoraphanin which can be found in Brassica Tea & Coffee and other dietary supplements that are sold nationally. They came to ask for our help in expanding their brand presence online. Knowing the power of email marketing, we recommended that method.
Email Marketing Results
WHY EMAIL MARKETING WORKS
- 49% of consumers want to hear from brands that they like
- $42 is the average return on email marketing for every $1 spent
- 81% of small businesses rely on email marketing
EMAIL CONTENT
- 55% of B2C content creators agree that creating visual content should be priority now and that extends to email marketing too.
Email Marketing Strategy
- We targeted their email subscriber list to nurture them into customers
- We used highly visual content that catches attention
- We created this email below for TrueBroc for Earth Day and it was well-received. Timeliness and relevancy are key factors in creating email newsletters since one has to draw the audience’s attention. We know that TrueBroc’s audience is interested in healthy living and caring for the environment, so that’s why we strategically chose this topic.
Conclusion
Using our experience, we were able to maximize the effectiveness of email marketing for TrueBroc. We increased their open rates, improved their brand awareness and created more positive interactions between their brand and potential customers.
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