PPC Agency

ppc agency

Promote Your Brand And Drive Traffic With The Help Of A Pay Per Click Marketing Firm

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What Is PPC And Why Is It Important?

Pay per click (PPC) is a form of advertisement in which businesses only pay for the clicks or engagement they receive from the ad posting itself. These ads are typically shown on search engines like Google or Bing, and come in the form of search results listings, digital banners, or even the display ads you see appear on the side of web pages. Businesses will bid on ad placements, and then pay that bid whenever a customer clicks on their links. 

A lot of businesses like to use PPC advertising because it’s quick, attention-grabbing, and generally cost-effective. Your ad space presides over even the top organic searches, so you’re the first thing that a customer sees. And you don’t have to waste money on advertisements that don’t work – you only pay for the engagement you receive.

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What Is PPC And Why Is It Important?

Pay per click (PPC) is a form of advertisement in which businesses only pay for the clicks or engagement they receive from the ad posting itself. These ads are typically shown on search engines like Google or Bing, and come in the form of search results listings, digital banners, or even the display ads you see appear on the side of web pages. Businesses will bid on ad placements, and then pay that bid whenever a customer clicks on their links. 

A lot of businesses like to use PPC advertising because it’s quick, attention-grabbing, and generally cost-effective. Your ad space presides over even the top organic searches, so you’re the first thing that a customer sees. And you don’t have to waste money on advertisements that don’t work – you only pay for the engagement you receive.

Why Should You Hire A Pay Per Click Marketing Firm?

Since businesses have increasingly utilized digital platforms for marketing purposes, there are a lot more avenues for finding and securing new customers. This can be great for improving your reach and growing your sales, but it can be difficult to navigate all of these different platforms and procedures at once. Even for something seemingly straightforward like PPC ads, there are still several ways of going about the process and making sure it’s done effectively. Luckily, that’s where a pay per click advertising firm can come in handy.

Marketers at a PPC agency are specialized in the research, development, implementation, and maintenance of PPC ads for their company as well as their clients. We know the ins-and-outs of each step of the process, and can help you determine which strategies to craft and implement. Marketing specialists can make sure you pick the right ad space, pay just the right amount for bids, create engaging advertisements, and much more. Why spend valuable time figuring out your PPC campaign when you can get professional help? Getting in touch with a pay per click advertising firm like LYFE Marketing can save you a lot of time and money.

ppc agency

Since businesses have increasingly utilized digital platforms for marketing purposes, there are a lot more avenues for finding and securing new customers. This can be great for improving your reach and growing your sales, but it can be difficult to navigate all of these different platforms and procedures at once. Even for something seemingly straightforward like PPC ads, there are still several ways of going about the process and making sure it’s done effectively. Luckily, that’s where a pay per click advertising firm can come in handy.

Marketers at a PPC agency are specialized in the research, development, implementation, and maintenance of PPC ads for their company as well as their clients. We know the ins-and-outs of each step of the process, and can help you determine which strategies to craft and implement. Marketing specialists can make sure you pick the right ad space, pay just the right amount for bids, create engaging advertisements, and much more. Why spend valuable time figuring out your PPC campaign when you can get professional help? Getting in touch with a pay per click advertising firm like LYFE Marketing can save you a lot of time and money.

What Can A PPC Agency Help Me Achieve?

Brand Exposure

Brand Exposure

The more people know about your business, the more sales you’re bound to get. PPC ads are great for promoting your brand to consumers because these ads are placed at the forefront of their business-related searches. Ad space on high-traffic keyword searches guarantee that larger audiences will be able to access your website, which will ultimately lead to a boost in traffic and sales.

Greater Traffic Volumes

Greater Traffic Volumes

When your ads are more visible to the public, more customers will learn about your services and view you as a business to be considered. PPC ads are great in getting quick attention and guiding visitors towards your website. The start of the marketing funnel emphasizes customer gathering, and the more people you attract, the more leads you can receive.

More Conversions

More Conversions

Once you capture the attention of your customers, your ads will promote the products or services you produce and convince them to hire you. For customers who want an easy or quick shopping experience, they flock to you through search results ads. And even if a customer visits your site but leaves without completing some call-to-action, you can grab their attention again and remind them of your services through retargeting efforts. With an increase in website viewership, you’re bound to find more qualified leads that eventually choose to convert.

Quick Results

Quick Results

One of the greatest features of PPC advertising is that you can see results almost immediately. With traditional types of ad campaigns you have to wait for publishing and distribution to occur before customers can interact with your business, but with PPC ads and the virtue of digital advertising, you can fill up your ad space and see consumer engagement from the get-go. This provides an easy resource for your customers, as well as an efficient way of generating web views.

What Services Can You Expect From Our Pay Per Click Advertising Agency?

Search Ads

Search Ads

When you go to search for something through a search engine, the links you see at the top are search ads. We’ll help you navigate search engine tools like Google Search Network to find ad space on high-traffic keywords so that your business can stand out from the start. A great feature of search ads is that they’re a quicker alternative to organic SEO practices. Your ads will be able to sit atop the results pages (above even the top organic listings) and direct qualified users to your website and services.

Shopping Ads

Shopping Ads

When searching for certain types of products, search engines will often have direct listings for those products at the top of the results pages. These ads actually show the products being sold, so utilizing these would be a great resource for ecommerce businesses or any other business that has products to sell. We can help you choose the right keyword pages to advertise on, as well as choose strong product photography, so that you can capture your audience’s attention right away. Visual elements spark a lot more interest than just written copy, so you’re guaranteed to see more qualified traffic through shopping ads.

ppc agency

Remarketing Ads

Remarketing Ads

Have you ever visited a business’s website, and then saw ads for the same business come up later? This is called remarketing, and it has become a great strategy for boosting company engagement and sales. These types of ads are used to round up any leads who have visited your website before, but may have not hired you or purchased from you yet. It’s a little reminder that your business is a great option that is relevant to the needs they’ve shown.

Our PPC Agency Campaign Process

Keyword Research: Perhaps the most important component of PPC advertising is keyword research. You can make great content, but it won’t get you very far if you’re not targeting the right audience. The first step we take in any PPC campaign is to perform thorough keyword research so we can help you determine which high-traffic queries to aim for. The better your keywords are, the bigger and more qualified your audience will be.

Competitor Comparison: In the planning stage, we also like to do some research on your competitors. We want to see what they’re doing in terms of PPC ads, keywords, and results page listings. Anything they’re doing, we can do more efficiently and effectively for you.

Content Creation: Here we’ll help you create appealing ads that will engage your audience. We’ll go over visual and written design elements and choose what looks best and gets your point across. No matter what type of PPC ad you choose to pursue, we can craft great content that will help attract more customers.

Optimization: Sometimes customer behaviors change, but that’s okay. All of our strategies are created with this expectation in my mind, so that you’re never caught off guard or left behind. We’ll help you keep an eye on consumer habits and search engine algorithms so that you can always advertise your services in the right place and for the right people.

Reports: Our goal is to keep an open line of communication at all times so that you’re always in-the-know about your campaign. You’ll have access to metric measurement software, but we’ll also send you monthly reports outlining and explaining your progress.

Our PPC Agency Campaign Process

ppc agency

Keyword Research

Keyword Research

Perhaps the most important component of PPC advertising is keyword research. You can make great content, but it won’t get you very far if you’re not targeting the right audience. The first step we take in any PPC campaign is to perform thorough keyword research so we can help you determine which high-traffic queries to aim for. The better your keywords are, the bigger and more qualified your audience will be.

Competitor Comparison

Competitor Comparison

In the planning stage, we also like to do some research on your competitors. We want to see what they’re doing in terms of PPC ads, keywords, and results page listings. Anything they’re doing, we can do more efficiently and effectively for you.

Content Creation

Content Creation

Here we’ll help you create appealing ads that will engage your audience. We’ll go over visual and written design elements and choose what looks best and gets your point across. No matter what type of PPC ad you choose to pursue, we can craft great content that will help attract more customers.

Optimization

Optimization

Sometimes customer behaviors change, but that’s okay. All of our strategies are created with this expectation in my mind, so that you’re never caught off guard or left behind. We’ll help you keep an eye on consumer habits and search engine algorithms so that you can always advertise your services in the right place and for the right people.

Reports

Reports

Our goal is to keep an open line of communication at all times so that you’re always in-the-know about your campaign. You’ll have access to metric measurement software, but we’ll also send you monthly reports outlining and explaining your progress.

No Other Agency Does It Like LYFE Marketing

Proven Effective Strategies

Proven Effective Strategies

We have a lot of experience in the field of digital marketing and hundreds of happy clients to show for our work. Over the past few years we’ve perfected our approach to online advertising and solidified our standing as a credible pay per click agency. We provide high-quality work and individualized service at a price you can’t beat.

Services For Any Subject

Services For Any Subject

We’re fully prepared to customize our services based around your needs. Regardless of the industry you’re in, the products or services you offer, or the campaign elements you want to pursue, we’ll work around what you want and deliver content and strategies suited for your business. You can get everything you need, without having to waste money or resources on the things you don’t.

Cohesive Approach

Cohesive Approach

We’re a full-service agency that handles more aspects of digital marketing than just PPC advertising. We know what works for other marketing areas, and we craft all of our PPC strategies with that information in mind. If you only choose to work with us on your PPC campaigns, you’ll still receive services that optimize your ads for things like content appeal and SEO.

Get in touch with one of our specialists now.

Follow The Path To Success

Don’t settle for a pay per click advertising agency that won’t be able to surpass your expectations. Your business has serious potential, and the best way to excel in this area of advertising is by hiring a reputable pay per click agency like LYFE Marketing to handle your campaigns. We have the greatest combination of practical knowledge, industry experience, and high-quality work that make us the best at what we do. When you hire us, you guarantee greater success for your business, and even more room to grow from there.

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Follow The Path To Success

Don’t settle for a pay per click advertising agency that won’t be able to surpass your expectations. Your business has serious potential, and the best way to excel in this area of advertising is by hiring a reputable pay per click agency like LYFE Marketing to handle your campaigns. We have the greatest combination of practical knowledge, industry experience, and high-quality work that make us the best at what we do. When you hire us, you guarantee greater success for your business, and even more room to grow from there.

FAQs

Results

What type of results can I expect?

Our goal is to increase the traffic coming to your website and the number of conversions your business receives. We’ll work with you to create or optimize an effective PPC campaign, and we’ll share progress evaluations with you while the process is ongoing.

How much traffic can I expect?

This amount will vary from month to month depending on your advertising budget, your bid, your keywords and more. The more we can put into it in the beginning, the more traffic we can generate for your business.

How many conversions can I expect?

This will also vary depending on a few factors. We have methods for tracking PPC performance and noting exactly how many conversions occur as a result of our services, and all of this information will help us make improvements to your campaign over time. We expect our services to help increase your conversion rate over time. There are outside factors that impact PPC performance, though, and this will make it a little harder to predict exact results. Things like your overall market, products, price, quality, and website will have influence over your success.

Isn’t it expensive to advertise on search engines like Google?

Because the PPC model involves you paying for the engagement you receive, it can be expensive to advertise on search engines. However, we believe that this endeavor is worth the cost. The traffic you’ll receive from search engine advertisements is typically high quality, because these customers are directly searching for the products or services relevant to your business.

Contracts And Fees

How long are contracts?

Our initial contracts are 3 months, and from there you can be serviced on a monthly basis. You can cancel this service at any time after the initial 3 months, given a 30 day notice.

Are there any setup fees?

Yes. There’s a one time fee that covers setting up our services with you and getting any accounts set up for you. During this time, you’ll obtain access to software for search engines, administration, and analytics.

Service & Working Together

How will you create ads that fit my business?

We’ll send you an initial questionnaire that will have you answer questions about your business, what your specific goals are for the campaign, and what preferences you have regarding ad content. We’ll use this information to draft a strategy, and that will then be reviewed with you for approval. From there, we’ll develop ad content and run them by you before publishing.

Do I have to provide you with content for advertisements?

That isn’t necessary, but if you do have anything you want included, then we’re more than happy to work with it. Your assigned specialist will have access to design software, stock photos, and more, so we are prepared to create ad content based around your needs.

Will you monitor the ad campaign to make sure we do not waste any money?

Yes. Your assigned specialist will be reviewing your campaign on a daily basis so that you can always stay on top of things. If any ads aren’t achieving the right results, we’ll make adjustments so that they can perform better. Your specialist will also be performing routine optimization on your campaign based around A/B split testing, so that we can verify what your customers are actually engaging with.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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