What Is PPC And Why Is It Important?
Pay per click (PPC) is a form of advertisement in which businesses only pay for the clicks or engagement they receive from the ad posting itself. These ads are typically shown on search engines like Google or Bing, and come in the form of search results listings, digital banners, or even the display ads you see appear on the side of web pages. Businesses will bid on ad placements, and then pay that bid whenever a customer clicks on their links.
A lot of businesses like to use PPC advertising because it’s quick, attention-grabbing, and generally cost-effective. Your ad space presides over even the top organic searches, so you’re the first thing that a customer sees. And you don’t have to waste money on advertisements that don’t work – you only pay for the engagement you receive.


What Is PPC And Why Is It Important?
Pay per click (PPC) is a form of advertisement in which businesses only pay for the clicks or engagement they receive from the ad posting itself. These ads are typically shown on search engines like Google or Bing, and come in the form of search results listings, digital banners, or even the display ads you see appear on the side of web pages. Businesses will bid on ad placements, and then pay that bid whenever a customer clicks on their links.
A lot of businesses like to use PPC advertising because it’s quick, attention-grabbing, and generally cost-effective. Your ad space presides over even the top organic searches, so you’re the first thing that a customer sees. And you don’t have to waste money on advertisements that don’t work – you only pay for the engagement you receive.
Why Should You Hire A Pay Per Click Marketing Firm?
Since businesses have increasingly utilized digital platforms for marketing purposes, there are a lot more avenues for finding and securing new customers. This can be great for improving your reach and growing your sales, but it can be difficult to navigate all of these different platforms and procedures at once. Even for something seemingly straightforward like PPC ads, there are still several ways of going about the process and making sure it’s done effectively. Luckily, that’s where a pay per click advertising firm can come in handy.
Marketers at a PPC agency are specialized in the research, development, implementation, and maintenance of PPC ads for their company as well as their clients. We know the ins-and-outs of each step of the process, and can help you determine which strategies to craft and implement. Marketing specialists can make sure you pick the right ad space, pay just the right amount for bids, create engaging advertisements, and much more. Why spend valuable time figuring out your PPC campaign when you can get professional help? Getting in touch with a pay per click advertising firm like LYFE Marketing can save you a lot of time and money.
ppc agency


Since businesses have increasingly utilized digital platforms for marketing purposes, there are a lot more avenues for finding and securing new customers. This can be great for improving your reach and growing your sales, but it can be difficult to navigate all of these different platforms and procedures at once. Even for something seemingly straightforward like PPC ads, there are still several ways of going about the process and making sure it’s done effectively. Luckily, that’s where a pay per click advertising firm can come in handy.
Marketers at a PPC agency are specialized in the research, development, implementation, and maintenance of PPC ads for their company as well as their clients. We know the ins-and-outs of each step of the process, and can help you determine which strategies to craft and implement. Marketing specialists can make sure you pick the right ad space, pay just the right amount for bids, create engaging advertisements, and much more. Why spend valuable time figuring out your PPC campaign when you can get professional help? Getting in touch with a pay per click advertising firm like LYFE Marketing can save you a lot of time and money.
What Can A PPC Agency Help Me Achieve?
What Services Can You Expect From Our Pay Per Click Advertising Agency?
ppc agency
Our PPC Agency Campaign Process
Our PPC Agency Campaign Process
ppc agency
No Other Agency Does It Like LYFE Marketing
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Follow The Path To Success
Don’t settle for a pay per click advertising agency that won’t be able to surpass your expectations. Your business has serious potential, and the best way to excel in this area of advertising is by hiring a reputable pay per click agency like LYFE Marketing to handle your campaigns. We have the greatest combination of practical knowledge, industry experience, and high-quality work that make us the best at what we do. When you hire us, you guarantee greater success for your business, and even more room to grow from there.


Follow The Path To Success
Don’t settle for a pay per click advertising agency that won’t be able to surpass your expectations. Your business has serious potential, and the best way to excel in this area of advertising is by hiring a reputable pay per click agency like LYFE Marketing to handle your campaigns. We have the greatest combination of practical knowledge, industry experience, and high-quality work that make us the best at what we do. When you hire us, you guarantee greater success for your business, and even more room to grow from there.
FAQs
Results
What type of results can I expect?
Our goal is to increase the traffic coming to your website and the number of conversions your business receives. We’ll work with you to create or optimize an effective PPC campaign, and we’ll share progress evaluations with you while the process is ongoing.
How much traffic can I expect?
This amount will vary from month to month depending on your advertising budget, your bid, your keywords and more. The more we can put into it in the beginning, the more traffic we can generate for your business.
How many conversions can I expect?
This will also vary depending on a few factors. We have methods for tracking PPC performance and noting exactly how many conversions occur as a result of our services, and all of this information will help us make improvements to your campaign over time. We expect our services to help increase your conversion rate over time. There are outside factors that impact PPC performance, though, and this will make it a little harder to predict exact results. Things like your overall market, products, price, quality, and website will have influence over your success.
Isn’t it expensive to advertise on search engines like Google?
Because the PPC model involves you paying for the engagement you receive, it can be expensive to advertise on search engines. However, we believe that this endeavor is worth the cost. The traffic you’ll receive from search engine advertisements is typically high quality, because these customers are directly searching for the products or services relevant to your business.
Contracts And Fees
How long are contracts?
Our initial contracts are 3 months, and from there you can be serviced on a monthly basis. You can cancel this service at any time after the initial 3 months, given a 30 day notice.
Are there any setup fees?
Yes. There’s a one time fee that covers setting up our services with you and getting any accounts set up for you. During this time, you’ll obtain access to software for search engines, administration, and analytics.
Service & Working Together
How will you create ads that fit my business?
We’ll send you an initial questionnaire that will have you answer questions about your business, what your specific goals are for the campaign, and what preferences you have regarding ad content. We’ll use this information to draft a strategy, and that will then be reviewed with you for approval. From there, we’ll develop ad content and run them by you before publishing.
Do I have to provide you with content for advertisements?
That isn’t necessary, but if you do have anything you want included, then we’re more than happy to work with it. Your assigned specialist will have access to design software, stock photos, and more, so we are prepared to create ad content based around your needs.
Will you monitor the ad campaign to make sure we do not waste any money?
Yes. Your assigned specialist will be reviewing your campaign on a daily basis so that you can always stay on top of things. If any ads aren’t achieving the right results, we’ll make adjustments so that they can perform better. Your specialist will also be performing routine optimization on your campaign based around A/B split testing, so that we can verify what your customers are actually engaging with.
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“In short, LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”
– David
Subsequently, LYFE Marketing is ranked #299 on Inc’s fastest-growing companies list.