PPC Insurance

Pay-per-click (PPC) is a paid advertising method in which a business owner pays for each click received by their ads. This works by placing bids on ad space using Google Ads (formerly Google AdWords), which in turns puts your ads at the top of search engine results pages and above organic search results. Research shows that the majority of site clicks done by consumers only go to the first few listings, so PPC can generate a lot of visibility and engagement for any business that uses it. But how can this specifically benefit insurance companies? Let’s dive into some more PPC information and take a closer look at how you can see quick, measurable results with PPC advertising.

The insurance industry can be pretty competitive. Insurance service offices all over are trying to bring more of their target clients in, while also matching each person with the insurance policy (and insurance premium) that fit their individual needs.

And as more and more insurance agents appear online, it can be even harder to stand out from your competitors. But luckily, you can improve your lead generation and brand awareness by making your company more visible on search engines.

The main benefit PPC insurance advertising has for insurance companies like yours is acquiring new clients and increasing your conversion rates. Our experts cover all of the details of your PPC campaign to ensure it aligns with the services and the voice of your company.

Did you know that the top 3 ad spots on a Google search result page get 46% of the clicks on that page? You can rely on PPC insurance advertising to drive that heavy flow of qualified traffic to your website! As an insurance provider, you can then use your website as an optimal landing pad to convert that traffic into leads.