Law Firm PPC Services

Quality Traffic & Leads For Your Firm

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  • GOOD PLAN
    $550/ month
    • $500-$3499/month ad spend (paid to channel)
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BETTER PLAN
    $750/ month
    • $3500-$6999/month ad spend (paid to channel)
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BEST PLAN
    $1050/ month
    • $7000-9999/month ad spend (paid to channel)
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
Law Firm Website Design

GROW YOUR FIRM WITH PPC FOR LAWYERS

PPC or pay-per-click marketing for law firms is a very beneficial tool for lawyers to use today. It allows law firms of any practice area to benefit from paid search ads. Our PPC for lawyers service gives us a great deal of control, so we can manage every aspect of your ads in order to gain the greatest success. Because there are so many factors to control in a PPC advertising strategy, that means managing pay-per-click marketing for law firms is a full time job. And as a firm focusing on trying to service its clientele or capturing leads through other law firm marketing techniques, you probably don’t have time to add yet another full time job like PPC management to your plate. That being said, take a look at what we can do to fulfill that marketing position for you and help your firm attract new clients. Now is the time to employ a marketing strategy that will take your law firm’s PPC campaigns to the next level!

The Truth About Pay-Per-Click Advertising for Law Firms

Whether you’re operating a one-man practice or an extensive law firm, law firm advertising can be simple with PPC search marketing.

How is it so simple?

Well, it’s because that’s where your potential clients go to look for you – the internet.

The truth is when your qualified prospects are searching for the right law firm, they are going to start by navigating to a trusted search engine. Whether it be Bing or Google, the first step in any searchers journey is to search the internet.

For this very reason, it is no surprise that 33% of legal consumers begin their hunt for legal help by searching for it online. That’s one-third of your potential clients you are missing out on by not promoting your practice using law firm PPC and targeting those search engine results.

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Well, it’s because that’s where your potential clients go to look for you – the internet.

The truth is when your qualified prospects are searching for the right law firm, they are going to start by navigating to a trusted search engine. Whether it be Bing or Google, the first step in any searchers journey is to search the internet.

For this very reason, it is no surprise that 33% of legal consumers begin their hunt for legal help by searching for it online. That’s one-third of your potential clients you are missing out on by not promoting your practice using law firm PPC and targeting those search engine results.

Get More Traffic, Sales & Conversions From PPC Campaigns With Our

Affordable PPC Management Pricing

Today, it’s very common to see PPC ads all over the internet. Whether they are Google ads or social media ads- you’ve probably clicked an ad or two while browsing the net. In fact, 63% of consumers do. So if you’re a business owner looking for a PPC agency to manage your PPC accounts, then look no further. Read on to learn more about our PPC management company and get started today.

FEATURES GOOD BETTER BEST CUSTOM
Monthly PPC ad spend with networks $500 to $3499 $3500 to $6999 $7000-$9999 Unlimited
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Google Search Network
Google Display Network
Bing PPC Networks $150/month $150/month $150/month $150/month
Initial Campaign Strategy
Ad Creation & Development
Ongoing keyword research and optimization
Dynamic Keyword Insertion
Single Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Google Text Retargeting
Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
Campaign Tracking with Installation Codes or Google Analytics
Custom rule based bidding
Up to two hours of consultation per month
Need more information? Call Us: 404-596-7925 GET A QUOTE GET A QUOTE GET A QUOTE GET A QUOTE

Spending more than $6999/mo? Contact us to get a quote based on your current advertising spend. Need more services? Check out our common requested add-ons after people review our PPC pricing.

ADD-ON FEATURES PRICE
Email Drip (1 sequence, 4 emails) $500
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Call Us: 404-596-7925 GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly PPC ad spend with networks $500 to $3499
Account Setup Fee $300 (Call us to waive)
Google Search Network
Google Display Network
Bing PPC Networks $150/month
Initial Campaign Strategy
Ad Creation & Development
Ongoing keyword research and optimization
Dynamic Keyword Insertion
Single Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Google Text Retargeting
Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
Campaign Tracking with Installation Codes or Google Analytics
Custom rule based bidding
Up to two hours of consultation per month
Need more information? Call Us: 404-596-7925 GET A QUOTE
FEATURES BETTER
Monthly PPC ad spend with networks $3500 to $6999
Account Setup Fee $300 (Call us to waive)
Google Search Network
Google Display Network
Bing PPC Networks $150/month
Initial Campaign Strategy
Ad Creation & Development
Ongoing keyword research and optimization
Dynamic Keyword Insertion
Single Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Google Text Retargeting
Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
Campaign Tracking with Installation Codes or Google Analytics
Custom rule based bidding
Up to two hours of consultation per month
Need more information? Call Us: 404-596-7925 GET A QUOTE
FEATURES BEST
Monthly PPC ad spend with networks $7000-$9999
Account Setup Fee $300 (Call us to waive)
Google Search Network
Google Display Network
Bing PPC Networks $150/month
Initial Campaign Strategy
Ad Creation & Development
Ongoing keyword research and optimization
Dynamic Keyword Insertion
Single Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Google Text Retargeting
Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
Campaign Tracking with Installation Codes or Google Analytics
Custom rule based bidding
Up to two hours of consultation per month
Need more information? Call Us: 404-596-7925 GET A QUOTE
FEATURES CUSTOM
Monthly PPC ad spend with networks Unlimited
Account Setup Fee $300 (Call us to waive)
Google Search Network
Google Display Network
Bing PPC Networks $150/month
Initial Campaign Strategy
Ad Creation & Development
Ongoing keyword research and optimization
Dynamic Keyword Insertion
Single Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Google Text Retargeting
Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
Campaign Tracking with Installation Codes or Google Analytics
Custom rule based bidding
Up to two hours of consultation per month
Need more information? Call Us: 404-596-7925 GET A QUOTE

Spending more than $6999/mo? Contact us to get a quote based on your current advertising spend. Need more services? Check out our common requested add-ons after people review our PPC pricing.

ADD-ON FEATURES PRICE
Email Drip (1 sequence, 4 emails) $500
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Call Us: 404-596-7925 GET A QUOTE

Frequently, Businesses Ask SEO or PPC?

To determine the answer to that question, you have to analyze what type of field your operating in. SEO (search engine optimization) can surely prove to be beneficial for many small businesses but it depends on your business needs.

For example, if we look at small bakery, we may see that they do not have the means or need for a PPC budget, so SEO can be more cost effective and make more sense for them. However, depending on your goals, PPC services can provide a faster solution to traffic and conversions.

seo-for-lawyers

Frequently, Businesses Ask SEO or PPC?

To determine that you have to analyze what type of field your operating in. SEO (search engine optimization) can surely prove to be beneficial for many small businesses but it depends on your business needs.

For example, if we look at small bakery, we see they may not have the means or need for a PPC budget, so SEO can be more cost effective and make more sense for them. However, SEO doesn’t always produce as high quality results as PPC does.

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In the case of laws firms like yours, you want your law firm’s website to receive the most high quality website traffic it can because that means more leads and more business.

Law firm PPC ads allow your practice to be seen above all other organic search results on Google search pages, which is what you want considering 64% of people choose to click on the sponsored ads before they do the organic results that you would get from SEO. Our law firm ad campaigns allow you to leverage these consumers who are seeking legal representation. We optimize your ads for your target audience and bring new cases to your firm.

Click the button below and get started today!

Why Do You Need PPC Services for Lawyers?

As phone calls and radio ads become less efficient in this digital day and age, law firms have to make use of the right online marketing tactics to reach their target audience. The ultimate reason firms decide to implement a law firm PPC campaign is because they are proven to deliver qualified inbound leads at the lowest possible conversion cost when executed properly. That means no more countless hours spent cold calling to find leads for your business! However, this is not the only benefit. There are a few other perks that come along with PPC marketing for law firms.

More Clients & Cases

Law firm PPC marketing campaigns generate more traffic to your website. Not only that, but the traffic is also higher quality. That means the visitors that click on your website will more likely be the ones in need of your services. This is a great thing because of course high quality leads are more beneficial than any other leads. And we know more qualified leads convert into more clients and cases.

Measurability

What’s a good search campaign if you don’t know the results? Law firm PPC gives you the ability to know exactly how much money you are making and the conversions you are gaining in relation to your overall investment. Using tools such as Google Analytics, we can track the success of your search campaigns so you know if your campaigns are receiving a good ROI. This usually peaks the interest of most attorneys because we know they enjoy seeing the black and white of a subject.

Scalability

The great thing about running digital marketing campaigns is how quickly you can see results. Law firm PPC campaigns produce results instantly without greatly increased efforts or manpower. This is great because you don’t have to worry about constantly investing hundreds and thousands of dollars to ad techniques that take months to achieve results. It may take a short time to get there at first, but with law firm PPC, once the proper cost per client acquisition and cpc are established, we can scale your bids based on your budget and increase the number of leads you are receiving.

How Tech Lawyers Made $5,436.32 in 5 months with our PPC for Lawyers services

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This lawyer specializes in helping new technology companies and startups with their incorporating documents and initial legal recommendations. People are able to buy this startup back directly online. This type of work is desired and searched for by over 1,000 people each month on Google. Our team was able to implement a strategy that would ensure they stayed above the competition and converted leads/sales. As a Google partner, we use Google Analytics tools and we built out a landing page with Google tracking in order to properly measure results. In less than 5 months, our client was able to directly show $5,436.32 in sales. However, the client expects that more sales are being made from people who are not buying the packages online and speaking with him first!

WHAT TO EXPECT WITH PPC MARKETING FOR LAW FIRMS

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Keyword Research

Possibly the most important part of your PPC marketing strategy. It is the foundation because it highlights what keyword match types we should use, what keywords are most relevant to your business, and where your target audience is the most. The competition for attorneys and law firms in the world of law firm PPC is stiff, which requires a well thought out plan with extensive keyword research, bidding strategy, and proper landing pages. All these things must be congruent with the ads you deliver when your potential clients search keywords that pertain to your practice. Because you only pay when you receive clicks and you don’t want to pay for clicks that don’t convert into clients, we make sure you are receiving quality leads from your clicks by optimizing your ads with keywords that only clients you want to represent would be searching for.

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A/B Split Testing

A/B Split tests are very important because they allow you to identify which ads will work best to reach your target audience. We test different ad types in various ad groups with a different copy until we have found the one that resonates with consumers best and utilizes your budget in an optimal way. In turn, this helps your business to minimize wasted ad spend and maximize conversion rates to gain you new leads and cases.

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Retargeting

If you have ever clicked on a display ad and then traveled to a new website, you have probably seen that same ad on the next website. These are called display ads and are a common remarketing tactic used in PPC campaigns. Retargeting is an easy and effective way to recapture the individuals that have previously shown interest in your content and get them back on your website. Usually, these display ads are how you keep your firm in your prospects’ minds and they help drive your conversions up.

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Tracking

Since it can be difficult to track conversions online when you aren’t actually selling a product, law firms and other service oriented businesses must combat that with other tracking techniques. Almost 75% of prospects that begin their legal search online usually end up contacting the firm via phone instead of converting online. Law firm PPC allows us to track these calls with a special phone number we can set up so we can thoroughly track every inch of your law firm advertising campaign as promised. As a result, we are still able to monitor the effectiveness of your PPC campaigns.

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Results

We value the work that we do, and we want you to see it. We believe in having a transparent relationship with our clients so they always get a good picture of where their campaigns stand. That’s why your campaign results will always be 100% transparent, so you can look at them anytime. We will deliver a fully detailed report on the results of your law firm PPC campaign each month. In the report, we breakdown each tactic we used and tracked in a comprehensive manner, so you can understand what parts of your PPC campaigns are working and what parts may need adjustments. In addition, if you have any questions, you can schedule a call with us at any time to discuss your PPC campaign progress.

Key Elements for Lawyer PPC Advertising

Anyone can click some buttons and start a PPC ad, but there are certain keys to success that we’ve learned through experience that every PPC campaign should focus on. Here are a few:

Ad Copy

Your ad copy must be congruent with the landing pages to increase ad quality score. If there is not cohesion between your ad copy and landing pages, then the overall effectiveness of your PPC ads will go down.

Landing Page

After someone clicks your PPC ad, it is important the page the ad leads to can solve their specific problem. You don’t want any broken links or linking to irrelevant pages because this can also decreases the quality of your ads. Not to mention, the image your prospects will have about your firm if your ads don’t link the quality content they are searching for.

Act Quickly

You don’t want to risk the chance of losing a qualified lead because of a slow response time. Once a lead is generated it is important to respond quickly to the inquiry before the prospects moves on to a competitor.

CTR

Click-through rate is an important metric that shows how successful your PPC ads are. It is one of those metrics that essentially let you know what your leads want to see. If you CTR is low, it may indicate that you aren’t utilizing the right content in your ads to reach your potential clients.

Geo-Targeting

This is a helpful element to consider in your PPC advertising because it helps you determine what ads to place where based on your target audience’s geographic locations. For example, if you are looking to target clients in the Atlanta area, you wouldn’t want to place online ads that target individuals that live in another state.

Ad Variations

Sometimes having multiple variations of an ad makes your marketing more successful. To get the most qualified results from your PPC ad campaigns, you might need to make adjustments to ads depending on what ad groups you want to target. We will do create different ad variations of your PPC ads so you are always maximizing your ad effectiveness every time.

Ad Extensions

Ad extensions are the other key features you can implement on your ads. They can help give your prospects more insight into your business so they have even more reasons to partner with your law firm.

Negative Keywords

This may sound counter intuitive, but it is actually a very powerful way to make sure your campaigns are focused on the keywords that are most important to your potential clients. Negative keywords prevent your PPC ads from ranking on search queries that aren’t relevant to your business. In turn, this helps your firm’s ads to only be placed in front of your most qualified prospects, saving you time and money.

WHY WE HAVE THE BEST LAW FIRM PPC SERVICES

Full Service Digital Marketing Agency

Full Service Digital Marketing Agency

Since we are a full service digital marketing agency, our full service offerings render us the capabilities to manage your practice’s entire online presence through not only PPC but also website design, social media, email, content, and more. All of these services further support PPC marketing for law firms. Ultimately, it’s better to work with one agency that can get it all done right the first time rather than waste time juggling multiple companies.

Industry Experience

Industry Experience

Speaking legal language in layman’s terms to potential clients is what we do best. Our industry experience in both digital marketing and legal businesses has taught us what your potential customers want to see and are searching for in legal services and what attorneys like to see in a client case.

Specialists

Specialists

We pride ourselves on our work and attention to detail. Your PPC campaign will be created and monitored by real people, real management, not software. Our dedicated ad specialists and account managers have a background in working in law firm advertising and will create, monitor, and optimize your ads with your end goal always in mind: more clients so you can win more cases.

Does PPC Services for Attorneys Really Work?

Imagine being able to talk with people every day who are in dire need of your legal services.

In this digitally driven era, Attorney PPC Campaigns can help law firms grow faster than any other advertising available today. Law Firm PPC can be executed in places like Google Ads (formally Google AdWords) where people are searching for law firms every day.

Whether your practice is in family law, personal injury, real estate, entertainment, criminal law or anything else, we help your law firm be found when people are searching.

If you are ready to start growing your traffic, leads, and clientele then don’t hesitate to fill out the form below.

After completing the form you will be able to instantly schedule a meeting to discover how we can help your law firm grow today!

Click the button below and get started today!

We’ve driven over 2,137,349 leads for clients through digital marketing.

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