Real Estate Email Marketing

The first step in your real estate email marketing campaign is to develop a strategy for your agency that will achieve your goals. We define the “who, what, when, and how” of your campaign by researching your audience and competitors to determine how best to reach your target market. Then craft a content plan to determine what message your agency wants to tell customers in your emails and how we plan to add value through your real estate email blast. The last part of the strategy step involves creating a calendar of how often to send emails and speed up the timeline of customers in your marketing funnel.

Once your email strategy is finalized, we’ll begin working on your email content and format. Our goal is to create email messages that your subscribers want to open and further engage with. We’ll develop appropriate content, make it easy to read, and design it so that it’s appealing to look through. Everything from subject line, to call to action, to email body, to follow-up emails, and more will be taken care of by our content writers.

The idea of sending out your emails may seem simple enough, but there are several ways we can optimize your delivery methods so that it makes things easier for both you and your clients. First, we pay attention to the email calendar we developed with you. We’ll send everything out at its designated time, so your subscribers get a series of emails, at consistent intervals and with a variety of content. We’ll also work with email marketing software to set up an automation system. Things like welcome emails, autoresponders, signup forms, and more can all be automated so that you don’t have to spend additional time on the campaign. We’ll also help you develop a segmentation system, so that certain subgroups of your email list can get messages that are more personalized towards their interests.

Our team will perform daily monitoring of your email campaign to make sure everything is running smoothly. We’ll observe your metrics and engagement levels, and then report to you on your progress. The information we collect will help us view your open rates and see what your prospective and past clients engage with the most.

A truly great real estate business keeps up with consumer trends, and your email marketing campaign should be no different. After we evaluate your email metrics, we’ll make adjustments to your campaign as needed. We’ll continually follow realty trends and update your content to represent shifting interest. Our goal is to make sure that both you and your potential clients are getting the most out of your real estate newsletters and other email content.