Real Estate Email Marketing

Convert More Prospects

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  • GOOD PLAN
    $400/ month
    • 2 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    $600/ month
    • 4 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BEST PLAN
    $950/ month
    • 8 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

CONVERT MORE CLIENTS WITH REAL ESTATE EMAIL MARKETING

We know how important your clients are to you, so we take all the right steps toward creating a strong real estate email marketing campaign that will drive the success of your agency.

Need to convert more leads? We can help.

email marketing real estate

Powerful Real Estate Email Marketing

We know. You’re on this page because you’re interested in what email marketing can do for you, your agency, and your clients. We’re here to tell you that it can do great things and we’re ready to help you get started! We’ve helped hundreds of small businesses grow through email, and we want to help you too.

Surveys show that 94% of real estate agents prefer to communicate with their clients via email. Since you already use email daily, keep your communication streamlined by utilizing the opportunities real estate email marketing presents and sending a real estate email blast once a month or once a week to your clients.

Your clients want to receive emails from you. If they subscribed, then they are interested, so give them what they want and you’ll start to reap the benefits.

Real Estate Email Marketing Pricing

Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Newsletters 2 Email Blasts 4 Email Blasts 8 Email Blasts Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Newsletters 2 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Newsletters 4 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Newsletters 8 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Newsletters Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Why Email Marketing For Real Estate Agents?

Optimized Marketing Funnel

Real estate email marketing is not only a great way for you to communicate and stay top of mind for your clients and partners, but also a great way to decrease the amount of time leads stay in your funnel before converting to clients. The real estate market is always changing, and often quickly, so the faster website visitors turn into buying or selling customers for your agency, then the faster you will see your agency profit and become an industry leader.

Top of Mind Awareness

The average person checks their email on a daily basis, often multiple times a day. When you send your real estate email blast out to your contacts, you are sure to be in their hands and readily accessible at almost any given time of the day.

Return on Investment

Your customers are generally worth a great deal of revenue to your agency, so why not spend a little bit to get a lot? Real estate email marketing is one of the most inexpensive channels of communication and marketing, yet yields one of the highest returns at around $38-$40 for every $1 spent. The benefits definitely outweigh the costs here and make for a great long-term email marketing campaign that creates lifelong customers.

How Our Client Brian Drives Quality Appointments & High Open Rates

Brian helps people in a popular market buy high-end condos. He hired our company to help drive more awareness, traffic, leads and clients. This tasked us with creating a full funnel approach from top to bottom. To help convert more real estate leads into clients we use email marketing. We are constantly using the channel to educate his prospects on the process, what makes him unique and special announcements such as homes sold or available. This helps instill confidence and increases his conversions.

brian-real-estate-agent

REAL ESTATE EMAIL MARKETING BEST PRACTICES

Every real estate email will look and sound different because there’s no one set way to carry out an email campaign. This gives you a lot of room for personalization, but sometimes it might be overwhelming trying to figure out what you should and shouldn’t do. We’ve been performing email marketing for years, and in this time, we’ve learned the best tips for creating successful email campaigns. Let’s take a look at some of these email marketing best practices, as well as how we can help you achieve them:

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Email Contacts

You can’t send emails if you don’t have any relevant contacts to send them to. As part of our real estate email marketing services, we work with you to develop lead magnets, or offers, that will attract customers to subscribe to your email list. Attracting contacts is important, but ridding your list of old contacts is just as important. Our email marketing package includes list maintenance where we remove old contacts that are no longer opening your emails as this could hurt your deliverability. We want to make sure your customers that want to read your emails are receiving them and that reporting is as accurate as possible.

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Automations

Stay connected and top of mind always when you automate your real estate email blast. We can create triggered drip campaigns for you that send different emails to different lists based on the actions contacts take when they receive one of your emails. Automated email systems like this allow our clients to be laser focused on what types of emails contacts received. For example, real estate investors can get different email sequences from real estate agents.

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Call-To-Action (CTA)

Next, we will implement strong calls to action within your emails that help nurture your leads and move them through the sales funnel. Do you want your subscribers to sign up for an open house? Is there a new listing you want them to check out? Or do you want to direct them to certain landing pages on your website? Calls to action like these can take the form of sidebars, banners, pop-ups, and more. We choose the form that best fits your customized strategy and goals.

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Monthly Newsletters

Your real estate email blast will be your newsletter that we send out weekly or monthly. Our expert writers customize these emails with information about your agency, the housing market, relevant articles and blog posts as well as images of homes and properties you are currently marketing. This is where we capture and keep your readers’ attention and convert leads to customers through nurturing.

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Mobile Friendly

We keep mobile in mind. You’re on your phone daily checking email. You may even check it more often on your phone than a desktop. Chances are that your clients are the same, so we make their lives easier by sending emails optimized for smaller screens. Larger fonts and buttons will make your email more attractive on mobile devices like phones or tablets. It’ll also keep the interest of your customers longer than an email that may be difficult to read upon first glance.

Email Marketing Strategy for Real Estate

Strategy Development

The first step in your real estate email marketing campaign is to develop a strategy for your agency that will achieve your goals. We define the “who, what, when, and how” of your campaign by researching your audience and competitors to determine how best to reach your target market. Then craft a content plan to determine what message your agency wants to tell customers in your emails and how we plan to add value through your real estate email blast. The last part of the strategy step involves creating a calendar of how often to send emails and speed up the timeline of customers in your marketing funnel.

Drafting

Once your email strategy is finalized, we’ll begin working on your email content and format. Our goal is to create email messages that your subscribers want to open and further engage with. We’ll develop appropriate content, make it easy to read, and design it so that it’s appealing to look through. Everything from subject line, to call to action, to email body, to follow-up emails, and more will be taken care of by our content writers.

Delivery

The idea of sending out your emails may seem simple enough, but there are several ways we can optimize your delivery methods so that it makes things easier for both you and your clients. First, we pay attention to the email calendar we developed with you. We’ll send everything out at its designated time, so your subscribers get a series of emails, at consistent intervals and with a variety of content. We’ll also work with email marketing software to set up an automation system. Things like welcome emails, autoresponders, signup forms, and more can all be automated so that you don’t have to spend additional time on the campaign. We’ll also help you develop a segmentation system, so that certain subgroups of your email list can get messages that are more personalized towards their interests.

Monitoring

Our team will perform daily monitoring of your email campaign to make sure everything is running smoothly. We’ll observe your metrics and engagement levels, and then report to you on your progress. The information we collect will help us view your open rates and see what your prospective and past clients engage with the most.

Optimization

A truly great real estate business keeps up with consumer trends, and your email marketing campaign should be no different. After we evaluate your email metrics, we’ll make adjustments to your campaign as needed. We’ll continually follow realty trends and update your content to represent shifting interest. Our goal is to make sure that both you and your potential clients are getting the most out of your real estate newsletters and other email content.

WHY CHOOSE LYFE MARKETING FOR REAL ESTATE EMAIL MARKETING

Full Service

Full Service

As a digital marketing company that does it all, we know best how your real estate email blasts interact with your other channels of marketing. While a visually pleasing email template full of informative content is great, it’s still not enough if you want to stand out as an industry leader. Your real estate email blast also needs to promote your social media efforts and vice versa. Your website design needs to capture subscribers that will receive your real estate email blast. We can incorporate all of this for you into your digital marketing portfolio.

Industry Experience

Industry Experience

Work with a company that knows real estate, has been in your industry, and can help you grow into the leading agency you are meant to be. Our extensive real estate industry experience makes us the best choice when selecting a digital marketing firm to promote your agency through a consistent and compelling real estate email blast that skyrockets you to success.

Specialists

Specialists

We guarantee that you will receive the same exceptional customer service your clients receive from you and your agents. When you work with us, you have a dedicated specialist devoted to building up your real estate email marketing strategy and writing your real estate email blast. We believe in providing the best quality of services possible to the businesses we work with. We have the same growth goals in mind, and we can’t wait to be the ones that help you reach yours.

real estate email example

Does Email Marketing Actually Work?

The answer to this question is yes. However, it is worth noting that email marketing is only effective when you have a marketing channel that is driving traffic/leads, already.

But if you’re not at that point yet, there’s no need to worry. Our team at LYFE Marketing can help you develop your lead generation efforts and carry out the front end of your marketing funnel.

But if you’re past that step and now your goal is to drive more conversions from prospects, then email marketing is for you.

We help real estate companies set up email campaigns that helps potential buyers move further down the funnel (or closer to the deal). The type of emails we create will highlight the opportunities available, what makes you different, and education on the overall process. We’ll also set up an automation process so that you can maintain contact with your subscribers without having to spend any additional time.

Take The Next Step

Email newsletters are the best way to reach potential home buyers. Your subscribers are already interested in the services you provide, and email is a platform they’re already checking frequently. The best email campaigns are the ones that use these facts to their advantage.

With our email services, you can take your real estate marketing to the next level and make this a reality. As your campaign progresses, you’ll see more follow up (and follow through) from your new leads.

So what are you waiting for? Get in contact with us today and we can help you see more conversions and greater success with your real estate email campaign.

real estate email marketing

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