How Much Does
Social Media
Advertising Cost?
Social Media Advertising Costs & Pricing
for Small Businesses
How Much Does Social Media Advertising Cost?
Social Media Advertising Costs & Pricing for Small Businesses

How Much Does Social Media Advertising Cost in 2026?
Social media advertising costs anywhere between $650-$2500 a month or more depending on the goals, needs and budget of the business. LYFE Marketing’s social media advertising pricing is built to drive results at the lowest cost for small business owners.


What Is Social Advertising?
Social advertising refers to the use of paid ads on social media platforms to promote products, services, or ideas to a targeted audience. It allows businesses to reach specific demographics based on factors like age, location, interests, and online behavior.
How Social Advertising Works
What Determines Social Media Advertising Costs?
Social media advertising costs depend on the following key factors:

Ad Platform
Each platform offers a different social media marketing pricing structure. So, your advertising cost depends on the social media platform you choose. For example, Facebook has a lower cost per click (CPC) than other social media platforms.

Target Audience
The more specific your target audience the higher will be the advertising cost. When you narrow the audience by location, demographics, interests, or behavior costs increase due to higher competition.

Ad Format
Your social media advertising cost also varies with the ad format. Video ads and carousel ads cost more than image or text ads because of their higher engagement potential.

Campaign Objectives
The goal of your campaign affects social media marketing pricing. Conversion-focused social advertising campaigns usually cost more since they aim to drive specific actions.

Ad Quality and Relevance
High-quality relevant ads have lower social advertising costs. Social media platforms like Facebook offer the best ad placements and reduced bid requirements for high-quality, relevant ads.

Competition
Highly competitive industries, such as e-commerce or technology, typically have higher costs due to more advertisers targeting the same audience. Social advertising costs increase during peak seasons like holidays due to increased competition.
Our Social Media Advertising Plans & Pricing
The cost of social media advertising services depends on how many ads you want to run and on how many platforms. Check out our social media advertising packages and pricing below and schedule a call to get a free, custom quote and proposal today.
- IMAGE ADS$500/ monthly
Image Ads-
Custom Graphics and Branded Images
-
Advanced ad targeting
-
Advertising creation
-
Bid Management & Optimization
- VIDEO ADSFeatured$800/ monthly
Video Ads-
2 Vertical Videos, 1 Actor per Quarter
-
Advanced ad targeting
-
Advertising creation
-
Bid Management & Optimization
- IMAGE + VIDEO ADS$1400/ monthly
Video + Image Ads-
2 Vertical Videos, 1 Actor per Quarter
-
Custom Graphics and Branded Image Ads
-
Advertising creation
-
Bid Management & Optimization
Social Media Advertising Costs Calculator
# of Platforms To Advertise On
Choose between Facebook and
Instagram, LinkedIn, Twitter, or Pinterest.
Ask us about MORE features like Reels, custom graphics and additional networks. Contact our team today
What’s Included in the Cost of Social Media Advertising Services?
LYFE Marketing offers a variety of options for social advertising from a starter plan with a monthly social ad spend budget of $500 to $1,000 to a custom plan with an unlimited monthly social ad spend budget. Our marketing services are here to provide you with expert help and save you time while doing so.
Check out some of our popular plans below:
- IMAGE ADS$Free
- Image Ads
- Monthly Social Ad Spend with Networks: $500 to $1,000
- Account Setup Fee: $300 (Call us to waive)
- Platforms Included: Facebook & Instagram
- Additional Social Networks: (Twitter, LinkedIn, etc.): $100/mo per network
- Advance Ad Placements within Network
- Initial Campaign Strategy
- Ad Creation & Development
- Mon-Fri Ad Monitoring
- Conversion Tracking Installation
- Dedicated Account Rep
- Geotargeting & Location Exclusions
- Results Analysis/Reporting
- Social Media Retargeting
- Image Ads
- Custom rule based
bidding - Hourly consultations per month
- VIDEO ADSMost Popular$Free
- Vertical Video Ads
- Monthly Social Ad Spend with Networks:
$1000+ - Account Setup Fee: $300 (Call us to waive)
- Platform Options: Facebook, Instagram and Tiktok
- Additional Social Networks: (Twitter, LinkedIn, etc.): $100/mo per network
- Advance Ad Placements within Network
- Initial Campaign Strategy
- Ad Creation & Development
- Mon-Fri Ad Monitoring
- Conversion Tracking Installation
- Dedicated Account Rep
- Geotargeting & Location Exclusions
- Results Analysis/Reporting
- Social Media Retargeting
- Video Ads (Provide Video or Purchase a LYFE Video Plan)
- Custom rule based bidding
- Hourly consultations per month
- IMAGE + VIDEO ADS$Free
- Vertical Video + Image Ads
- Monthly Social Ad Spend with Networks:
$1000+ - Account Setup Fee: $300 (Call us to waive)
- Platform Options: Facebook, Instagram and Tiktok
- Additional Social Networks: (Twitter, LinkedIn, etc.): $100/mo per network
- Advance Ad Placements within Network
- Initial Campaign Strategy
- Ad Creation & Development
- Mon-Fri Ad Monitoring
- Conversion Tracking Installation
- Dedicated Account Rep
- Geotargeting & Location Exclusions
- Results Analysis/Reporting
- Social Media Retargeting
- Video Ads (Provide Video or Purchase a LYFE Video Plan)
- Custom rule based bidding
- Hourly consultations per month
- CUSTOM$Free
- Vertical Video + Image Ads
- Monthly Social Ad Spend with Networks:
Unlimited - Account Setup Fee: $300 (Call us to waive)
- Platform Options: Facebook, Instagram and Tiktok
- Additional Social Networks: (Twitter, LinkedIn, etc.): $100/mo per network
- Advance Ad Placements within Network
- Initial Campaign Strategy
- Ad Creation & Development
- Mon-Fri Ad Monitoring
- Conversion Tracking Installation
- Dedicated Account Rep
- Geotargeting & Location Exclusions
- Results Analysis/Reporting
- Social Media Retargeting
- Video Ads (Provide Video or Purchase a LYFE Video Plan)
- Custom rule based bidding
- Hourly consultations per month
Why LYFE Marketing’s Social Media Advertising Pricing is The Best for Small Businesses

Pricing Made With The Small Business Owner In Mind
- LYFE Marketing was founded by 3 small business owners. We understand the small business budget firsthand and therefore we set our prices fairly.
Get A Lot Back For Every Dollar You Spend
- We pack a lot of value into our social media advertising services so that you’re getting the most bang for your buck.
Low Risk Contracts
- After an initial 3 month period, your contract moves to a month-to-month basis. We do this because it often takes 3 months to start to seeing real results if you’ve never run social media ads before.
Social Media Advertising Costs by Platform: Which Ad Platform Makes The Most Sense for Your Business?

Facebook Advertising Services
WHY OUR WHY OUR FACEBOOK ADVERTISING SERVICES ARE THE BEST VALUE ARE THE BEST VALUE
- Target your exact audience by the masses with Facebook’s cheap CPM and our high-converting social media ads
- Convert warm traffic into customers with Facebook’s advanced ad platform and our strategic retargeting funnels
Facebook is one of the largest and most cost-effective platforms business owners can advertise on. Our team helps you pinpoint your exact audience on Facebook and convert them at the lowest cost possible with strategically placed ads, thought-out ad funnels and Facebook’s advanced social advertising tools.
Instagram Advertising Services
WHY OUR INSTAGRAM ADVERTISING SERVICES ARE THE BEST VALUE
- Drive results at a low cost per result with custom Instagram Reels ads made just for your audience
- Maximize your reach for the lowest cost with our team’s full-funnel strategy that leverages Facebook and Instagram ads together
Because Instagram ads are managed from the same place Facebook ads are, our team is able to leverage the same advanced tools on a second platform, giving you the most bang for your buck. Instagram is a more visual platform than Facebook, however, so our team will create beautiful, short video ads made for Instagram that attract and convert the right audience.
TikTok Advertising Services
WHY OUR TIKTOK ADVERTISING SERVICES ARE THE BEST VALUE
- Target a Gen Z, Millennials and Gen X audience for a lower cost with TikTok ads made just for them
- Educational and inspiring TikTok ads made by our team to convert users at an affordable rate
TikTok is notoriously used by younger audiences, so if that’s the demographic you’re going after, our team can help you reach and convert them at a low cost! We’ll create informative yet entertaining TikTok ads that speak to your audience’s pain points and/or goals and solve them with your product or service.
X (Twitter) Advertising Services
WHY OUR X (TWITTER) ADVERTISING SERVICES ARE THE BEST VALUE
- Generate website traffic at a low cost per click with our social media ads made uniquely for your audience
- Establish brand authority over niche topics at a low cost with strategically placed ads
X (formerly known as Twitter) is a good ad platform to take advantage of if you already have a large existing following on there. Our team will help maximize this following to then retarget them and send to your website at the lowest cost in the industry.
LinkedIn Advertising Services
WHY OUR LINKEDIN ADVERTISING SERVICES ARE THE BEST VALUE
- Target job roles and convert them at the lowest cost with our LinkedIn marketing strategy
- Establish brand authority over niche topics at a low cost with strategically placed ads
Being a B2B company ourselves, we know exactly what it takes to create social media ads that attract high-quality leads and convert them into clients. The job-oriented nature of LinkedIn makes it the perfect social media platform for businesses whose target audience consists of specific job titles. Our team will help you identify those people and convert them into leads and clients for the lowest cost possible.
Pinterest Advertising Services
WHY OUR PINTEREST ADVERTISING SERVICES ARE THE BEST VALUE
- Drive ecommerce website sales at the lowest cost possible with aesthetic, custom-made product ads
- Increase ROI by retargeting website visitors with strategic dynamic product ads set up by our team
Pinterest is where people go to search for inspiration and things that they want, making it a great ad platform for ecommerce businesses. Our team has over a decade of experience crafting ecommerce marketing funnel. We will leverage the duality of Pinterest works as both a social media platform and a search engine to find the right buyers and convert them into customers for your businesses at the lowest cost.
Our Social Media Advertising Services Drive Sales At The Lowest Cost for Small Businesses Every Day & Here’s Why…
Unlike other agencies, we don’t generate sales at any cost. We generate sales at a profitable cost. Our successful social media campaigns are not just sales-focused, but ROI-focused. Small businesses choose us because they turn a profit by doing so.
Our ability to create social media ads that drive results at a low cost comes from our experience. Over the past decade, we have managed 1,366 ad accounts, and in that time, we have dealt with every situation there is in social media advertising, from challenging target markets to technical difficulties with the ad platform. Our staff has the practical knowledge and hands-on experience needed to increase sales and generate leads for any small business.
Over the last decade we have tested thousands of different ads and audiences for the 4K+ businesses we’ve helped grow. You learn a thing or two about social media advertising when you do it as much as we have, one being how to drive results for businesses of any industry and how to drive them at a low cost.
How We Drove $253,038.23 In Sales for This Ecommerce Client
Ellura is a supplement for women that helps them avoid painful UTIs. They reached out to us to scale their number of purchases and their conversion value.
We A/B tested a number of different cold audiences and ran retargeting campaigns alongside them to ensure we drove the most results at the lowest cost.
Our ads generated 5,006 purchases resulting in over a quarter million dollars in revenue.

What You Get With Our Social Media Advertising Services
1
An Experienced Account Manager
As soon as you are ready to begin your campaign, you will be assigned a dedicated Account Manager that ensures the success of your social media ads. Your Account Manager will work with you to identify your goals and expectations and create a strategy to make them a reality.
2
Creation of Social Media Ads That Convert
We take time and consideration to create the best content strategy for your social media accounts. You can expect social media ads that either inform, engage or inspire your audience. This mix of content will allow your brand to reach anyone in your target demographic and have them truly understand what you have to offer and how they benefit. Our clients are encouraged to share all pictures and videos that they have with us so that we may put them to best use for the growth of their campaign. If you do not have a ton of media to share with us, no problem. We’ll have also researched your industry, target market and competitors enough to provide relevant ads for your audience that convert them into customers.
3
Social Media Follower Growth
Awareness of your business is necessary for the growth of your business. While brand awareness and followers are mainly generated from our social media management services, you may see followers and engagement as a byproduct of social media ads as well. There are two ways to grow an audience: paid advertising and organic growth. We use all methods available to ensure your brand is noticed by the right people.
4
Results-Driven Social Media Advertising
Social media advertising includes the creation, monitoring and optimizing of your social media advertising campaigns. These ads target potential buyers to drive them to your website to convert into sales and leads. Social media advertising is the cheapest form of advertising. It is our mission to help you reach as many people for the lowest cost possible.
5
Ad Monitoring & Optimization
We don’t set up your ads one time and leave them that way. We are constantly measuring the performance of your social media ads to see how we can improve. Which social media ads drove the results we’re looking for and which didn’t? We study the data so we can drive maximum results for your business.
6
Monthly Reports & Calls
Your growth is a priority here at LYFE Marketing. To be sure that you remain happy, you will have scheduled calls with your Account Manager on a monthly basis to discuss the current results and direction of your social media campaigns. This helps us build meaningful, fruitful relationships with our clients. We don’t look at ourselves as your digital marketing company, we are your strategic partner in growth.
How We Drove 93 Leads In 30 Days for This Training Facility
F45 Training provides circuit and HIIT workouts with high-grade equipment and friendly, supportive staff.
F45 Training sought the help of LYFE Marketing because they wanted to increase their memberships.
We ran a lead generation ad campaign on Facebook and generated 93 leads in the first 30 days at $16.13 per lead!

Why Businesses Choose Our Social Media Advertising Agency Over Others
| LYFE Marketing | Other Agencies | In-House Team | |
|---|---|---|---|
| 3,000,000+ Leads and $272,267,490.90+ in Sales Driven for Small Businesses | |||
| ROI-Focused Ad Campaigns | |||
| Easy-To-Understand, Low-Risk Contracts |
Social Media Advertising Costs FAQs
How much does it cost to advertise on social media?
It costs between $650-$2500 a month or more to advertise on social media.
How much should I spend on social media advertising?
You should spend between $650-$2500 a month or more on social advertising. This cost depends on how many ads you want to run, how many platforms you want to run them on and how much of your audience you want to reach.
How do you calculate social media advertising costs?
Allocate 10-15% of your total revenue towards social media advertising costs.
How much does an Instagram ad cost?
On average, an Instagram ad costs $0.40-$0.70 per click.
How much are Facebook ads per 1000 views?
It costs $8.77 on Facebook ads per 1000 views in 2026.
How much does a custom social media advertising cost?
A custom social media advertising strategy costs around $2500 a month or more.
How much does a social media advertising company charge?
A social media advertising company charges anywhere between $650-$2500 a month and above.
How much should you spend on social media advertising?
Small businesses on average spend between $750-$2500 a month and more on social media advertising. This is the result of needing an additional ad budget to fuel ads on platforms such as Facebook Ads Manager.
Are social media ads worth the cost?
Yes, paid social media ads bring targeted visitors to your website, build brand recognition, improve leads, and increase sales.
Are paid social media ads worth it?
Yes, paid social media ads bring in targeted visitors to your website, build brand recognition, improve leads, and increase sales.
How much do social media advertisements cost?
Social media advertising costs anywhere between $650-$2500 a month or more.
How much does Instagram charge per 1,000 impressions?
Instagram charges around $0.00 to $4.00 per 1,000 impressions. The cost varies depending on your target audience and industry.
How can I start social media marketing?
You can start social media marketing by following these steps: define your goals, evaluate your assets, understand your target market, publish eye-catching content, implement your digital marketing strategy, and continue learning.






