Video Marketing Services

Use Videos To Drive More Traffic To Your Website

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IMPROVE YOUR CONVERSION RATE AND GET MORE SALES THROUGH

VIDEO MARKETING SERVICES

Video Marketing Services

Did you know that 6 out of 10 people prefer watching videos on the internet over watching television? That’s just one of the signs that the internet is taking over from traditional media. Another interesting statistic to take note of is that mobile video consumption goes up by 100% each year. With those numbers, you really should consider video marketing as a part of your marketing efforts to grow your business.

Videos do more than just attract viewers. Video marketing has the potential of increasing your profits too! Simply adding a video to your landing page can increase your conversion by as much as 80%.

When you think about it, the effectiveness of videos for marketing is not that surprising at all. Most of the information that gets transmitted to the brain are visual. It is mostly through the sense of sight that we learn about the world and our surroundings. Videos can take a standard advertisement or landing page and increase both your brand awareness and conversion rate.

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Why Video Marketing?

As they say, content is king on the internet these days. Among the different types of content that are available, video is the best there is. 

People are so much more interested in video, compared to other forms of content. In fact, by 2022, it is predicted that online video will make up 82% of consumer traffic on the internet. That would be 15 times greater than what it was in 2017.

Video content is bound to grow in popularity and by starting to use it now, you are jumping ahead of your competition. Don’t get left behind! Start using the best video marketing services that you can find with LYFE Marketing.

Why Video Marketing?

As they say, content is king on the internet these days. Among the different types of content that are available, video is the best there is. 

People are so much more interested in video, compared to other forms of content. In fact, by 2022, it is predicted that online video will make up 82% of consumer traffic on the internet. That would be 15 times greater than what it was in 2017.

Video content is bound to grow in popularity and by starting to use it now, you are jumping ahead of your competition. Don’t get left behind! Start using the best video marketing services that you can find with LYFE Marketing.

Video Marketing And Building Trust

Videos can also help when it comes to building trust. 

Trust is the foundation of all purchases and sales, so it follows that trust should be at the heart of your content. Instead of creating videos solely with the intent to push sales, your videos should work to create brand-consumer trust. One way to do that is to produce content that is informative and useful to your audience.

Videos are very effective when it comes to accessing the emotions of your audience. Once you have made an emotional connection, you can start to build that brand-consumer relationship.

Some potential buyers might be hesitant to make a purchase because of lack of information about a service or a product. A short and simple explanatory video can help build the trust of that potential customer. That’s the reason why 57% of consumers claim that they were able to gain confidence from online videos to make purchases.

Digital Marketing Expert

Remember That Google Loves Videos

Another major benefit of using videos for your marketing is how videos increase the time spent by visitors on your site. The more time spent on your site by your visitors signals to search engines like Google that your site is really trustworthy.

Based on research, you are more than 50 times likelier to appear on Google search if you use videos than if you do not use videos. Because YouTube is owned by Google, videos on that platform can really play an important role in appearing relevant search results.

Appealing To Mobile Users

Mobile internet is becoming increasingly common now. Mobile users are supposed to be increasing at an astonishing rate of 100% every year. Because of the improvement of mobile technology, people prefer to watch videos now using their mobile devices. Make the most of your video marketing by ensuring that your videos are mobile-friendly, meaning they load easily and the dimensions fit on devices like smartphones.

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Explain Everything Through Video

Are you trying to launch a new product? Maybe you are launching a new service.How do you tell your audience and your potential clients about your new offering? You can write a lengthy article about it. You can also create an infographic with pictures made to guide our audience.

But if you want something more effective, then why not use videos?

Around 98% of users claim that they have viewed an explainer video in order to learn more about a business or a company. 45% of all businesses that utilize video marketing say that they have explainer videos on their homepage, and more than 80% of them say that the video is effective.

Explain Everything through Video

Are you trying to launch a new product? Maybe you are launching a new service.How do you tell your audience and your potential clients about your new offering? You can write a lengthy article about it. You can also create an infographic with pictures made to guide our audience.

But if you want something more effective, then why not use videos?

Around 98% of users claim that they have viewed an explainer video in order to learn more about a business or a company. 45% of all businesses that utilize video marketing say that they have explainer videos on their homepage, and more than 80% of them say that the video is effective.

When you want to explain something complicated, an animation video might just be the right thing to use.

Our experts have the experience and know-how to craft different kinds of videos based on the needs of our clients. We use the experience that we have gained in producing videos for our own campaigns and for our clients to make sure that our outputs are effective.

So, why video marketing? 

Statistics and our personal experience with it as a digital marketing agency have shown the impact videos can have on sales. With our help, you can use videos to hit your business goals.

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Our Agency Video Marketing Services

Video Marketing Strategy

Video Marketing Strategy

As with any marketing campaign, the first step is to solidify a strategy. This is very important because the strategy will define your actions and outcome. We will work with you to craft a unique strategy that is custom to your business. We will conduct research to determine your buyer’s persona. By knowing your buyer’s persona, we can produce the right video content and features that appeal to your target audience. We will send you our ideas before finalizing the strategy. We want to involve you at every step of the process.

Content Development

Content Development

Once we have formulated the strategy, we’ll start working on the creatives. We aim to develop video content that is unique to your business while also effective in accomplishing your goals. We also want the video to speak to your audience and captivate them. You have probably seen a video that has captured your attention and imagination. We want that same effect on all of the videos that we produce.

The Distribution

The Distribution

Once the content has been created, we will determine how and where to distribute it. No matter how good or how unique your video is, if it is not distributed through the right platforms, it will not serve its purpose. Because of our experience, we know which platforms typically service certain industries best. We will make sure that your video reaches the audience that you are targeting. Videos can generate a great deal of engagement. Just think of what a really popular video can do for your brand exposure and ultimately sales.

Video Marketing Reporting

Video Marketing Reporting

Now, how will you know if the video marketing we’re conducting is working or not? We will provide you with updates and reports. We will show you how each of the videos that we created for you has performed in the form of weekly check-ins and monthly reports.

Why Choose LYFE Marketing For Your Video Marketing Needs?

We Provide Any Digital Marketing Service You Require

While we offer video marketing services and we are experienced in that field, we are not limited to that. LYFE Marketing is a full-service digital marketing agency. We can handle your SEO, social media, content marketing and more. We’re able to give a bird’s eye view of your marketing campaign because we’re experienced in handling all moving parts of digital marketing.

Contracts With No Risks

We offer contracts with little to no risks. There is nothing hidden when it comes to the services we offer. What you sign up for is what you get. If you’re not satisfied, then you can discontinue the service based on the terms that we agree on. We provide services that are backed by our past performance, so you know the exact level of service and experience that you are getting from us.

Get the Most Out of Your Budget

With LYFE Marketing, you will get the most out of your marketing budget. We have been in the business for years and we have a proven process that has helped clients time and time again. We will create videos that are well-suited for your audience and distribute them through the right platforms.

We Provide Any Digital Marketing Service You Require

While we offer video marketing services and we are experienced in that field, we are not limited to that. LYFE Marketing is a full-service digital marketing agency. We can handle your SEO, social media, content marketing and more. We’re able to give a bird’s eye view of your marketing campaign because we’re experienced in handling all moving parts of digital marketing.

Contracts With No Risks

We offer contracts with little to no risks. There is nothing hidden when it comes to the services we offer. What you sign up for is what you get. If you’re not satisfied, then you can discontinue the service based on the terms that we agree on. We provide services that are backed by our past performance, so you know the exact level of service and experience that you are getting from us.

Get The Most Out Of Your Budget

With LYFE Marketing, you will get the most out of your marketing budget. We have been in the business for years and we have a proven process that has helped clients time and time again. We will create videos that are well-suited for your audience and distribute them through the right platforms.

FREQUENTLY ASKED QUESTIONS REGARDING VIDEO MARKETING

RESULTS

What results should I expect from your service?

We aim to share the videos on as many platforms as possible. You should see an increase in the engagement numbers of you social media account after we publish our videos. 

Because video is becoming the content of choice now for marketers, it is very important for your business to be ahead of the curve. Your competitors are sure to be using video marketing or have plans for doing so. So, depending on which platforms we serve your video and in what arena we’re trying to beat out your competition, the results you can expect may vary anywhere from social media engagement to sales.

How many videos should be created for the campaign?

There is no single answer to this and it would depend on the kind of business that you have. For some, one video per week is optimal. To determine this, we would have to speak with you, study your business and determine your needs.

How long are the videos that you will be creating?

This too would be determined by the kind of business that you have and what your goals are. While some videos can be short and fun, the ones that are more informational need to be longer. So, this would all depend on your aims as a business.

Explainer videos and tutorial videos may have to be longer. Promotional videos that are more like commercials can be short and fun.

WORKING TOGETHER

Will there be a specific individual who will work on my account?

Yes, we will be assigning a specific video marketing specialist to work on your account. We will introduce you to your assigned account manager after the initial sales call and after you have completed the proposal form. That account manager will be your main contact person but you can rest assured that our video marketing team will be working behind the scenes to ensure that your video marketing campaign is a success.

How will you know the specifics about my business?

You will complete a form where you will provide us with details regarding your business. During the onboarding call, we will also be asking you questions regarding your business and what you want to achieve with your video marketing. The specialist assigned to you will ask questions to clarify anything we may need to know for your campaign.

How will you come up with videos that are suited for my business?

By doing extensive research about your business. We have a process in place by which we make sure that we learn as much as we can about our clients and their customers first before we do a first draft.

We have a lot of experience when it comes to crafting videos for marketing. Our marketing expertise paired with knowledge of your industry and target market make for an effective video marketing campaign.

Do I have to provide you with anything?

During the creation of your video, we may have to ask you for resources that we can use in the production. For the most part, we will handle everything in creating the video, but some resources are better to be sourced directly from you.

How long does a typical contract with you last?

Our initial contract lasts for 3 months. After that, the agreements will be on a month-to-month basis. After the initial 3 months, you can cancel by giving a 30-day notice.

Is there a setup fee?

Yes, there is a setup fee which will be used to get you started with us. We’ll help get you set up on any accounts or platforms that are needed as well as our analytic systems.

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