Beauty Marketing Services
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Beauty Marketing Services
Get More Appointments
Groom More Clients With
Beauty Marketing Services
How can I attract more beauty clients? You can attract more beauty clients through social media, Google ads and email newsletters. All of our digital marketing services adopt a customer centric strategy in an effort to help you drive more sales and advance your beauty brand. Whether your business has one location or many locations, our core value is to help salons and stores in skincare, hair, and beauty marketing services expand in the digital community.
Social Media Growth
We offer full-service social media management services, including reputation management. Our agency will help you engage more clients using a strong presence on social media through informative content creation, daily engagement, and follower interaction. We also promote discounts, client services, appointment bookings, and more while gaining customer leads and new clients with our social media digital advertising services for salons, beauty, and skincare.
Pay-per-click search ads promote the services you offer clients, the products you carry, and the highlights of your brand. These ads are laser targeted and only target users searching for the services you offer or products you sell. With the same highly targeted audience, we also retarget users who have visited your website with display ads that visually represent your brand’s products and message. Understand that a more qualified audience means more conversions for your brand.
This is a highly popular service with our beauty clients because you can easily keep your consumers informed. Utilize email marketing by using a personalized focus to stay in touch with them about new products, open appointments, and current trends in the beauty marketing industry. Create a mailing list so that you can connect with current and future customers through weekly or monthly email newsletters about the products and services you offer. Use newsletters to further results seen from all other marketing efforts.
Short Video Management
There’s no denying that the beauty and skincare industry is one of the industries that has a major influence on social media. A lot of people turn to social media platforms to watch beauty and skincare tips from influencers and personal users alike. As a beauty and skincare company, take advantage of videos to convert these casual viewers into buying customers of your brand. Inform your audience about what your product has to offer, how it will benefit them, and why they should buy it. Create product spotlight videos and show the product in action, or a before and after video of someone using the product. All of these videos will help entice users to go ahead and give your products a try!
The Rise Of Beauty Marketing Services
Consumers are purchasing clothing and other products online, but are they buying skincare, hair, and beauty products since they can’t test them first? Of course, they are! And often, too!
The latest craze in beauty marketing is all the amazing abilities digital marketing gives you. You can instantly share and promote new products through video marketing, tutorials, before/after photos, and more to further show clients and customers the capabilities of your products and staff.
If you aren’t utilizing beauty marketing to advertise your newest skincare products or the latest styling options available at your salon, then you’re missing out on a huge opportunity! And lots of revenue.
Contact our team today, and we will help you create the digital beauty marketing portfolio you need to boost your business success! Feel free to keep reading about how digital marketing can make an impact on your business.
Benefits Of Having A Beauty Marketing Strategy
The benefits of beauty marketing and skincare marketing include increased appointments and sales, boosted brand awareness and more referrals. These benefits are virtually endless in the digital world, but we will highlight the greatest benefits to you and your business.
Fill your client books and restock your shelves more often when you advertise your products and services online with our digital marketing expertise.
Build awareness to your brand name and reach more people through digital marketing. You’ll drive more traffic to your website, social media channels, digital channels, and through your doors when you utilize the opportunities offered to you through beauty marketing. Due to recent trends in the industry set by either beauty influencers or mainstream social media, people are 247% more likely to be influenced by blogs or social sites. Make your brand known and capture the right audience’s attention.
Your business relies on referrals as a large part of your marketing. Digital marketing will skyrocket your referrals. Most people place the same level of trust and credibility in an online product review as they do a personal referral from a friend. Get reviews and referrals to thousands through digital marketing.
How We Grew A Client’s Audience By 3,000
Followers And Increased Engagement By Over 600%
Even if you’re in a niche market, this kind of growth is possible. You just have to know and analyze your audience in order to present them with ads and content that they actually want to see. That is exactly what we did with a client who sells women’s hair products. After identifying exactly what their customers responded to best, we were able to increase their followers by over 3,000 and saw an immense increase in customer engagement. Social engagement online is essentially word of mouth in the digital world. This is key to increasing sales! Contact us today to improve your engagement.
What Makes Our Beauty Marketing Services Unique
We Know Niche Marketing
Come out on top of the marketing game when you work with us. You’re operating in a niche industry that requires an attention to detail. We create a custom marketing strategy for your brand, not a blanket method like other companies. We’re talking about professional highlights, not some overall box color. We’ve had dozens of beauty clients see tremendous success after they started working with our experts. We’ll help you determine the best digital marketing path for your salon or brand and work with you to surpass your marketing goals.
We’re Industry Experts
You wouldn’t trust a new artist to do a balayage treatment on your hair if they had never worked with color before, so don’t trust your business with a firm who has never had a client in the beauty industry. We have, so we know what your clients and consumers expect from their beauty and skincare lines and we deliver on those expectations driving positive customer reviews.
It’s About You
Not every salon is the same and they aren’t all seeking the same clients or selling the same products. Some are full-service salons that offer spa treatments and some are simple. Every brand will need a different beauty marketing strategy, which is why we develop a customized digital marketing strategy specific to your business’s needs.
Proven Marketing Strategies For The Beauty Industry
Here at LYFE Marketing, we genuinely care about your success – which is why we factor these strategies into your digital marketing campaign.
When people look for a new skincare line or hairdresser, they want one they can trust. We make our marketing efforts personal to build that trust.
Knowledge is Power
Providing your customers with as many beauty tips and hair hacks as possible is key to keeping them as customers for life.
The content and information available on the internet changes every second! A platform that looks outdated or like it hasn’t been touched in years is the fastest thing to drive away a potential customer. We make sure that the digital marketing platforms we manage for you are always current and up-to-date.
How We Helped A Luxury Skincare Brand Generate Over $30,000 in Revenue
And Increased Return On Investment By Over 1,400%
It doesn’t matter even if you have high-end products, you can still take advantage of digital marketing for product development! Just take a look at this luxury skincare brand that offers products that can be used for the face, lips, neck, eyes, and skin. They came to our agency asking for help with their Google Ads. So, our Google ad team checked their campaigns, optimized them, and made further suggestions. We also created new ad campaigns with enticing copies and CTAs to better persuade consumers to purchase their products. In the end, we achieved a whopping 425 conversions with a 1,434.69% ROI! This translates to over $30,000 in revenue. Do you want the same branding results? Get in touch with us today!
How Do Our Beauty Marketing Services Work?
The first step in creating any digital marketing plan is knowing your industry and your competitors. Before any content development, we thoroughly analyze your competitors and set up a custom beauty marketing strategy for your brand.
Your dedicated specialist will consistently create captivating valuable content that keeps website visitors and social media followers coming back to your product page for more.
Experience more leads and more customers through appealing social media marketing advertisements that attract people most likely to purchase from your beauty company.
Increase engagement that is supported through daily account monitoring on all digital mediums.
After all marketing efforts have been executed, we evaluate results and optimize them for better performance. We strive to achieve your business goals across all campaigns on a consistent basis.
Take the Next Step in Strengthening Your Brand With Our
Beauty Marketing Services
Consumers and your customers want convenience when it comes to their beauty regimen.
They want to be able to place orders online, view tutorials, see new product launches, book appointments, and share fun content with their peers. They want all of this with a simple click of a button or tap of a finger.
Luckily our beauty marketing services can help you provide all of this to your fans and more.
Get in touch with us today to get your custom proposal!