The first step in reaping the benefits of spa marketing is to choose the right agency to work with. So here are some spa marketing ideas that we utilize often with our spa clients. These ideas will help generate more interest for your spa and encourage new customers to flock to you.

Offering spa bookings on your website will make it easier for your customers to make an appointment at your spa. It will free you from actually having to take calls and emails from customers who are looking to book appointments. As you know, managing these can often be complicated or take too much of your time.

A cloud-based calendar will take care of things for you so you do not need to worry about any missed appointments or scheduling conflicts. Plus, most of your potential customers prefer to schedule appointments via an online scheduler as opposed to calling in to make an appointment anyway. Once its setup, drive traffic to your scheduling page and track how many bookings (aka conversions) you’re receiving directly from your marketing efforts!

If you really want to grab people’s attention, you can show videos of your spa in action. As a matter of fact, more than 70% of users say that the videos are better to consume than typical images or text content. Yes, videos almost always outperform images on any social media platforms and elsewhere.

A video of your services will show people how they will be treated and pampered in your spa. Give them a glimpse of what to expect from your service. Or you can also use explainer videos when featuring massage techniques. Whatever the topic is, videos are proven to increase conversions up to 40%! When videos like this are marketed correctly, they can make a huge difference in your bottom line.

In today’s era wherein one can easily share their experiences with any business online, you want to make sure your brand is fostering positive reviews. People often turn to online reviews when making a purchasing decision. People who had a positive experience with your spa will market it better than anyone. And those who read about their experience are likely to be your next customers too.

Don’t let potential customers slip away! Create a good follow-up system to help you increase appointments. Plus, you can decrease the no-show appointments by sending your customers a few email reminders. A personalized, timely email or text campaign using automation tools can do the trick. Or you can also retarget potential customers who have shown interest but not quite booked yet via social media ads and PPC ads.

Everyone loves it when they are offered something free, right? Or if you cannot manage to make free offers, discounted ones will do. In marketing, we call a freebie or coupon a lead magnet. Lead magnets are great for building an email list and increasing conversions.

For instance, you can offer a freebie to your customers in exchange for a post on social media about their experience with your services and tagging you in it. This is a great way to promote your brand since people are more likely to trust other customer’s own experience with your business.