Salon Marketing
Make Your Styling Services Stand Out With Salon Marketing

Social Media Marketing
We have experience working with all major social media platforms, and we know how to tailor content and advertisements specifically for each. No matter which platform your customers spend most of their time, we are ready to create targeted content for your local business. Since most internet users also use social media, it would benefit your beauty salon greatly to grow your social media branding through great content, visuals and even your branded hashtags. We can handle your social media management (Facebook page, and etc.) and social media advertising such as Facebook advertising, Instagram ads, and more.

PPC & Google AdWords Advertising
Getting found on search engines doesn’t have to be hard for you or your potential customers. Pay-per-click ads place your salon business’ website right at the top of the results page for beauty industry-relevant queries, meaning more people can see your local salon as a top option. And with Google Ads, you can retarget people who have visited your website before. Together, these ads will spread a lot of awareness of your brand, and remind users of your services.

Email Marketing
You can give valuable information to your new clients and potential clients through email newsletters and drip campaigns. If you want to promote your new salon’s available haircut styles, manicure, special makeover promotions, new loyalty programs, tips for taking care of your hair – the options are unlimited. You want to engage your audience in everything you do, so give your emails a personal touch. Have fun, be informative, and make it truly your own. This is an effective way to establish yourself, not only as a salon owner, but also as an expert hairdresser.

Website Design
No matter how skilled you are as a hairstylist or how great your beauty salon services are, you need to ensure that your website will reflect these qualities. Yes, your website’s design can make or break your marketing efforts. If your clients have a bad experience while navigating your website, especially for the first time, this can deter them from making an appointment with your salon. Instead of paying you a first visit, they might go to your competitors instead. A great marketing tip is to make sure that your website will be appealing and also easy to navigate. Make it easy to find your list of services, your contact information, and your online booking system (if you have one).

Content Marketing
When it comes to marketing salons, most of your content will document your services. This is great, but there are ways you can spice this up a little. An effective marketing idea is you could post before and after selfie images, time lapse videos of your employees styling hair, blog posts about how to maintain your hair, and much more. This is where you can get creative. We know your services are great, but now’s the time to prove that to your audience. Post content that verifies and showcases your abilities. This will not only entice new clients to try your services but also for your current clients to get that particular service on their next visit.

SEO – Organic Traffic
With search engine optimization, you can progressively rank higher on search engine results pages. By performing in-depth keyword research, you can incorporate high-traffic keywords into your website copy. The closer you are to the top of the results page, the more people will see your website listing when they search for hair salon services in your area. This will also help you establish yourself as an influencer in your industry because people see these high ranking websites as more credible than the others. That’s why most people click on the top search engine results. When you get more traffic, you get more qualified leads. This, in turn, can lead to more business for your new business.
The Benefits Of Salon Marketing
Consumers all over are utilizing online platforms at an exponential rate, so this means that moving towards digital marketing and utilizing salon marketing ideas to reach them is a smart move. Luckily for you, digital platforms are a great way to promote your salon. There’s no better way to prove your stylists’ skills than by actually showing it in front of an audience online. This is much more effective than giving out business cards or flyers in the street. You can gain a lot of credibility through a good online presence, and a cohesive campaign in digital marketing can really put you at the top.
Here are some areas in which digital marketing can you help you grow:
Promoting Your Brand
As a salon business owner, you should know that establishing your digital presence is a great way to spread brand awareness. The easier it is for potential clients to find you, combined with great content that’s engaging, the more followers (and potential clients) you’ll receive. And when more people are aware of your services, your likelihood of booking more clients increases.
Booking More Appointments
Your salon functions around client appointments, and increasing your digital marketing efforts can help bring in more eager customers. Your social media accounts can direct back to your website, where interested customers can peruse your products or schedule an appointment. Salon social media, in particular, has a lot of traction nowadays, so don’t miss out on tools that will attract you more clients. You can also utilize business listing websites such as Google My Business and Yelp to gather more online reviews and persuade people to make an appointment at your hair salon.
Increasing Client Referrals
When you “wow” your clients with your services, they’re going to want to tell people about it. Nowadays, that usually involves posting on social media. When you invest in a good salon social media strategy, you can establish a great network for referrals. Make it easy for your satisfied clients to tag you in posts about their new looks, and make it easy for other social media users to find your website. This will also increase your word-of-mouth recommendations. Remember – a good referral can go a long way.
Get in touch with one of our specialists now.
LYFE Marketing Is The Best Agency For Your Salon Marketing Needs
Proven Salon Marketing Strategies


Proven Salon Marketing Strategies

Talk to an expert right now!
Take The Next Step – Work With LYFE Marketing
Implementing a digital marketing campaign is a great way to draw in more clients, but we understand that it can be a handful for a small business. When you hire LYFE Marketing, you get digital marketing experts that are dedicated to the success of your salon. Our team is focused on getting you the results you want to see and the success you deserve. You can save money by going digital, and you can focus more of your time on satisfying new clients and maintaining your facilities by hiring an agency to manage your marketing efforts. Make the right choice for your salon business and contact us today.


Take The Next Step – Work With LYFE Marketing
Implementing a digital marketing campaign is a great way to draw in more clients, but we understand that it can be a handful for a small business. When you hire LYFE Marketing, you get digital marketing experts that are dedicated to the success of your salon. Our team is focused on getting you the results you want to see and the success you deserve. You can save money by going digital, and you can focus more of your time on satisfying new clients and maintaining your facilities by hiring an agency to manage your marketing efforts. Make the right choice for your salon business and contact us today.
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