Salon Marketing

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Make Your Styling Services Stand Out With Salon Marketing

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Social Media Marketing

We have experience working with all major social media platforms, and we know how to tailor content and advertisements specifically for each. No matter which platform your customers spend most of their time, we are ready to create targeted content for your local business. Since most internet users also use social media, it would benefit your beauty salon greatly to grow your social media branding through great content, visuals and even your branded hashtags. We can handle your social media management (Facebook page, and etc.) and social media advertising such as Facebook advertising, Instagram ads, and more.

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PPC & Google AdWords Advertising

Getting found on search engines doesn’t have to be hard for you or your potential customers. Pay-per-click ads place your salon business’ website right at the top of the results page for beauty industry-relevant queries, meaning more people can see your local salon as a top option. And with Google Ads, you can retarget people who have visited your website before. Together, these ads will spread a lot of awareness of your brand, and remind users of your services.

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Email Marketing

You can give valuable information to your new clients and potential clients through email newsletters and drip campaigns. If you want to promote your new salon’s available haircut styles, manicure, special makeover promotions, new loyalty programs, tips for taking care of your hair – the options are unlimited. You want to engage your audience in everything you do, so give your emails a personal touch. Have fun, be informative, and make it truly your own. This is an effective way to establish yourself, not only as a salon owner, but also as an expert hairdresser.

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Website Design

No matter how skilled you are as a hairstylist or how great your beauty salon services are, you need to ensure that your website will reflect these qualities. Yes, your website’s design can make or break your marketing efforts. If your clients have a bad experience while navigating your website, especially for the first time, this can deter them from making an appointment with your salon. Instead of paying you a first visit, they might go to your competitors instead. A great marketing tip is to make sure that your website will be appealing and also easy to navigate. Make it easy to find your list of services, your contact information, and your online booking system (if you have one).

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Content Marketing

When it comes to marketing salons, most of your content will document your services. This is great, but there are ways you can spice this up a little. An effective marketing idea is you could post before and after selfie images, time lapse videos of your employees styling hair, blog posts about how to maintain your hair, and much more. This is where you can get creative. We know your services are great, but now’s the time to prove that to your audience. Post content that verifies and showcases your abilities. This will not only entice new clients to try your services but also for your current clients to get that particular service on their next visit.

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SEO – Organic Traffic

With search engine optimization, you can progressively rank higher on search engine results pages. By performing in-depth keyword research, you can incorporate high-traffic keywords into your website copy. The closer you are to the top of the results page, the more people will see your website listing when they search for hair salon services in your area. This will also help you establish yourself as an influencer in your industry because people see these high ranking websites as more credible than the others. That’s why most people click on the top search engine results. When you get more traffic, you get more qualified leads. This, in turn, can lead to more business for your new business.

The Benefits Of Salon Marketing

Consumers all over are utilizing online platforms at an exponential rate, so this means that moving towards digital marketing and utilizing salon marketing ideas to reach them is a smart move. Luckily for you, digital platforms are a great way to promote your salon. There’s no better way to prove your stylists’ skills than by actually showing it in front of an audience online. This is much more effective than giving out business cards or flyers in the street. You can gain a lot of credibility through a good online presence, and a cohesive campaign in digital marketing can really put you at the top.

Here are some areas in which digital marketing can you help you grow:

Promoting Your Brand

As a salon business owner, you should know that establishing your digital presence is a great way to spread brand awareness. The easier it is for potential clients to find you, combined with great content that’s engaging, the more followers (and potential clients) you’ll receive. And when more people are aware of your services, your likelihood of booking more clients increases.

Booking More Appointments

Your salon functions around client appointments, and increasing your digital marketing efforts can help bring in more eager customers. Your social media accounts can direct back to your website, where interested customers can peruse your products or schedule an appointment. Salon social media, in particular, has a lot of traction nowadays, so don’t miss out on tools that will attract you more clients. You can also utilize business listing websites such as Google My Business and Yelp to gather more online reviews and persuade people to make an appointment at your hair salon.

Increasing Client Referrals

When you “wow” your clients with your services, they’re going to want to tell people about it. Nowadays, that usually involves posting on social media. When you invest in a good salon social media strategy, you can establish a great network for referrals. Make it easy for your satisfied clients to tag you in posts about their new looks, and make it easy for other social media users to find your website. This will also increase your word-of-mouth recommendations. Remember – a good referral can go a long way.

Get in touch with one of our specialists now.

LYFE Marketing Is The Best Agency For Your Salon Marketing Needs

We Work Around You

We Work Around You

There’s nothing generic about your beauty salon. From your services, to your products, to your hairstylists, you stand out from the rest – so choose a digital marketing agency that centers work around you. Our team at LYFE Marketing will get to know you and your local business so that we can make a campaign that’s effective and achieves the results you want. Every step in our marketing process is tailored around what you, your clients, and your budget need.

We Know What Works

We Know What Works

Our company is composed of some of the best digital marketing specialists in the field. Combined, we have countless years of experience and hundreds of clients who have become successful because of our digital marketing services. We’re able to generate great results because we’ve spent a lot of time learning the ins and outs of the beauty industry and constantly improving our methods. We know what does and doesn’t work, and we can help you apply this information to your salon’s campaign.

We’re Fully Prepared

We’re Fully Prepared

The hard part about running your own business is that it can be difficult navigating changes in audience and revenue, especially early on in your digital marketing campaign. Our team at LYFE Marketing has been in this situation before, and has helped other clients persist through their challenges. We anticipate shifts in industry trends and procedures, so we’re prepared to continually adjust and optimize your digital marketing campaign. Whatever uncertainties you may have, we can help you work through them and come out even stronger than before.

Proven Salon Marketing Strategies

Personalize

Consumers don’t like generic services, they want to hire a salon that takes care of them and executes exactly what they want. One important aspect of digital marketing is understanding your audience and personalizing content for them. We’ll research your customer base and dive into your digital metrics to see how we can best reach your clients, and then create engaging content that draws them in.

Proven Salon Marketing Strategies

Personalize

Consumers don’t like generic services, they want to hire a salon that takes care of them and executes exactly what they want. One important aspect of digital marketing is understanding your audience and personalizing content for them. We’ll research your customer base and dive into your digital metrics to see how we can best reach your clients, and then create engaging content that draws them in.

Engage

The best way to draw in new customers is by grabbing and sustaining their attention. If they like your styling abilities, then they’re more likely to follow your business and make an appointment with you. When you put out content that engages your audience, you’ll gain more qualified leads and turn more of them into loyal clients.

Educate

Clients want to hire stylists that know what they’re doing, and establishing an effective online presence can make your salon seem more trustworthy. Whether it’s posting before and after images on social media, publishing informative blogs about different hair styles and procedures, sending salon updates through email newsletters, there are so many ways that you can provide information to your clients. Potential clients will trust you more as you publicly showcase your knowledge and expertise. Prove to potential clients that your salon is the most reliable.

Salon Marketing Steps For Success

Research And Analysis

From the very beginning, we take your salon’s needs into consideration. We take the time to understand your salon business and its goals, as well as look in-depth into what your target audience wants from you. We’ll also perform an analysis on your competitors, so that we know how to put you ahead.

Continual Optimization

One of the reasons why we generate such great results is because we’re proactive. We don’t want you to fall victim to declining engagement – we want to catch negative changes before they impact you. This is why we perform regular checks on both your accounts and industry tools, so that your digital marketing campaign is optimized for the most success. Our goal is to help you stay in the loop, and keep your marketing campaign current and relevant.

Customer Engagement

We’ll manage and post the content we created onto your website, social media channels and other digital platforms you may be utilizing. Each post, newsletter, and piece of written copy is crafted to attract more clients. You’ll see an increase in customer engagement, and from there, you’ll be scheduling more appointments.

Account Maintenance

Sometimes things don’t go as planned, but that’s okay, because your assigned specialist will always keep track of what’s happening with your campaign. This person will manage your accounts and perform any necessary maintenance on your campaign

Content Creation and Promotion

Once we get to know you better, we’ll get to work on your digital presence. We can create social media calendars, email newsletters, blogs, and more. Our goal is to work with you to craft engaging content that spreads awareness of your brand and increases customer interactions. We’ll make your audience happy, so that you can be happy.

Take The Next Step – Work With LYFE Marketing

Implementing a digital marketing campaign is a great way to draw in more clients, but we understand that it can be a handful for a small business. When you hire LYFE Marketing, you get digital marketing experts that are dedicated to the success of your salon. Our team is focused on getting you the results you want to see and the success you deserve. You can save money by going digital, and you can focus more of your time on satisfying new clients and maintaining your facilities by hiring an agency to manage your marketing efforts. Make the right choice for your salon business and contact us today.

Take The Next Step – Work With LYFE Marketing

Implementing a digital marketing campaign is a great way to draw in more clients, but we understand that it can be a handful for a small business. When you hire LYFE Marketing, you get digital marketing experts that are dedicated to the success of your salon. Our team is focused on getting you the results you want to see and the success you deserve. You can save money by going digital, and you can focus more of your time on satisfying new clients and maintaining your facilities by hiring an agency to manage your marketing efforts. Make the right choice for your salon business and contact us today.

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