Google and Bing advertising have emerged as top platforms for online advertising. There are a wide range of options for online advertising today. However, it is important to know why you should use one alternative opposed to another. In how to skyrocket your online marketing, we provided you with a comprehensive strategy to grow your online presence. In this post, you’ll learn more about how Google and Bing advertising fits into the picture. Here are the top 5 benefits of using Google and Bing advertising.
#1 Attract New Customers
There are over 7 billion searches every day across Google and Bing. In addition, 90% of people use Google to search for a product or service. There may be hundreds of people searching for a product like yours right now. If your business is on the front page of the search results, there is a high chance that you will convert them into buying customers.
Because of this, Google and Bing both allow businesses to target relevant ads at searchers. Notice, we said relevant. It is important to know that search engines thrive off of providing searchers with what they are looking for. Therefore, the more relevant your advertisement is, the higher your advertisement will appear in the search engines. Search engines measure your relevance by taking your ad message, keywords, and landing page into consideration.
#2 Get FAST Website Traffic and Conversions
Search engine advertising drives instant traffic to your website. Yours ads are immediately active after clicking a few buttons. In contrast, search engine optimization (SEO) may take months, even years. Search engine optimization is the process of optimizing your website to appear in the organic search engine results. Although it is highly effective and cost-efficient when achieved, search engine advertising allows you to reach searchers instantly. You can target as many keywords and demographics as you want.
In order to get conversions, your advertisement must deliver on its promise. For example, if you advertise a 20% discount in your ad, your website needs to reflect it. There should be a clear, concise, and well-designed landing page that people land on when they click your ad. A landing page is the first page of your website that people land on. If your website or landing page is not effective, you will waste a lot of dollars in advertising. For more information on website conversions, read 6 brilliant tactics to increase website conversions.
#3 Hyper-Target Potential Customers with Local Targeting
Another huge advantage of Google and Bing advertising is its ability to target geographically. This is useful for small businesses who only want to advertise to people near their location. With search engine advertising, businesses are able to target people within a certain mile radius of their business. For example, if I owned a small pizza shop in Atlanta, I could target people searching for pizza shops within a 10 mile radius of my business address.
This is something that many traditional advertising sources has failed to do in the past. Radio, television commercials, and print media typically reaches a broad audience. For local businesses with storefronts, it is important to focus in on the people in the proximity of your business. For national businesses, you may want to test targeting specific regions or cities. There may be specific areas that tend to convert more than others. With search engine advertising, you can focus in on the areas that are bringing you the most results.
#4 Results are measurable
Search engine advertising is measurable. You only pay to get results. Google and Bing advertising systems provide analytics that indicate how your advertising campaign is performing. For example, if you install conversion tracking on your advertisements, you can analyze how many sales certain ads have generated.
Here are some of the results you can get from search engine advertising:.
- Leads and sales: measured by installing conversion tracking or setting up website goals in Google Analytics. You should analyze your cost per conversion. (CPA)
- Website traffic: measured by analyzing the number of clicks certain ads are generating. You should analyze your cost per click. (CPC)
- Brand awareness: measured by tracking the total number of people that your ads have reached. You should analyze your cost per 1,000 impressions. (CPM)
In order to obtain these results, it is critical to be able to understand and interpret data. Google and Bing will provide you with performance data based on locations, devices, time of day, and more. Advanced advertisers are able to use performance data to test new campaigns or tweak current ones. By successfully doing so, your costs per desired result should continually decrease over time.
#5 Remarket to Interested Buyers
Have you ever visited a website and noticed ads from that same website everywhere? If so, you have been remarketed to before. Remarketing is a huge advantage of search engine advertising. It enables advertisers to show ads to people who have previously visited their website. Why is this a good thing? Because the people who visit your website are most likely interested in your products or services.
According to recent research, the average website converts less than 10% of its traffic into buying customers. This means that over 90% of the people who visit your website will not make a purchase on their first visit. By using remarketing, you can advertise specifically to the people who have shown interest in what your business has to offer. It provides you with the opportunity to reconnect and engage potential buyers who are already aware of your brand. If done correctly, you can dramatically increase your conversions on your website.