Petals

petals

The Results

64

Purchases

$15,321

in Revenue

9.69

ROAS

Background

Petals offers a selection of silk flower arrangements, natural-looking artificial trees, and more. Their products are shipped to customers and are a good alternative to live plants.

Challenges & Objective

Our main goal here was to facilitate consistent sales each month and increase traffic to the website.

What Makes Our Strategy Successful

Running a conversion and retargeting conversion campaign. The main conversion campaign is based on purchase lookalikes while the retargeting campaign is based on website visitors. Ads are both carousel ads and video ads showing the products.

Ad Results

CAMPAIGN LEVEL

  • 64 purchases
  • 9.69 ROAS
  • $15,321 in revenue
  • $1,582 budget
petals

Top Resuls Achieved

Conclusion

Carousel ads and value-based lookalike audiences greatly contributed to the success of this ad account. Additionally, Petals features weekly rotating discounts so we always have a new offer to use for advertising purposes. Because this has been a part of their strategy since the beginning, our retargeting is extra effective because users know that if they don’t like something related to the purchase price or shipping that they can just check back each week until there is an offer that they find acceptable to make a purchase.

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