Petals

Petals offers a selection of silk flower arrangements, natural-looking artificial trees, and more. Their products are shipped to customers and are a good alternative to live plants.

• Social Media Advertising
• Ecommerce Marketing

Our main goal here was to facilitate consistent sales each month and increase traffic to the website.

Running a conversion and retargeting conversion campaign. The main conversion campaign is based on purchase lookalikes while the retargeting campaign is based on website visitors. Ads are both carousel ads and video ads showing the products.

Carousel ads and value-based lookalike audiences greatly contributed to the success of this ad account. Additionally, Petals features weekly rotating discounts so we always have a new offer to use for advertising purposes. Because this has been a part of their strategy since the beginning, our retargeting is extra effective because users know that if they don’t like something related to the purchase price or shipping that they can just check back each week until there is an offer that they find acceptable to make a purchase.