Branding Services

We Help Build Brands and Dominate Marketing

Branding Services

We Help Build Brands and Dominate Marketing

Branding Services

We Help Build Brands and Dominate Marketing

Branding Services

LAST A LIFETIME WITH BRANDING SERVICES

Our small business branding services help companies last a lifetime. Building a brand is about creating an unforgettable first impression and leaving a lasting impression. In a world of crowded markets, our creative team helps small businesses stand out from the crowd by pairing your brand with exceptional marketing best practices. Thus creating a focused, and unique brand personality. Need a brand lift? Let’s work together.

Bodivea graphic.
Product packaging.
Emiliono's Bakeshop logo.
Badge branding.
Fox Productions logo.

Why is Branding Important?

Let’s face it.

Most startups and small businesses don’t know how to brand. They stick a random logo or their business name on t-shirts and business cards then consider themselves a brand.

However, branding is about the feeling people have when they encounter you. It’s what people think when they see or hear your brand. It’s about creating a meaningful connection and sending the right message to your audience.

Why is Branding Important?

Let’s face it.

Most startups and small businesses don’t know how to brand. They stick a random logo or their business name on t-shirts and business cards then consider themselves a brand.

However, branding is about the feeling people have when they encounter you. It’s what people think when they see or hear your brand. It’s about creating a meaningful connection and sending the right message to your audience.

Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.

People buy from brands they like and trust, your customer base included of course. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business?

Great branding, together with an effective digital strategy, will help you put your best foot forward and stand out from the competition, establish trust, and ultimately drive more sales for your business.

Glim charcoal water.
Glim charcoal water.
Glim charcoal water.
Glim charcoal water.

Schedule a Free Consultation Today.

Should You Consider Hiring Brand Identity Design Services?

If you are reading this right now then branding most likely is not your specialty.

You’re probably thinking, “Can I get by with what I have? or Should I look for a brand agency?”

You may not know the best color palette for your logo, web design for your website, or how to create a graphic design for your social media marketing content. And for these reasons, our branding agency exists.

Branding services are a small part of our digital marketing services where you gain access to a dedicated team who will help you build your brand style guide and brand messaging. This person will assess your business and work with you to bring your dreams to reality.

Our small business branding agency can help you design your logo, build your website, and develop other digital assets for you to achieve your business goals.

We will help you nail your branding and visual identity once and for all, and never settle for average again.

Here are a few things we do to help our clients build a brand (not the entire list):

– Color Psychology
– Font Styling
– Brand Strategic Design
– Target Audience and Market Research
– Tagline
– Name Assistant
– Logo Design
– Website Design
– Packaging
– & More

Emiliono's Bakeshop logo.

Project Highlight: Emiliana’s Bake Shop

Emiliana’s Bake Shop is a local pastry food mostly known for their delicious cupcakes. For our product positioning, we needed to create a fun and high energy brand voice that would appeal primarily to women. Lead generation was their goal since they want more customers for events such as weddings, baby showers, and other special occasions.

We decided to use Pink because it is often described as a feminine color. People often associate the color with qualities such as softness, kindness, nurturance, and compassion. Also, we needed people to understand what the business without reading a single word. This is why we decided to incorporate their signature cupcake in the logo. Click here to see their style sheet.

BRANDING SERVICES: OUR PROCESS

Tell Us More About Your Business

The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, your mission statement, core values, company culture, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.

Brand Expert Works On Initial Drafts

After our initial conversation, we begin to work on your branding projects. The timeline and deliverables will vary depending on the package you select in the beginning. Keep in mind that you can add on more projects throughout the process. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with your initial drafts.

Review Rough Drafts (Editing Process)

We hope that we nail everything you are looking for on the first draft. However, if we don’t then don’t panic. We can make changes and edit anything that we need to. It’s important that you give us your raw, honest and true feedback. This helps us to get closer to meeting hitting your overall vision. We allow up to two rounds of edits, so it’s important that everyone thinks through all possible scenarios to produce the best possible outcome.

Build A Brand That You Love

After making edits, we send the final files for your project. We will include several different sizes and color options depending on your project. For example, for logo design, we usually create a black/white/color version of each logo. This gives you more options and use cases for your logo later on down the line. By the end of our process, you will have begun the journey of building a brand that you are proud of.

Our Branding Best Practices

We work by a few principles that we believe are the key aspect of branding a company successfully.

Consistency Wins

The key part of building a brand is consistency. For example, colors and fonts must be complementary.

Target the Customer

Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.

Imagery Matters

The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.

WHAT’S UNIQUE ABOUT OUR SMALL BUSINESS BRANDING SERVICES?

From Branding to Conversions (Full-Service)

From Branding to Conversions (Full-Service)

Creatives firms and people usually like to do one thing, “create”. We agree that creative is extremely element of digital marketing. However, it doesn’t stop there. We help our clients to create a strategy for their company and handle the performance of our creative. This allows us to be a true digital marketing partner to our clients and help them through the entire funnel.

657 Small Businesses Helped (& Counting)

657 Small Businesses Helped (& Counting)

Our team has experience in nearly every industry and market. When you work with LYFE Marketing you can trust that you are in comfortable hands. We know what it takes to properly prepare a company to go to market, capture attention, nurture the audience and convert them into paying customers.

In-House Staff

In-House Staff

We don’t outsource to other countries. All of the work delivered by LYFE Marketing is directly employed by us (outside of our 3rd party tools/software). You can trust that you are working with competent people who understand branding and marketing. We make our clients lives easier because we just “get it”.

Work With Our Small Business Branding Agency

Let’s be honest.

There is never a “perfect” time to start. But if your brand is not good then it could be more detrimental to your future success.

We know from experience that if your company doesn’t have an appealing brand and website then marketing will be ineffective. Today, the look and feel of your company’s online reputation can make the difference between a customer and a visitor.

So, what are your branding needs? We’d love to talk with you about them. Click the button below, complete the form and schedule a meeting with one of our business development reps today.

Work With Our Small Business Branding Agency

Let’s be honest.

There is never a “perfect” time to start. But if your brand is not good then it could be more detrimental to your future success.

We know from experience that if your company doesn’t have an appealing brand and website then marketing will be ineffective. Today, the look and feel of your company’s online reputation can make the difference between a customer and a visitor.

So, what are your branding needs? We’d love to talk with you about them. Click the button below, complete the form and schedule a meeting with one of our business development reps today.

We’ve driven over 983,287 leads for clients through digital marketing.

Fill in the form below to instantly schedule a call with us.

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