Construction Marketing
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Is your business in the construction industry?
Construction businesses are much like other service-based businesses – its success will all boil down to how trustworthy the brand is. After all, your potential customers have to trust you enough to let you build their homes or commercial properties. When you offer a large-scale service like construction, the client is not just investing their money, they’re also trusting you to make their livelihoods and dreams a reality.
With such a big responsibility on your shoulders, how will you be able to prove to your target market that they can trust you with their construction projects? And how will you convince them to choose you over your competitors?
It’s probably time for you to utilize an effective construction marketing plan.
Don’t Miss The Chance To Power Up Your Brand With Digital Marketing For Construction
Do you feel like your construction business is not growing as fast as you want it to? Are you not getting as many construction projects as you need to keep up with your business’s expenses? Construction marketing is just the tool that you need to power up your brand.
Learn how our online marketing agency can help you with that.
Social Media Marketing
Our agency has capable social media managers. They will be responsible for creating a strong social media presence for your construction firm. Our social media specialists will choose the social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest that fit your vision and message perfectly. It all starts with great content that’s meant to engage your target audience. We can also provide social media advertising in the form of targeted social ads if it aligns with your business goals!
SEM & Google Advertising
Our team will help you target people who happen to be looking for the same exact services that you offer. For that to happen, we will place pay-per-click search ads on Google. They will be paired with display ads for retargeting previous website visitors. These display ads are going to be featured on various websites. This is meant to improve your conversion rates, lead generation as well as touch points. We consider search engine marketing to be one of the best ways to achieve a strong ROI.
Email Marketing
Customized newsletters and drip campaigns are one of the best means to keep your current subscribers engaged and interested. Our email marketing specialists will be responsible for helping you out. We have several email marketing services, including list management, email drip campaigns, newsletter design, sending, and reporting. We also offer personalized emails. These are perfect for building a great relationship with your clients. Lastly, email automation is also available to reduce the sales time cycle.
Content Marketing
The foundation of construction marketing is fantastic content. Knowing that, our content specialists will supply you with enough content to publish on your website. Our agency offers an array of content services. It includes topic development, research, writing, and publishing. Use the content that we will create for you to engage potential clients. They might have questions or want to know more about the construction industry or be in need of your services.
Website Design
Your website is the face of your construction firm. For most of your potential clients, it’s the first thing related to your brand that they encounter. Our website designers know this all too well and because of that, they will create web pages that are both aesthetically pleasing and very user friendly. Your website should provide the kind of experience that makes people trust you as their service provider. We will work closely with you so as to get a good idea of any desires you have for your website as well.
SEO – Organic Traffic
Organic traffic is ideal. When people are looking for a construction firm, they look for one using Google search. SEO is the process that makes your website appear in their search results. So SEO specialists’ goal is to help your website rank. How? By making sure that it becomes one of the top results when anyone searches for construction services in the areas of your service. We are also going to make sure that you meet Google’s best practices through improving your website’s architecture and submitting your website to business listing sites like Yelp and Google My Business. When we launch your campaign, you can expect more qualified, organic traffic.
Why Do You Need Digital Marketing for Construction?
Construction companies need digital marketing because it establishes brand trust and guarantees new clients.
Imagine this scenario: A potential client does a Google search for a home builder or construction company to help him build his project. Well, there are three possible things that could happen next.
- He will see your competitors either at the top of the search results or in the ads and will click their link.
- He’ll remember seeing your competitor’s social media post and think to check out their website.
- He will see your business at the top of search results and in the ads. He’ll remember your business from social media and decide to click to your website. He has a great user-experience on your site, and in the end, he decides to make a phone call to contact you.
Reasons Why You Need Digital Marketing for Construction
Imagine this scenario: A potential client does a Google search for a home builder or construction company to help him build his dream house. Well, there are three possible things that could happen next.
- He will see your competitors either on the top of the search results or in the ads and will eventually click it.
- He will see your brand in social media, will check it out but then will be dismayed because your page looks unprofessional with random posts.
- He will see your business on the top of search results and in the ads. Clicking your link, he will be amazed with your website, check out your social media profiles and will be engaged with your valuable posts. And in the end, he will make a phone call to contact you.
We bet the last one made you think, “Yes, that’s it! I want my business to be like that!” Business owners in the construction business, like you, know a thing or two about growth and the need for a solid foundation. The same is with marketing.
If your brand has a solid foundation online, it will gather clients for you 24/7. Your potential clients will be able to find you anywhere on the internet. Be it on search engines, social media, email, ads and more. And when people often see your brand, it will be easier for you to build a connection with them. A connection that will instill trust.
Schedule A Free Consultation Today.
What Are The Benefits of Using Our Construction Marketing Services?
The benefits include building your brand, gaining more website traffic and getting measurable results.
LYFE Marketing can provide a multitude of construction marketing ideas to help with your business development.
Digital marketing is the successful marketing strategy in today’s world. With the way that people communicate and get information these days, it’s your tool for success. The reach and effectiveness of digital marketing is far greater than traditional marketing methods like print ads, TV or radio commercials, billboards, direct mail etc.
Digital marketing is only successful, however, when used properly. Working with the right digital marketing agency helps. At LYFE Marketing, we can offer you the right kind of help as a construction firm that wants to get ahead.
Our construction marketing strategy is built to assist and guide you on your way to the top of your industry. Here are some of the benefits of using our construction marketing services.
Build Your Brand
Your construction business needs to be its own brand. Work with our construction marketers so you can gain the right kind of online presence. With millions of people having their own online presence, you want to tap into your potential market and stand out. You can use construction marketing to reach them and the best way to do that is to improve your brand.
Enjoy More Traffic
One of the main points of having your own website and using digital marketing is to help increase your website traffic. With our construction marketing services, you get the use of several different marketing tools that do just that. These marketing tools are designed to drive not just any traffic but targeted and qualified traffic to your website. This is one of the best methods of converting people into actual clients.
Measurable Results
Another awesome benefit of construction marketing is that you get measurable results. There are various metrics that we measure to see how your campaigns are doing. We use these metrics to guide our steps and suggestions for an optimal marketing campaign.
Increase Your Brand Awareness & Grow Your ROI With Construction Marketing!
Does your construction company need a boost in brand awareness, leads and sales? LYFE Marketing has the experience both in digital marketing and construction marketing to take your company to the next level. Click here to contact us and get started!
WHY SHOULD YOU CHOOSE LYFE MARKETING TO PROVIDE CONSTRUCTION MARKETING SERVICES?
WHY SHOULD YOU CHOOSE LYFE MARKETING TO PROVIDE CONSTRUCTION MARKETING SERVICES?
Schedule A Free Consultation Today.
What Are The Proven Strategies for Construction Marketing?
The proven strategies include establishing your business as an industry leader, giving your target market quality content and building connections with potential clients:
ESTABLISH YOUR BUSINESS AS AN INDUSTRY LEADER
GIVE YOUR TARGET MARKET WHAT THEY NEED
BUILD A CONNECTION WITH POTENTIAL CLIENTS
The LYFE Marketing Process for Construction Marketing
If you choose us to perform construction marketing for you, the first thing we’ll need to do is check out your current online presence. We have to perform an audit to accomplish this. This will allow us to see what is happening and what works for you. We will also see what improvements need to be made, if any. That will be our basis in creating an effective strategy for your campaign.
After we audit your current campaign, we will analyze your competitors. This analysis will reveal to us the strengths and weaknesses of your competition. Knowing all of this will help us create the best possible marketing strategy for you and also help push you to the top of your industry.
We need to do two things before we launch your campaign. We first need to define what your goals are and we also need to define your target audience. When we talk about defining your target market, we mean really digging to determine their goals, pain points and common digital behaviors. Having a clear definition on these two factors will allow us to craft a winning strategy.
The time to launch your campaign is at hand but only after careful research, planning and preparation. After the launch of your campaign when our marketing efforts go live, you can start expecting results.
The steps at this point of your campaign are ongoing. Our team will monitor and measure your campaign continuously. This will enable us to see what works for your campaign and what can use some improvement. We will send you the details in a monthly report along with our recommendations for continued growth.
Talk to an expert right now!
Power Up Your Brand and Serve More Clients Using Construction Marketing
Construction marketing is your firm’s best bet to build up your brand, reach more clients, and do more projects.
We have a complete digital marketing team that is both experienced and skilled. Everything that a construction firm needs for success, we offer.
Power Up Your Brand and Serve More Clients Using Construction Marketing
Construction marketing is your firm’s best bet to build up your brand, reach more clients, and do more projects.
We have a complete digital marketing team that is both experienced and skilled. Everything that a construction firm needs for success, we offer.
Schedule A Free Consultation Today.
We’ve driven over 983,287 leads for clients through digital marketing.
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