How Do We Create Content for Your Social Media Channels?

Before hiring our social media management company, many of our clients ask “how do you go about creating content for my business” and “how are you going to take photos of my products”. When hiring anyone to manage your company’s social media channels, these are great questions to have.

Content creation is the most important element to any social media campaign. Because of this, we aim to create original content that is representative of your brand.

We design micro-content to be distributed on your social media channels. Micro-content is content created specifically for the channel it is posted on. It is used for the sole purpose of engaging your social media fans and followers.

We do not go to our client’s business to take photos (and normally would not need to). The photos we use are often designed by our social media managers. We create content that is original and reflective of your brand.

If you have photos you’d like for us to use, we can assess them through Google Drive or Dropbox, and post them over time. In addition, if people are sharing photos of your brand online, we may share those as well and give credit to the person who posted it.

How Do We Create Content for Your Social Media Channels?

The first step we take in every new social media campaign is to learn your business. Every new client we work with is required to complete a business assessment. We identify what makes your brand unique, what type of content your target audience likes to consume, and develop a content strategy with you to make sure our goals are aligned to your expectations.

What Types of Content Do We Post?

We post informing, entertaining, and educating content for your audience to consume. The goal of our content efforts is to spark as much engagement (likes, comments, shares, etc.) as possible. To get a good idea of the various types of content, read our blog 21 Memorable Ideas for Creating Social Media Content & Posts

Can You Share Some Examples of Micro-Content You’ve Created?

Sure we can. Below is a slideshow of examples of original micro-content we created for our clients. Click through and examine our content skills for yourself. 

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