Digital
Marketing for
Nonprofits
Help More People
Digital Marketing for Nonprofits
Help More People
Digital Marketing for Nonprofits
Help More People
How Will We Market Your
Nonprofit Online?
We will market your nonprofit through social media, Google ads, and email newsletters.
When you choose to implement digital marketing for nonprofits, the first thing you need is a plan. We help you develop just that. Your custom plan will hold the details and specifics of your platform’s growth strategy while still promoting and maintaining the vision your organization has.
Social Media Growth
We offer both full-service social media management and advertising services for nonprofits. Our agency will help you attract more donors for your nonprofit and generate more awareness using various social media channels. You will develop a strong following through informative content, visual representation of your cause, daily engagement, and follower interaction. We’ll use engaging social media posts and ads to promote what makes you great and capture the attention of potential participants and donors.
SEM & Google Ads
Pay-per-click search ads are one of the most useful forms of digital marketing for nonprofits. These ads highlight the purpose of your efforts, utilization of donations, and your organization’s contact information for potential donors or volunteers searching for ways to help a good cause. We also retarget interested people who have visited your website with ads that are visually attention-grabbing and represent your cause in the most positive light.
Email Newsletters
Through our email marketing services we keep current donors and volunteers informed of your progress in meeting donation goals and continue to nurture leads into donors through email marketing. When dealing with a cause close to people’s hearts and asking for donations with no monetary return, it is best to use a personalized approach. We offer personalization features such as email list creation, segmentation, automation, and more, that will take your email marketing to the next level.
Short Video Management
As a nonprofit organization, videos are a great way to reach people with your message. It highlights your cause and helps you to effectively connect with your audience. Share videos that tell your story and what your mission is. You can also create videos that introduce your staff to humanize your nonprofit organization and establish trust within your community. People love to see where their donations go so create videos that show them how their contributions help your mission. Our agency can help create these short videos for you.
Results of Digital Marketing for Nonprofits
With online innovations and digital upgrades, it is now easier than ever for individuals and businesses alike to donate to the causes they support most. In the last five years, we have seen online donations grow more than predicted with 2017 bringing in over $31 billion across the U.S. in online donations.
The dollars are there to support your organization, and people are willing to donate. You just have to make sure others are aware of the message you are trying to convey and the change you are trying to make in your community or across the world.
What Digital Marketing for Nonprofits Means for Your Platform
Many nonprofits rely on word-of-mouth marketing or volunteer community events to get the word out and inform people about their organization. But utilizing digital marketing for nonprofits will skyrocket your organization’s growth and expand the reach of your audience. Through this expansion you will experience the following benefits for your nonprofit business:
- Increase in Donations
- Influx of Volunteers
- Greater Awareness
- Qualify for Nonprofit Grants
- More Business Sponsorships
Our team can customize a multi-channel digital marketing strategy built to achieve your awareness goals specific to your cause and increase donors and volunteers. We offer a multitude of channels for digital marketing for nonprofits. You can use any combination of services to enhance the growth of your nonprofit organization and the strength of your widespread message to your community.
How We Help Grow Your Cause and Make a Movement
Many of our clients come to us wanting to make a difference and spread the word about their cause. And we always have a plan – just like we did with our Dare to Be Kind client. They wanted to build a movement and spread positivity through a kindness platform. The beauty of digital marketing? You can create a movement and spread it like wildfire in no time! We quickly had our client’s campaign up and running with Instagram ads where we generated 480 clicks in just 2 months. And overall we reached even more people than that! If you want to make a statement like this client, fill out the form at the bottom of this page and we can discuss a plan for you too!
Why Are We The Best Choice For Marketing Your Nonprofit Online?
We keep up with the most recent nonprofit digital marketing trends, have years of experience in the field, and will tailor your strategy to appeal to your target demographic.
Improving your digital marketing efforts helps you build greater awareness around your organization and what you support. And when you open up your nonprofit to more people, you’ll start seeing more chances for long-time improvement. We also stay up to date on various opportunities available to you as a nonprofit, such as Google grants, and our services could help you earn more of them. The work you do is important, and we want to support your growth. We are your biggest fans, and when you work with us, we promote you as such.
Digital marketing for nonprofits is unlike digital marketing in any other industry. You’re seeking awareness, donations, and volunteers instead of trying to drive leads, sales, and profits. It requires a different mind set, skill set, and team to send the right message and accomplish your goals as an organization. Our team has years of experience and understands the sensitivity and meaning behind the great things your organization is doing. We keep that in mind every step of the way through your digital marketing campaign.
Not every organization is seeking the same benefits from digital marketing for nonprofits, but they are all after one thing: building the cause over anything else. We are too! We customize your strategy to attract the target audience that will support you the most in your efforts to make big changes for your cause through the digital marketing channel(s) you choose to use to promote your brand.
What Are The Proven Strategies for Nonprofits?
The tried-and-true methods include customizing your content, keeping your audience informed about your platform, and sharing a story that encompasses the efforts behind your brand.
Personalization
If you truly want to reach the hearts of others, you have to take a targeted approach and personalize as much content as possible.
Knowledge is Power
Through content marketing and social media, we intend to continuously inform your audience about your platform. We’ll help you generate more awareness, so that you can receive more donations and volunteers.
Tell a Story
A great digital marketing campaign is cohesive throughout every component and tells a story that encompasses the efforts behind your brand.
Achieving Success With Digital Marketing For Nonprofits
Always have a plan. Together we will first set SMART goals for you to achieve using your customized strategy. Expectations and quarterly milestones will be laid out and the key performance indicators that track progression will be monitored daily. We will optimize for improvement and lowest cost per donor acquisition.
Uncover the interests of the audience you want to target for donations and volunteers so you can grow advocates of your brand that will support you for many years. Keep costs minimal by knowing who to target and only spending money on those that are a good fit for your organization.
We focus on building your brand and the message you want to convey through the best channels for digital marketing for nonprofits. Build awareness with a social media marketing campaign and inform interested donors through your email marketing and short video management. Give either of these a boost with social media advertising, PPC, or short video advertising. We’ll work with you to develop a cohesive digital marketing plan that strengthens your online presence across search engines, web pages, and social media platforms.
Making A Difference Through Digital Marketing
We know that as a nonprofit organization, you are always trying to keep costs down in every way possible. The less you spend, the more you can give back. And the bigger impact you can make. We want to help you make that impact even bigger!
Using digital marketing for nonprofits will do just that. With the right digital strategy and LYFE Marketing’s experts by your side, you will spend less money than you think, and also see an even greater reward than you can imagine. If you truly want to make an impact, then contact us and see which channels of digital marketing will be best to market your platform for the greatest results.
