Fitness Marketing

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Digital Marketing for Gyms & Fitness Studios

We offer everything you need to digitally generate more fitness clients and memberships to grow your business. Our experts focus their efforts in building your strategy from warm up to cool down and work with you every step of the way to build your gym’s strength in your community.


Social Media Growth

We offer full-service social media management services, including reputation management. Our fitness marketing company will help you attract more motivated patrons using a strong presence on social media through visually engaging content, follower interaction, and daily monitoring. Gain more leads and membership through social media fitness marketing using paid social ads by promoting new features and events to potential members.


SEM & Google Ads

We run pay-per-click search ads that highlight the best features of your fitness facility, the allure of your memberships, your gym location, hours, & contact information for people searching for a place near them where they can improve their fitness habits. We also retarget website visitors with your branding to encourage conversions. Our ads are always cohesive and represent your gym’s overall atmosphere in a positive light that resonates with prospects.


Email Newsletters

This is a highly popular service with gyms, fitness studios, and fitness clubs because you can easily keep your members informed of monthly fitness schedules, class changes, and membership specials through a personalized method. Our services for email marketing include list management, newsletter design and sending, and reporting. We also offer personalization of emails so your firm can create better relationships with your members. 


Content Marketing

Our content fitness marketing services will help you produce quality content that teachers members and non-members about topics surrounding fitness, nutrition, and how your services can help them. You can virtually provide professional tips from your best trainers through the content you publish on your fitness blog and website. Give visitors more than just what they get in the gym through content marketing.


Website Design 

More often than not, your website is the first interaction your future members will have with your gym whether it be just skimming the calendar for your fitness classes or digging into profiles about the personal trainers you employ. Make sure that your services, pricing, and results are clearly depicted and easy to find on your website to encourage visitors to stop into your gym for a free trial and talk to your staff.


SEO – Organic Traffic

Rank at the top of the search engines when patrons are looking for the best local gym to begin or continue their fitness journey. Be the first business to offer your facility and services that helps them crush their fitness goals. We specialize in local SEO for small businesses to help you each the right people in your community and not waste marketing dollars are those not near your facility.

Step Into The Fitness Marketing Locker Room

To give you a little more insight into the digital marketing world of fitness, we thought we’d share some facts.

There are over 63 million fitness clubs in North America, so how do you show people that yours is worthy of their membership? With a strong digital marketing strategy, you can stand out among even your toughest competitors.

With this growth, gym memberships have also continued to grow – over 20% in the last decade, so you should be taking advantage of this opportunity and promoting your fitness facility to the people already out there looking to become a member!

fitness marketing

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Digital Marketing for Gyms in the Fitness Industry

The benefits of gym marketing in the fitness world are exactly what you want them to be: more leads & more memberships because that’s what keeps your gym profitable. But there is much more to it than that. There are steps along the way that get you to those leads and conversions that add more value to your gym’s brand than you ever thought possible.

Experience these added benefits when you implement online gym marketing to your brand’s digital marketing portfolio:

  • Increased brand awareness
  • Nurture quality leads to conversion
  • Stay in Communication with Your Members
  • Membership retainment
  • Increase loyalty among members
  • Members feel more valued by your gym
digital marketing for gyms

Get Inspired!

If you want it bad enough, you’ll find a way to make it happen. – Cassie Ho
This statement rings true to your clients in their fitness goals but should also ring true to you as a business owner. We’re here to give you all the tools and support you need to make the dreams for your business happen. Let’s do it together. Accountability always works best. Contact us using the form at the bottom of this page to gain a new partner in marketing your business.


We Stay In Shape (Digitally)

Okay, so we may not always be in the best physical shape, but we do know our way around a fitness marketing campaign. You have to change up your workouts just like we have to change up our digital marketing strategies. We make sure our staff stays up to date on the latest fitness craze, group class, or nutritional breakthrough so we can offer the best fitness marketing services to your gym, studio, or club.

Industry Experience

You wouldn’t take fitness advice from someone who doesn’t appear to be in shape or perform daily workouts. So why would you work with a digital marketing company who has never actually succeeded in gym marketing? You wouldn’t. And we wouldn’t want you to. We know you’ll be confident in working with us because we have several fitness clients who have happily helped more and more members reach their strength goals and surpass their greatest fitness dreams.

Niche Marketing

Fitness marketing is much different than marketing products or B2B services, and we understand that. Which is why we have a team experienced in making small gyms like yours grow into larger facilities that compete with brand name fitness companies. It takes a special combination of digital marketing channels that we’ve figured out that takes your gym marketing to the next level and surprises your competitors.

Proven Strategies for Gyms & Fitness Facilities

Here at LYFE Marketing, we genuinely care about your success – which is why we factor these strategies into your digital marketing campaign.

  1. Personalization. People want to work with someone they trust when it comes to improving their physique, so we make it personal and create a relationship.
  2. Knowledge is Power. The more you produce informative content, the more questions you can answer, and the more memberships you will have.
  3. Provide Value. In all aspects of your marketing, we keep your target audience and company goals in mind. we’re always striving to help you exceed member expectations.


Provide Value

Utilize content marketing with an informative and helpful fitness blog that constantly provides your knowledge even after business hours.

Communication is Key

Constant personalized communication with members and non-members through email marketing efforts and a weekly or monthly fitness newsletter is what makes the difference between you and the other local gym down the street.

Be Engaged & Aware

Engage with fans on social media through comments and messages to encourage membership loyalty and word-of-mouth advertising.

Promote Your Brand

Run social media marketing campaigns that showcase the strengths of your facility and your fantastic offerings for members.

Be Present, Always

Hold together all of your marketing efforts through an impeccable website design that always answers the fitness questions your visitors have, depicting the knowledgeable staff you employ.

Take the Next Step to a Healthier Business

Avoid the fitness marketing guessing game when you work with our team of experts to grow your gym, fitness studio, yoga studio, fitness club, or personal training services. We help you get more clients, be more profitable, and change the game of gym marketing in the fitness industry. Contact a team member today to get started on your gym’s digital marketing journey to success!

We’ve driven over 2,137,349 leads for clients through digital marketing.

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Client Testimonial

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

–  David