Drive More Memberships
Drive More Memberships
See Greater Results With
Digital Marketing For Gyms & Fitness Studios
Is your fitness business looking for new ways to energize your marketing plan and gain new clients? If the answer is “yes,” then we can help you develop the perfect fitness marketing ideas to help get new members into your business. We offer everything you need to digitally generate more fitness clients and memberships to grow your business. Our experts focus their efforts in building your fitness marketing strategy from warm up to cool down and work with you every step of the way to build your gym’s strength in your community.
So, how do I market my fitness business? You can market your fitness business through social media, Google ads, email newsletters, and videos.
Now is the time to make sure your social media accounts are fully optimized to generate the new leads you want for your fitness business. How can you do that? Well, you can start with our social media growth service! We offer full-service social media management services, including reputation management. Our fitness marketing company will help you attract more motivated patrons using a strong presence on social media through visually engaging content, follower interaction, and daily monitoring.
Gain more leads and memberships through social media fitness marketing using paid social advertising (like Facebook ads) by promoting new features and events to potential members. You can also use social ads to promote client success stories. Potential customers interested in your business love seeing before and after results of what other clients have experienced. As a result, social ads can truly do wonders in encouraging new customers to get fit with your health club.
Google is one of the most powerful search engines today. That’s why many businesses and fitness programs like yours utilize Google search marketing tools like Google Ads to promote their brand. Search engine marketing or PPC ads are a great marketing tactic that can be used to specifically target the prospects your business is looking for. We can help you run pay-per-click search ads that highlight the best features of your fitness facility. We can also use them to showcase the allure of your memberships, your gym location, hours, and contact information for people searching for a place near them where they can improve their fitness habits.
In addition, there are a lot of times where your target audience will need a little extra reminder of your business when in search of fitness centers. In instances like these, we use retargeting to re-attract past website visitors with your branding to encourage conversions. Our ads are always cohesive and represent your gym’s overall atmosphere in a positive light that resonates with prospects.
Email newsletters are a great way to engage with current clients and potential clients in a valuable and personalized manner. This is a highly popular service with gyms, fitness studios, and fitness clubs because you can easily keep your members informed of monthly fitness schedules, class changes, and membership specials through a personalized method. Our services for email marketing include list management, newsletter design and sending, and reporting. We also offer personalization of emails so your firm can create better relationships with your members.
Customized email campaigns allow your fitness business to build a stronger connection with your clients by providing them with insightful information on a regular basis. For example, you could create email newsletters for your clients with healthy lifestyle tips and tricks. This way your email subscribers will be more engaged with your brand because they will feel like they are always receiving valuable information from you.
If you want someone to commit to you and sign-up for a membership at your gym or fitness studio, you need to prove to them that you are worthy of their time and money. And what better way to do that than by showing your expertise on social media platforms? Capture the attention of your potential members by creating valuable and engaging short-form videos where you can showcase the fun and amazing results they’ll have once they sign-up. Additionally, some quick tips and workout routines will help you better establish yourself as an expert in the fitness industry. Our fitness marketing agency can create those short videos that show your target audience how you can help them crush their fitness goals.
Step Into The Fitness Marketing Locker Room
To give you a little more insight into the digital marketing world of fitness, we thought we’d share some facts.
There are over 63 million fitness clubs in North America. It’s safe to say, that’s quite a lot of competition. So how do you show people that yours is worthy of their membership? It starts with a strong digital marketing strategy. With an effective and specialized digital marketing plan, you can stand out among even your toughest competitors.
With this growth, gym memberships have also continued to grow – over 20% in the last decade. Therefore, this is a great time to utilize digital marketing to generate more brand awareness and scale your business. So it goes without saying that you should be taking advantage of this opportunity and promoting your fitness facility to the people already out there looking to become a member!
Digital Marketing for Gyms in the Fitness Industry
The benefits of gym marketing in the fitness world are exactly what you want them to be: more leads & more memberships because that’s what keeps your gym profitable. But there is much more to it than that. There are steps along the way that get you to those leads and conversions that add more value to your gym’s brand than you ever thought possible. Making sure each step in the process is working effectively is how you will ultimately get the most qualified leads and conversions to your business. But receiving more leads and conversions are just some of the benefits of investing in digital marketing for your fitness business.
You will also experience these added benefits when you implement online gym marketing to your brand’s digital marketing portfolio:
Increased brand awareness
Nurture quality leads to conversion
Stay in communication with your members
Stay in communication with your members
Increase loyalty among members
Members feel more valued by your gym
If you want it bad enough, you’ll find a way to make it happen. – Cassie Ho
This statement rings true to your clients in their fitness goals but should also ring true to you as a business owner. We’re here to give you all the tools and support you need to make the dreams for your business happen. Let’s do it together. Accountability always works best. Contact us using the form at the bottom of this page to gain a new partner in marketing your business.
Why Choose LYFE Marketing For Fitness Marketing Services?
We Stay In Shape (Digitally)
Okay, so we may not always be in the best physical shape, but we do know digital marketing. And we know our way around a fitness marketing campaign. What do a good workout routine and digital marketing campaign have in common? Well, you have to change up your workouts just like you have to change up your digital marketing strategies. This is because once your routine gets stagnant, that’s when it starts to become less effective. To keep it fresh, you have to add something new or change something up. his is no different for digital marketing. If your marketing is out of date or just isn’t getting the results it once was, then it’s time for an update. We make sure our staff stays up to date on the latest fitness craze, group class, or nutritional breakthrough so we can offer the best fitness marketing services to your gym, studio, or club. We understand the importance of switching up your routine from time to time so your performance and results are always in tip-top shape.
You wouldn’t take fitness advice from someone who doesn’t appear to be in shape or perform daily workouts. So why would you work with a digital marketing company who has never actually succeeded in gym marketing? You wouldn’t. And we wouldn’t want you to. We know you’ll be confident in working with us because we have several fitness clients who have happily helped more and more members reach their strength goals and surpass their greatest fitness dreams. Our industry experience is how we guarantee that we can get great results for your business too. Not only that, but we also recognize that your business goals are unique. This is important to remember because even though we have worked with fitness clients in the past, we know that your business has specific goals you want to reach. That’s why we are dedicated to developing a plan and strategy that works specially for your fitness business and not anyone else’s.
When it comes to creating a marketing plan that will work specifically for your business, you have to keep in mind what industry your business is in. Fitness marketing is much different than marketing products or B2B services. You can’t market a fitness business the same way you would market a restaurant or law firm because of the audience you are trying to target and message you want to convey. We understand this. Which is why we have a team experienced in making small gyms like yours grow into larger facilities that compete with brand name fitness companies. Our specialists know what key elements of digital marketing within a fitness niche are most important to leverage when revamping your digital marketing campaigns. It takes a special combination of digital marketing channels and industry experience that we’ve learned that takes your gym marketing to the next level and surprises your competitors. With our digital marketing services, you will now be able to beat your competition, even in a niche market.
Proven Strategies for Gyms & Fitness Facilities
Here at LYFE Marketing, we genuinely care about your success. We are passionate about driving the results you desire for your business and helping your business grow. We do this through the strategies we use when creating a plan that works for your business. Through our experience, we’ve noticed there are certain factors that always make a great campaign. That being said, this is why we always factor these strategies into your digital marketing campaign.
How do I get more clients in fitness? By promoting your gym on social media, you may attract more clients in the fitness industry!
The first step to generating new clients is gaining trust with potential clients so they believe in your business. People want to work with someone they trust when it comes to improving their physique, so we make it personal and create a relationship. When you establish a trustworthy relationship with your prospects, that is how you will attract and maintain clientele for your gym.
Knowledge is Power
People are always seeking to gain more knowledge on certain topics, especially when they are searching for a solution to their problems. When you provide informative content to your audience, you’ll be seen as an industry leader. With insightful content, you will strengthen the relationship you have with your current clients and foster new relationships with potential ones. Essentially, the more you produce informative content, the more questions you can answer, and the more memberships you will have.
In all aspects of your marketing, we keep your target audience and company goals in mind. This is because if you don’t remember your goals or audience, then you’ll lose sight of the plan. We’re always striving to help you exceed member expectations. That’s why when we develop your campaigns, we make sure to include content that is valuable to your brand, goals, and audience.
What’s Most Important For Fitness Marketing Success Among Gym Owners?
Delivering relevant content, interacting with customers, promoting your business, and being present are all key components of success for gym owners.
Utilize videos and social media content to constantly provide your knowledge even after business hours. As we’ve mentioned before, anytime you can deliver meaningful information to your clients, that is a plus for your business. When it comes to living a healthy lifestyle, there are many times your clients will need your help outside of the gym. For example, if you have a video about healthy diets your clients can try, that will supplement the work they do at the gym. In turn, this helps them learn how to live an all-around healthier lifestyle. Providing extra means of helpful information whenever your clients need it is how you will keep them coming back to your business.
There is a difference between companies that don’t communicate with their clients after they use their services and companies who work to foster that relationship even outside of the gym. Constant personalized communication with members and non-members through email marketing efforts and a weekly or monthly fitness newsletter is what makes the difference between you and the other local gym down the street. Consistently offering valuable information is how your business will remain relevant to your clients compared to competitors. The only important thing to remember when communicating with your clients is to not overdo it. That means, don’t email too much and don’t email just to stay relevant. When you start doing this, your emails may become less effective. With our help, we’ll show you the perfect middle ground of keeping consistent contact with your clients that is effective and is always engaging.
Engage with fans on social media through comments and messages to encourage membership loyalty and word-of-mouth advertising. Engaging with your target audience on social platforms is a great way to keep your business “in the know” of how your audience behaves and what sparks their interests. You will be able to interact with your audience in real-time and build deeper connections with your followers.
Another great part of social media is the ability to display ads for your business. You can run social media marketing campaigns that showcase the strengths of your facility and your fantastic offerings for members. Just like Google ads, you can leverage social media ads to reach new clients and spread awareness about your fitness center instantly.
Take the Next Step to a Healthier Business
Generating more clients or reaching any goal you have for your business is not impossible. It all comes down to figuring out how effective your marketing strategy is. Luckily, you can avoid the fitness marketing guessing game when you work with our team of experts to grow your gym, fitness studio, yoga studio, fitness club, or personal training services. We help you get more clients, be more profitable, and change the game of gym marketing in the fitness industry. Contact a team member today to get started on your gym’s digital marketing journey to success!