Healthcare Marketing Services

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Generate More Patient Clientele

Healthcare Digital Marketing 

The medical industry is constantly changing, especially the way patients select their healthcare facilities.

What does this mean for you?

It means you need to evaluate the way you implement your healthcare digital marketing strategy.

01

Social Media Growth

We offer full-service social media management services, including reputation management. Our healthcare marketing agency will help you attract more patients to walk through your doors. Our methods include informative content, daily engagement, and follower interaction. With social ads you can promote free consultations, discounts, portals, and services while gaining patient leads and conversions.

02

SEM & Google Ads

Pay-per-click search ads highlight the benefits of your practice, services, and office information for patients searching for your services on Google. After they have visited your site, we also retarget patients with crisp, clean, & visually pleasing healthcare digital marketing ads representing your facility. These efforts capture patients that you might have otherwise lost without reminder of your facility.

03

Email Newsletters

This is a highly popular service with our healthcare clients. Easily keep your patients informed through a personalized focus about the latest happenings in your office, available vaccinations, new services or products you offer, and the breakthroughs in research. You can also schedule appointment reminders for patients and other healthcare vendors to ensure timely interaction and a positive healthcare experience. 

04

Content Marketing

Our content healthcare digital marketing services will help you produce quality content that informs patients about your services, doctors, illness, remedies, medications, and more to help them feel more secure about their health and demonstrate the knowledge your practice has.

05

Website Design 

Your website is often probably the first level of interaction you have with a patient. Build their trust with a clean and professional design that offers ease of navigation, and simple ways of contact. The easier it is to work with professionals, the more likely people will trust your facility with their health.

06

SEO – Organic Traffic

Rank at the top of search engines when patients look for healthcare locations, doctors, or practices for their needs. Be the first business to comfort them when they need it most. Make the process simple from start to finish by being right in front of their eyes on the screen within seconds when they search.

The Ever Changing Healthcare Industry

Healthcare may traditionally be an in person one-on-one practice, but your healthcare marketing doesn’t have to be traditional. In fact, it shouldn’t be. Over 80% of consumers searching for healthcare related topics begin their search online or through social media. If they don’t search for healthcare online, they rely on word-of-mouth and recommendations from others, which can be found in online reviews or enhanced via social media marketing.

 

Patients and consumers are gravitating toward being more in control of their own health rather than let healthcare facilities do this for them. Being a healthcare provider is more about working together with a patient than working for a patient. Stay involved and show your business cares with the help of a healthcare marketing agency like us. Keep the dialogue alive with patients in and outside the office.

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Benefits of Healthcare Marketing

Choosing to engage in healthcare marketing for your facility, service, or product is the most cost effective way to grow your medical brand. Position yourself as a healthcare leader in your community by establishing and increasing your competitive advantage against other medical representatives through medical marketing strategies.

 

After implementing healthcare marketing, you’ll notice the following results:

  • Improved patient satisfaction
  • Lower cost per patient acquisition, and lower overall marketing costs
  • Higher patient volume
  • Patient retention
  • More qualified leads
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How We Helped a Nutritional Facility Grow Their Following by Thousands!

As a healthcare facility, it can be difficult to grow a following on social media. It’s hard to make a new medication go viral on Facebook or introduce your new services on Instagram. But it’s only hard if you don’t know who to target. One of our healthcare clients is a nutritional help facility in NYC that needed to stand out as a small business in a giant city. We helped them do that. Within less than 10 months, we grew their following on Facebook by over 2,000%! We also gained over 3,000 Instagram followers (over a 60,000% growth)!

WHAT MAKES OUR SERVICES UNIQUE AS

 A HEALTHCARE MARKETING AGENCY

1
We’re Up to Date

Patients, physicians, and clients alike want the latest technology when it comes to healthcare, so why not expect the same from your medical marketing agency? We’re aware of technology importance and customer care, so we stay up to date on all the latest trends and changes in healthcare in order to provide you the best marketing services possible.

2
Industry Experience

You wouldn’t take your child to a doctor who had never worked with children before, so don’t trust your business with a firm who has never had a client in the healthcare industry. We have, so we know what patients, physicians, and managers expect and we deliver on those expectations.

3
It’s About You

Not every healthcare provider is the same, and they aren’t all seeking the same patients. Some are B2B healthcare service providers seeking other businesses. Every brand will need a different medical marketing strategy, which is why we develop a digital marketing strategy specific to your practice’s business goals.

Healthcare Marketing Success Factors

We go the extra mile and incorporate these elements into your digital marketing efforts to ensure your campaigns are always running smoothly. 

  1. Research Your Competitors. You have to know who you’re trying to beat before you can be #1. We perform thorough competitor research so we know what we’re shooting for.
  2. Constant Communication. We keep an open line of communication with you at all times. You can also schedule monthly or bi-weekly calls to learn more about the progress of your campaign.
  3. Continuous Optimization. Consumer and patient preferences are always changing – as is digital marketing. We continually adjust your campaigns to keep up with digital and preferential updates.

OUR METHODS TO HEALTHCARE

DIGITAL MARKETING

1
Strategic Plan

The first step we take with any of the services we offer is working with you to determine who your target audience is and the goals you want to achieve with our services. With that information and a few other details, we craft a custom digital marketing plan and show you the path of success your business will take.

2
Ads, Content & Promotion

We attract patients and patient referrals using complementing digital mediums, such as social ads, search ads & blogging, that align with your audience and your brand’s goals. 

3
Daily Monitoring 

We don’t believe in a set it and forget approach to digital marketing. Marketing your facility the right way requires constant attention. Your dedicated specialist performs daily account monitoring and reputation management on all platforms.

4
Engagement

Communication with patients, vendors, and customers is key. Interacting with people online is just as important as it is in your office. Enhanced engagement with patients and physicians increases the growth of your healthcare network.

5
Optimization

New business and repeat business is what keeps your facility thriving and growing. Optimizing your digital marketing efforts will help generate revenue needed to maintain healthy margins resulting in the lowest cost per conversion possible.

Medical Marketing in a Digital Age

Unlike traditional forms of healthcare marketing, digital healthcare marketing accurately provides a quantitative return on investment as well as a quality one. You will see your costs decrease and client quality increase as leads and patients rise. These two benefits alone allow your facility to allocate funds to other areas you want to improve and provide better services to your patients.

 

All of our digital marketing services adopt a patient-centered strategy in an effort to help your business succeed. Whether your practice has one location or many locations, we specialize in helping hospitals, specialty clinics, urgent care facilities, pediatric care facilities, and more through our various healthcare digital marketing services.

We’ve driven over 983,287 leads for clients through digital marketing.

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Client Testimonial

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

–  David