Healthcare Marketing Services
Help More Patients With A Healthcare Marketing Strategy
Healthcare Marketing Services
Help More Patients With A Healthcare Marketing Strategy
Generate More Patient Clientele
Healthcare Digital Marketing
The medical industry is constantly changing, especially the way patients select their healthcare organizations. With the rise of telemedicine and new health information, health systems have to adjust their marketing strategies to fit the new way their prospective patients search for healthcare professionals.
What Does This Mean For Your Medical Practice?
It means you need to evaluate the way you implement your healthcare digital marketing strategy. In today’s digital age, companies are looking for the most effective ways to boost their marketing efforts online, and that includes your healthcare practice too. Want to get new patients to your organizations? Here are a few places you can use digital marketing to start.
It’s pretty clear how powerful social media is in engaging with others and building connections. Therefore, it is a great tool for your practice to use to engage with your potential patients. We offer full-service social media management services, including reputation management. Our healthcare marketing agency will help you attract more patients to walk through your doors. Our methods include informative content, daily engagement, and follower interaction. With social ads on LinkedIn, Twitter, Facebook, or Instagram, you can promote free consultations, discounts, portals, and services while gaining patient leads and conversions, all while strengthening your healthcare brand image.
SEM and Google Ads are one of the top ways you can leverage Google search engine pages and drive traffic to your organization. Pay-per-click search ads highlight the benefits of your practice, services, and office information for patients searching for your services on Google. Healthcare companies have the ability to target qualified leads more efficiently. After they have visited your site, we also retarget patients with crisp, clean, high-quality, and visually pleasing healthcare digital marketing ads representing your facility. These efforts capture patients that you might have otherwise lost without the reminder of your facility.
This is a very popular service with our healthcare clients. Highly informative and highly valuable, our email newsletters are one of the most effective ways to build relationships with your clientele. Easily keep your current patients informed through a personalized focus about the latest happenings in your office, available vaccinations, new services or products you offer, and the breakthroughs in research. This establishes a deeper connection with your email subscribers by always keeping them in the know. You can also schedule appointment reminders for patients and other healthcare vendors to ensure timely interactions and a positive healthcare experience.
If you think short videos are only for those fun challenges and trending effects, you’ll be surprised by how many people seek healthcare professionals’ advice and tips on social media platforms. People love short videos simply because they are easy to consume and give straight-to-the-point answers to their questions. We will help you create engaging and valuable short videos on different social media platforms to reach a wider pool of people and establish yourself as a healthcare expert. Get started today and turn these viewers into real-life clients.
The Ever Changing Healthcare Industry
Healthcare may traditionally be an in person one-on-one practice, but your healthcare marketing doesn’t have to be traditional. In fact, it shouldn’t be. Over 80% of consumers searching for healthcare related topics begin their search online or through social media. If they don’t search for healthcare online, they rely on word-of-mouth and recommendations from others, which can be found in online reviews or enhanced via social media marketing. And in the healthcare industry one negative review can severely impact your practice. However, when you work with a marketing team that knows the importance of using techniques to combat those negative reviews, like patient experience surveys, you will be able to not only uphold your brand image, but build a better connection with past clients.
Patients and consumers are gravitating toward being more in control of their own health instead of letting healthcare facilities do this for them. Being a healthcare provider is more about working together with a patient than working for a patient. Stay involved and show your business cares with the help of a healthcare marketing agency like us. Keep the dialogue alive with patients in and outside the office.
Benefits of Healthcare Marketing
There are many reasons why healthcare marketing can boost your marketing efforts and benefit your practice. For starters, choosing to engage in healthcare marketing for your facility, service, or product is the most cost effective way to grow your medical brand. In addition, you can position yourself as a healthcare leader in your community by establishing and increasing your competitive advantage against other medical representatives through medical marketing strategies.
After implementing healthcare marketing, you’ll notice the following results:
- Improved patient satisfaction
- Lower cost per patient acquisition, and lower overall marketing costs
- Higher patient volume
- Patient retention
- More qualified leads
How We Helped a Nutritional Facility Grow Their Following by Thousands!
As a healthcare facility, it can be difficult to grow a following on social media. It’s hard to make a new medication go viral on Facebook or introduce your new services on Instagram. But social media can be beneficial to the healthcare industry when it’s leveraged correctly and you know who to target. One of our healthcare clients is a nutritional help facility in NYC that needed to stand out as a small business in a giant city. We helped them do just that. Within less than 10 months, we grew their following on Facebook by over 2,000%! We also gained over 3,000 Instagram followers for them (over a 60,000% growth)!
What Makes Our Services The Best As A Healthcare Marketing Agency
We’re Up to Date
In the healthcare system, patients, physicians and clients alike want the latest technology when it comes to healthcare, so why not expect the same from your medical marketing agency? We’re aware of the importance of technology and customer care, so we stay up to date on all the latest trends and changes in healthcare in order to provide you the best marketing services possible. When you have a marketing strategy that works effectively with current trends, you’ll be able to tap into the ways your potential clients search online. Only then will you see the most qualified leads for your practice and be able to grow your clientele in the future.
You wouldn’t take your child to a doctor who had never worked with children before, so don’t trust your business with a firm who has never had a client in the healthcare industry. We have, so we know what patients, physicians, and managers expect and we deliver on those expectations. Working with healthcare professionals has given us the knowledge and experience needed to know the key factors of creating successful healthcare marketing campaigns. When you partner with us, you can trust that your practice will receive quality service and results.
It’s About You
Not every healthcare provider is the same, and they aren’t all seeking the same patients. Some are B2B healthcare service providers seeking other businesses. Some are pediatric healthcare providers. What ever the scenario, every brand will need a different medical marketing strategy, which is why we develop a digital marketing strategy specific to your practice’s business goals. After all, the key way to see the results you want is by levering a strategy that works specifically for your business.
Healthcare Marketing Success Factors
We go the extra mile and incorporate these elements into your digital marketing efforts to ensure your campaigns are always running smoothly.
Research Your Competitors
You have to know who you’re trying to beat before you can be #1. We perform thorough competitor research so we know what we’re shooting for.
We keep an open line of communication with you at all times, whenever you need it. You can also schedule monthly or bi-weekly calls to learn more about the progress of your campaign.
Consumer and patient preferences are always changing – as is digital marketing. We continually adjust your campaigns to keep up with digital and preferential updates.
Our Methods To Healthcare Digital Marketing
The first step we take with any of the services we offer is working with you to determine who your target audience is and the goals you want to achieve with our services. We take a closer look at your practice as a whole, as well as analyze the competition and industry. With that information and a few other details, we craft a custom digital marketing plan and show you the path of success your business will take.
We attract patients and patient referrals using complementing digital mediums, such as social ads, search ads & videos, that align with your audience and your brand’s goals. The customized content we create for these channels will be optimized and highly responsive.
We don’t believe in a set it and forget approach to digital marketing. Marketing your facility the right way requires constant attention. Your dedicated specialist performs daily account monitoring and reputation management on all platforms. This helps your campaigns always be running the best they can so you can get the best results.
Communication with patients, vendors, and customers is key. Interacting with people online is just as important as it is in your office. Enhanced engagement with patients and physicians increases the growth of your healthcare network.
New business and repeat business is what keeps your facility thriving and growing. Optimizing your digital marketing efforts will help generate revenue needed to maintain healthy margins resulting in the lowest cost per conversion possible.
Medical Marketing in a Digital Age
Unlike traditional forms of healthcare marketing, digital healthcare marketing accurately provides a quantitative return on investment as well as a quality one. You will see your costs decrease and client quality increase as leads and patients rise. These two benefits alone allow your facility to allocate funds to other areas you want to improve and provide better services to your patients.
All of our digital marketing services adopt a patient-centered strategy in an effort to help your business succeed. Whether your practice has one location or many locations, we specialize in helping hospitals, specialty clinics, urgent care facilities, pediatric care facilities, and more through our various healthcare digital marketing services.