Content Marketing for Nonprofits

No two nonprofit organizations are alike, so you shouldn’t have to settle for a generic content plan. Luckily, at LYFE Marketing, we’ve developed a system that can help determine and meet the unique needs of all of our clients.

In order to draft the best content for you, we’ll start by developing your content strategy. We’ll familiarize ourselves with your nonprofit, your organization’s mission, your target audience, and your budget. And together we’ll determine what steps we’ll take to help you reach your brand awareness and donation goals. Your content marketing plan will be completely personalized for your organization, so that you can get the most out of your campaign.

Once we have reviewed your marketing goals and set your content plan, we’ll begin creating content for your nonprofit. We’ll set an editorial calendar, follow this schedule, and help you tell a story through your blog posts. Our goal is to provide you and your web visitors with high-quality, relevant content that both promotes your organization and engages your viewers.

Running a blog can be time-consuming when you have so many other things to worry about, but we can handle that for you. After each post is written and approved by you, we can publish them on your website. Once we gain access to your website, we’ll make sure that each post is visible and accessible, the formatting is correct, and each page is optimized for search engine algorithms.

The most successful content marketing campaigns are the ones that focus on what their target audience wants to see. After all, if your content isn’t relevant to them, they’re less likely to find and engage with your organization in the first place. The best way to ensure that your web visitors are satisfied with your content is through monitoring your site metrics. Your account will have a specialist dedicated to monitoring your blog engagement and reporting relevant information to you. We’ll be able to tell which posts are/aren’t successful, what topics your viewers engage with the most, and what areas we can improve upon. All of this will help us improve your campaign and drive it further.

Digital habits are always changing, so sticking to only one marketing tactic means your nonprofit marketing efforts can only get so far. You want to make sure that your blog content reflects what viewers want to see at that moment. We know that it can be difficult to keep up with new trends, so as your content marketing campaign progresses, our marketing team will take the time to make any necessary adjustments for you. Your web metrics will help guide us towards future content that is more relevant and impactful to your viewers. We’ll take all of it into consideration when writing upcoming blog posts and developing content calendars.

Our marketing team is able to personalize your strategy based on your organization’s mission, and drive more new donors to your nonprofit. While we focus on blogging, we can also help you with other types of content and inbound marketing. Visual content creation, like graphic design, photography, and videography, are just a few of the other services we provide. Whatever you need to solidify your standing as a successful nonprofit, we can help.