Ecommerce SEO Services
Rank 1st On Google
Be Found In Searches With Ecommerce SEO Services
It’s safe to say that the internet has made buying online convenient for many internet users today. New ecommerce platforms and ecommerce stores are popping up every day. Needless to say, the ecommerce industry is crowded with thousands of competitors vying for your target market’s attention. How can you stand out? By ensuring your customers find you and not your competitors with SEO. Drive more clicks, more visits, more sales and more revenue. Get real results now.
WHAT YOU NEED TO KNOW ABOUT ECOMMERCE SEO
Here’s the deal.
Consumers are spending a lot more time online than in the past, and this has influenced their viewing and shopping habits. The fact of the matter is online shopping and retail has become increasingly popular, and it’s a vital component to the success of modern businesses. One major way that these consumers find new businesses to buy from is through research on search engines like Google.
But how deeply does this affect your business? Well for starters, if you are a small ecommerce brand, trying to gain traction with your audience is going to be your main priority. Building brand awareness is vital for any business, but especially so for new businesses trying to build their clientele. Therefore, if your website isn’t getting any visibility on search engine results pages, then you’re losing a lot of potential customers and sales for your business. Search engines are accessible to billions of internet users, and even when narrowing down consumers to just your industry, that’s still millions of viewers who might come across your website. Those numbers alone show just how powerful search engines can be, so the best step in preparing your business for greater success is through a diligent SEO campaign.
But not just any search engine rankings will do. Pages that rank at the top of Google receive 36.4% of search traffic. And the second result receives around 17.5% of traffic. If you rank anywhere below that, you’re not going to see nearly as much traffic to your website. Those are enough reasons for you to invest in SEO for your ecommerce business. It gives you an edge over your competitors.
And the best part about ecommerce SEO? Unlike paid ads, it is a way to drive “free” organic traffic to your website. This is why SEO tends to be a favorable technique for many small businesses on a budget. With organic search methods, your website ranking will be accessible to anyone who searches for information relevant to your industry, and you’ll be able to constantly accumulate results. Through the simple use of target keywords and other SEO best practices, you can reach your potential customers with ease. Yes you will have to make some adjustments to your webpages, like site structure, link building, and product descriptions, but once you earn your spot, it’s well worth it. You will be able to drive free traffic to your website, even when you’re not in the office. Isn’t that great?
And if you don’t have time or know-how to execute SEO on your own, then you can take advantage of our ecommerce SEO services to take care of it all for you. Stand out from the competition & drive qualified traffic to your site when you work with our ecommerce SEO experts.
How Much Does SEO Affect Your Ecommerce Business?
Gone are the days when people would drive around town to search for products to buy. Not to mention traditional marketing means are becoming less effective as they once were. So, businesses aren’t using them as often to advertise their products and services. Today, the internet offers a more practical way for people to find what they need — and that is through online research. Since most of us live fast-paced lives, we tend to heavily rely on search engines to look for solutions. With a quick Google search, we are able to find what we need.
What’s great about search engines is that they provide you a virtual product catalog in the palm of your hands. It makes shopping easier and faster because it instantly gives you recommendations to choose from for every product you search for. In addition, searchers are able to find tons of information on a specific product and compare it to others. And if you’re an ecommerce business, you definitely want to be included in the list of products these search engines recommend. Why? Well, here are a few reasons.
With the numbers above, you really can’t deny the power of SEO for businesses today. As more and more people prefer to do online research before purchasing a product, you need to ensure that they find your brand first before your competitors. An effective ecommerce SEO strategy is just what you need. And this is what LYFE Marketing can help you with.
The Benefits Of Utilizing Ecommerce SEO Services
Increased Brand Exposure
As we mentioned before, brand awareness is extremely important for any business to actually remain a sustainable business. Without your target audience being aware of your brand, they can’t do business with you. That’s why equipping your business with the tools to be seen by new customers is key. Ultimately, your ecommerce company gains brand exposure by being available to be seen when people search for your products. Working with an ecommerce SEO company will help you get the expertise necessary to gain this exposure. We have worked with companies like yours and know how to go head-to-head against your competitors for that top spot on the search engines.
Establish Your Credibility
Did you know that Google uses more than 200 ranking factors in their algorithm for ranking websites on their SERPs (search engine result pages)? While this can feel overwhelming if you’re new to SEO, these factors are definitely worth optimizing your website for because high search rankings establish brand-consumer trust. For starters, optimized content signifies to search engines that your business’s content is relevant and credible. When search engines recognize that your content is credible, they will boost it up on search results. Therefore, your potential customers will see your site and other top sites as credible and professional brands. This factor is important for your business because your potential customers are forming an opinion on your business before they even visit your site. So, you have to make sure it’s a positive one or you could be losing customers before you get them. With our SEO services, we can help you establish great credibility and rank your website to be among the best in your industry.
Boost Organic Traffic To Your Website
Has there ever been a time you’ve clicked through search results that didn’t rank at the top of the page? Probably not and it’s certainly not common for most internet searchers. In fact, research shows that higher ranked websites receive the most traffic because they are what people see first when they perform a search. It turns out that 21% of users stated that they often don’t click more than one search result. And with the convenience of the internet allowing users to search for anything and solutions populating within seconds, users want instant answers. They want to find what they are looking for right there and then. It’s as simple as that. So when it comes to being the site they choose, you have to be at the top. With ecommerce SEO, you can rank at the top of search engine results pages for free instead of paying to be the top ad.
Generate More Sales
The bottom line of any marketing strategy should be to increase sales for your business. Ranking for the right keywords is the best method for gaining sales in ecommerce SEO. Keywords are a major part of ecommerce SEO because essentially they help connect your business with your target customers. For instance, if your business specializes in affordable children’s apparel, then you would want to use keywords that are relevant to your business that will help potential customers find you, such as “affordable children’s clothing.” However, you can only find the right keywords with an effective ecommerce SEO plan and keyword research. Proper keyword research allows you to target your customer and know what they are searching for. With this knowledge, you can rank your pages and products for the specific keywords people search for. Then, your site will be on the first page of search results – prompting users to click, browse, and purchase. Now you can enjoy the benefit of more sales for your business!
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#1 SEO Rankings Increased Revenue By $103,510.98 For This Client In 6 Months
Many of our clients come to us wanting to increase their brand awareness so that they can in turn increase their sales. The same was the case for this client. They just needed to beat out their competitors to sell their business’s products. We helped them do just that in only a 6 month time span by implementing an ecommerce SEO plan that worked. Through the use of quality keyword research, we helped them rank for brand-related keywords and the same keywords as their competitors. Outrank the competition – that’s what we do for you.
Essential SEO Services For Online Stores
Site Audit
The first step in our ecommerce SEO services is getting to know your brand, the types of customers you want to target, and the sales goals you are looking to achieve. All this information is necessary in knowing exactly what SEO plan to craft for your business and how to do it. Because not every ecommerce business can implement the same SEO strategies, it’s important for us to learn your brand so we can create a strategy that works best for you. Our experts then perform a site audit to analyze your site’s current content, mapping, code, and use of relevant keywords. This helps us identify your site’s strengths & weaknesses so we can better develop an SEO strategy for your online store. In addition, we look at your competitor’s site and analyze what they’re doing so we can help set your business apart. Ultimately, performing an SEO audit of your site is how we hit the ground running with developing a powerful ecommerce SEO plan for your business.
Keywords
The #1 aspect of ecommerce SEO that must be correct are the keywords you try to rank for. If you aren’t utilizing the right keywords for your business, then you won’t get the most out of your SEO efforts. But how do you know what keywords to use? Well, it starts with identifying the different types of keywords you can use, such as primary and secondary keywords. Primary keywords and secondary keywords will be what sets you apart from your competition. Our experts will perform this research for the more effective search terms and develop a plan to optimize your site so that it outranks your competition for the keywords your customers are searching for. We know keywords are very significant, that is why our SEO specialists will come up with the best keyword ideas for your business that will capture the attention of your audience.
On-Page SEO
On-page SEO refers to all the optimization that is done on your site. For example, when we optimize your blog content, landing pages, site structure, and link building, we are performing on-page SEO (which works differently than off-page SEO). We use our own set of professional ecommerce SEO tools to perform extensive keyword research on your products, target audience, and competitors. This is where we spend time making sure your ecommerce site is perfect for your customers and the search engines alike. When it comes to on-page SEO, a big factor that goes hand-in-hand is the user experience. We make sure to keep in mind your website visitor’s experience when optimizing your web pages. This is because once you get your potential customers to your site, you have to also have methods in place that make them want to make a purchase from you. We always make sure to not neglect factors such as site speed and design as well. This is also when we prepare your site for the traffic it is about to receive and implement software and tracking analytics, like Google Analytics, to ensure accurate results are reported.
Ongoing SEO
As an ecommerce SEO company, we’re here to tell you that ecommerce SEO is not a one time service. You have to keep up with it or else your SEO efforts will start to become less effective. This is because trends are always changing. Therefore, if you aren’t utilizing the right content at the right time to attract your customers, then you won’t get the results you need. Not to mention, if you don’t keep track of the performance of your campaigns, then you won’t be able to make the proper adjustments to your campaigns. If you want your site to remain relevant in the ever-changing consumer market we live in today, then you need ongoing ecommerce SEO services. And you don’t have to do it on your own either! We offer this to accompany our SEO services because we don’t want your money to be wasted. We recognize that as a business owner, you probably don’t have the time to run and optimize your SEO campaigns on your own. Keeping track of your website’s conversion rate, search volume, and other metrics may not be at the top of your to-do list, and that’s where we can help. We take pride in the work we do and the success we create for ecommerce companies like yours.
ECOMMERCE SEO TIPS
Yes, including keywords is a very important part of effective SEO, but you can actually go overboard with it. When you use certain keywords too much, like in meta tags, backlinks, and your site’s other content it can actually hurt your SEO efforts. Keyword stuffing is an attempt to boost your content to be ranked higher by search engines because it will be seen as “more relevant.” However, overuse of keywords can result in your content looking inauthentic and spammy. It sends the message to your potential audience that you might not be trustworthy. And you don’t want this. According to BigCommerce, search engines can penalize your content for keyword stuffing by being bumped down in the rankings. Using this SEO method can seriously hurt your business credibility and is best to avoid at all costs.
At first, duplicate content may sound like a good way to get your brand out there because that means more content for your audience to see. However, it is another method that can negatively impact your SEO efforts. Duplicate content is ineffective because it confuses the search engine crawlers when it comes to ranking your site. For instance, if you have two product pages with the same url or content, then crawlers won’t be able to accurately rank those pages. In turn, diminishing the effectiveness of your SEO. Duplicate content is common but can be fixed easily with different methods. You can use methods such as including “NoIndex” tags in your page’s code so crawlers won’t try to rank those pages.
The title is always the first thing you see when you come across new content. That being said, you cannot neglect optimizing your page titles with the right SEO methods either. Including your primary keywords in your title is a common way to optimize your tags. This is because the title is a way to tell your audience what your content is about. Using your keywords in your titles signals to your audience that your business has the solution to their query. In turn, making them more likely to engage with your content. In addition, making sure your title tags are within a certain character length is also beneficial for your content because search engines only display a certain amount of characters in a page title. Essentially, you want your potential customers to gather the right information about your company as soon as they come across your listings on search engines. Only then will they be encouraged to interact with them.
Most keyword phrases are about two to five words in length. What does this mean? It means if you and your competitors are all using the same short keyword phrases in your content to attract customers, then it will be harder to rank above them on search engines results. That’s where long-tail keywords come in. Long-tail keywords are a more specific use of keywords that allow you to target your potential customers and provide more specific solutions to their problems. Most of the time searchers that use long-tail keywords are more likely to purchase from your business because they are searching for something specific. In the end, using long-tail keywords can help you drive more qualified traffic to your site and is a powerful technique to include in your SEO strategy.
Similar to your page titles, snippets are a small preview of what your content is about. Snippets allow you to highlight the most relevant parts of your category pages or product pages on search engine results. Using the right keywords in your snippets not only informs search engines that your content is relevant, but it also allows your potential customers to get specifics about your content quickly and easily. In addition, when you optimize your snippets, you can help boost your SEO further. There are features on search engines called featured snippets, that your content can actually rank for organically. These featured snippets usually show up at the top of SERPs and are viewed as the most relevant information. An effective way to get these featured snippets is to include schema markups that we use in our SEO services. With ecommerce SEO services, there is a chance your business can be featured for images, videos, or any other website content, so long as your content is optimized in a way that signals to search engines it’s relevant.
When it comes to having many images on a product category page, you want to make sure those images are found by website crawlers. You can do this by editing the Alt text on the images. Since crawlers can’t read images they same way they read text on a page, including the Alt text helps the crawlers recognize what the image is about. This way, your images and content can be found on search engines when your target audiences searches for them. However, you want to still make sure you don’t run into keyword stuffing when it comes to editing your alt text as well. With our ecommerce SEO services, we will implement the right keywords on your image Alt text so you can increase the chances of reaching your potential customers online.
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PROVEN STRATEGIES FOR ECOMMERCE SEO SUCCESS
People all around you and across the nation are searching for the products you offer right now. Is your brand showing up as an option for their purchase? Here are the most important components to have in your SEO strategy:
On-Page Optimization
There is certain coding that needs to be in place for your website to have a chance at ranking. If you don’t know where exactly to start with on-page optimization, we can help!
Relevant Content
Your website must have content that provides additional value to your visitors in order for Google and other search engines to understand your site. Providing relevant and appealing content is extremely important to getting recognized on search engine results pages. With our ecommerce SEO services, we can help you develop the right content your online business needs to become more visible.
Quality Backlinks
External links to your site help boost your brand authority and increase your potential for ranking. When other credible sites link back to your content from their site, it signals to search engines that your content is relevant. Not only that but it also allows you to increase your reach by tapping into an audience that you may not have captured from search engines.
Internal Linking
If your business uses blogging to engage your audience, then using internal links is a great way to keep traffic on your pages. Even if you don’t use blogging, internal linking can be used to link back to any other important pages on your website. It allows search engines to better understand your website content and makes it easier for them to rank it.
Detailed Meta Descriptions
Similar to snippets, meta descriptions provide more information on what your content is about. This gives search engines more detailed information on your content, in turn helping them to better rank your content online. Essentially, the more detailed your descriptions are, the better chances you have at snagging a top rank.
Quality Site Architecture
A part of your site architecture isn’t just what meets the eye, but it’s also the digital makeup of your site content as well. That means making sure your coding, sitemap, and other data are optimized is just as important as the content your website visitors see. Website crawlers have to find the right information on your site so they can index it. We know this, and we always make sure to focus on site architecture in our ecommerce SEO services.
Blog Regularly
Blogging has become a very popular form of marketing for many businesses today because it works. Blogs allow your brand to provide insight on industry topics and help your audience connect with you. That’s why sites like Shopify actually have built in blog platforms included in their website designs. You will continue to attract traffic and links by consistently writing interesting and informative blog posts. With our ecommerce SEO, we help you craft and optimize the right blog content so you are remaining a relevant brand to your audience.
What Makes Us A Great Ecommerce SEO Company To Work With
Industry Experienced
Not only do we have years of SEO experience in various industries, we also have proven experience in performing ecommerce SEO. We have worked with many ecommerce businesses in the past to create robust SEO strategies that worked. That’s how we’ve gained our ecommerce SEO knowledge. Want to know more? Just chat with a business development representative to learn how we can grow your company through our ecommerce SEO services.
Full Service
Ecommerce SEO works best when used in conjunction with other forms of digital marketing, all of which we offer as we are a full service digital marketing agency. You will see best results with the most purchases when your ecommerce SEO is integrated with other services like blogging, social media marketing services and social media advertising services, email marketing services and more. We have specialists dedicated to all these services.
Specialization
As a full service digital marketing agency , we have a strong team of in-house specialists that are well-versed in each area of ecommerce marketing. You will be assigned a specialist who has experience in ecommerce SEO, specifically in addition to any other services you may wish to incorporate into your ecommerce SEO package.
Will Ecommerce SEO Really Work For Me?
Ask yourself this.
If someone goes to Google and searches for anything related to your products, would your business appear as one of the top 3 results? If the answer is no, then our ecommerce SEO services are right for you. We can position your brand and online store to show up when it matters most.
If your ecommerce SEO isn’t in check, then you could be missing out on clicks to your site – which means you’re missing out on potential sales and revenue. Fill out the form below and schedule a meeting to experience the benefits of using our ecommerce SEO services.
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