LinkedIn Marketing Consultant

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Grow Your Business With The Help Of A LinkedIn Marketing Consultant

When you partner with LYFE Marketing, you will be assisted by an experienced LinkedIn marketing consultant who will guide on how to use the professional social network to give your business a digital marketing push.

Is LinkedIn Marketing Effective?

LinkedIn has always been the odd man out of social media sites. It’s not used as much for social chatting with friends and family like other social networks are. While LinkedIn can also host content and can be a means of connection and communication, it is mostly limited to professional matters. 

Compared to other social media platforms, the user base of LinkedIn is quite small. With just over 600 million users, it’s smaller compared to Facebook or Twitter. 

Contrary to what many believe, however, this is not a weakness; it emphasizes the fact that LinkedIn really is designed and meant for professionals and for them to connect with each other. While LinkedIn is not the biggest network, it can be a powerful tool for those with a B2B target market.

It is said that 50% of the members of LinkedIn are decision-makers within their organizations. It makes absolute sense for you to connect with them where they already are and use this platform in your marketing strategy.

It is said that 50% of the members of LinkedIn are decision-makers within their organizations. It makes absolute sense for you to connect with them where they already are and use this platform in your marketing strategy.

LinkedIn can be an effective channel for marketing your business and a powerful platform for generating B2B leads when used properly:

It’s helpful if your company page is maintained with all the relevant information and useful content that your audience will appreciate. By marketing your brand as an expert in your niche, people will be drawn to you. Don’t forget to include all the accomplishments and achievements of your business when building your page. That’s one place where you should really show off.

Another important reason why LinkedIn can be such a powerful tool for your business is because it’s a fast way for your brand to gain exposure. People are using LinkedIn for business and are therefore already in the mindset to do business with you.

Your LinkedIn page can also help you when it comes to building the credibility of your brand. Think of a time when you were looking for a person or a company on LinkedIn and you didn’t find any profile for them. That kind of affected their credibility in your eyes didn’t it? The same concept applies to your business and your online presence on LinkedIn.

What Are LinkedIn Groups & Why Do They Matter?

One of the leading ways that you build your brand as an expert within your niche is by creating a LinkedIn group. That group should be centered around providing solutions to problems within your industry. That is the best way that you can attract people to join your group.

Now, you cannot promise them solutions and not deliver, or else your brand will lose credibility right away. Your solutions must work.

When people start to join your LinkedIn group, you can engage them by giving them a free gift, such as a free course that they can take in exchange for their contact information. They will be more likely to share their personal information with you then because you are providing the solution that they are looking for.

When it comes to creating your group, there are a few things you should remember.

One of the leading ways that you build your brand as an expert within your niche is by creating a LinkedIn group. That group should be centered around providing solutions to problems within your industry. That is the best way that you can attract people to join your group.

Now, you cannot promise them solutions and not deliver, or else your brand will lose credibility right away. Your solutions must work.

When people start to join your LinkedIn group, you can engage them by giving them a free gift, such as a free course that they can take in exchange for their contact information. They will be more likely to share their personal information with you then because you are providing the solution that they are looking for.

When it comes to creating your group, there are a few things you should remember.

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  • The name of the group should be related to your brand
  • After you create the group, post a welcoming post that everyone can see
  • Once the group is up and running, you must maintain it and keep it active by posting content that is relevant to what your website and company is all about
  • You can also give offers to all the members of the group to win and reward their loyalty

It’s crucial for you to win your group members’ loyalty because you need them in order to grow. This is due to the nature of LinkedIn groups. You are only allowed to invite people who you are “connected” with on LinkedIn, so that puts a real limit to the number of people that you can ask to join. This is where you can encourage members to invite their connections to join your group. Again, for people to want to join your group, you must offer them actual solutions and valuable information.

Marketing on LinkedIn is different from marketing on other social media platforms; it offers a much more targeted approach to B2B marketing.

How To Make Use Of LinkedIn Advertisements

LinkedIn ads are an effective means of promoting your business. There are several types of ads on LinkedIn. The ad formats include:

  • Sponsored content
  • Direct sponsored content
  • Sponsored InMail
  • Text ads
  • Dynamic ads

A more dynamic ad solution offered by LinkedIn is the LinkedIn Audience Network. This network will let you target your audience content that can be published on apps and websites outside of LinkedIn that are part of the network. This feature can be enabled when creating a campaign.

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Each LinkedIn ad format has its purpose; one of our LinkedIn marketing consultants would be able to determine which ad campaign would be best for your business based on your goals. 

Overall, LinkedIn ads are a great way to extend your reach to targeted users and track your end goal, which is conversions.

Getting Help From A LinkedIn Marketing Consultant

Your business can benefit from the expertise provided by a LinkedIn marketing consultant. Our expert specialists can guide you along the intricacies of marketing on LinkedIn. We are very familiar with the platform since we have used it for our own marketing.

We will teach you the very same techniques that we utilize for our own marketing efforts. 

Contact one of our specialists now, so you can learn more about the potential of using LinkedIn marketing for your business.

Important Metrics In LinkedIn Marketing

Post Performance

As with any social media post, there are certain metrics you’ll need to gauge to measure its performance. We’ll help you keep a pulse on post impressions, engagement, and clicks.

Content Reach

You need to know how many unique people are reached by each one of your posts or advertisements. That is a strong way of measuring how effective your marketing efforts are and if you’re reaching a sizable audience within your target market.

Tracking Conversions

When it comes to LinkedIn Ads, it is so important to keep track of all the conversions that the ads are generating. That is the ultimate metric to keep track of because it measures the effectiveness of your overall campaign and not just one particular ad. How many of those who clicked on the ads became paying customers? Our Linked marketing consultants can help you keep track of conversions and ROAS (return on ad spend).

Why You Should Choose Us As Your LinkedIn Marketing Consultant

We Will Walk You Through The Process

We Will Walk You Through The Process

We’re not going to rush through the whole consultation process. We will make sure that you understand each step, from optimizing your profile to running your LinkedIn group and more to make the most out of it. We will only end the consultation when you have a confident understanding of the whole process.

We Are Expert Marketers

We Are Expert Marketers

LYFE Marketing is a leading digital marketing agency that has been in the business for several years. We have hundreds of clients and have helped many businesses to achieve their digital goals. We are not new to this industry or to LinkedIn marketing in any shape or form. We deliver top of the line consultancy.

Expertise At An Affordable Price

Expertise At An Affordable Price

Yes, we’re experts and we have helped countless businesses already but that doesn’t mean that our services are beyond your budget. We charge reasonable fees for our consultancy services because we want small businesses to experience top of the line marketing guidance at a price point they can afford.

Get in touch with one of our specialists now.

Our LinkedIn Marketing Consultancy Process

Get To Know You

Get To Know You

This is always the first step with our consultancy services. We need to thoroughly understand your business, brand and goals before we can guide you in maximizing LinkedIn marketing. We’ll accomplish this by having you fill out an extensive questionnaire first. Then, after reviewing your questionnaire, we’ll hop on an introductory call with you.

Developing A LinkedIn Strategy

Developing A LinkedIn Strategy

The next step for us is to develop a LinkedIn strategy for you. We will decide what type of strategy is going to work best for your business. While LinkedIn advertising is the most frequently used marketing method on the platform, your specific business might benefit more from the use of a LinkedIn Group. That means building up a community. Our consultant will be able to guide you in these types of decisions.

Implementation

Implementation

We will guide you on how you can implement the strategy that we have crafted for you. As your LinkedIn marketing consultant, it’s our job to teach you how to implement your strategy. We will equip you with all of the tools and guidance you need to do so.

Monitoring

Monitoring

We will teach you which metrics you should monitor. With the abundance of information that you can get on LinkedIn, we’ll help you focus on the metrics that can actually help you and your campaign.

Improve Your Brand Reputation & Bottom Line With A Linkedin Marketing Consultant

It’s time to build the online reputation of your brand on a professional social media platform. It’s time that you are seen as an expert within your niche and your industry. The quickest way to do that is through an effective LinkedIn marketing campaign. 

We can guide you on how to run a LinkedIn marketing campaign from start to finish. Get in touch with one of our specialists now so you can learn more about our consultancy services.

We’ve driven over 6,437,349 leads for clients through digital marketing.

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