Orlando PPC Agency

Many small businesses face the same challenge of acquiring new customers. After all, customers are the livelihood of your business. The most common solution many businesses use to reach new customers is online marketing.

Social media and blogging are common, but the most powerful marketing channel for some businesses is probably search engines. Search engines hold a sizable amount of knowledge about virtually anything searchers need to know. This means search engines possess information about your business that will help searchers find it faster. Thus, advertising on platforms like Google, Bing, and Yahoo can be of value to your business. With the right technical insight, you can leverage the information these search engines hold. PPC ads are one of the top ways you can do so. By running optimized paid search ads, your business information will be displayed in front of the people who matter the most to your business – your target audience. That’s why our Orlando PPC agency can help. With our top of the line PPC marketing services, you will have access to the key tools and information to make your business stand out when your target audience searches for businesses like yours.

PPC ads are powerful because they are shown to consumers who are searching for the product or service you provide. In fact, 63% of consumers click on these kinds of ads. So if you’re a business owner looking for a PPC agency to manage your PPC accounts, then look no further. Read on to learn more about our PPC management company and get started today.

We know that any search engine’s main job is to provide the right information to searches based on their queries. Therefore, any person searching for information that is relevant to your business is an individual you want to reach. Oftentimes, you may generate traffic to your website but those individuals aren’t your target customers. Thus, your conversion rates may suffer. But with advertising methods like PPC, your ads are only getting clicks from the individuals that are interested in your information. As a result, you will see more quality traffic travel to your site. Our Orlando PPC agency knows how to utilize the right optimization techniques to push your ads in front of the most relevant searchers. We use high traffic keywords that are guaranteed to get your ads clicked on by your target customers, resulting in better quality traffic on your website.

This statistic shows how essential holding those top spots are on search engines. It’s because these results are the first seen. And searchers know that the higher a page is ranked the more relevant it is to their search. Therefore, they are more likely to click the results at the top. So, if you want to get those clicks, you need to use PPC advertising. And our Orlando PPC agency can show you how to do it.

Regardless if your business is a local business, ecommerce business, or B2B business, you will benefit from Orlando pay-per-click ads. All you need is a team of PPC experts to build and manage your PPC marketing campaigns for you. Once you utilize the right ad services, your ad campaigns will be more substantial than ever before. Our Orlando PPC agency provides detailed PPC services that are designed to target the right individuals whenever they search online.

Similar to our Orlando SEO services, we use keyword optimization to effectively gain more visibility for your business. However, the only way to do this is by identifying what key terms are being used by your audience. We do this through keyword research which allows us to pinpoint the top keywords to use in your PPC campaigns. The research we do as a part of our PPC service is essential to understanding your industry and competition. It gives us insight on how much you can expect to spend using certain terms. In addition, it shows us what keywords to stay away from that won’t be the most profitable for your business.

Google is the most popular search engine today. And for good reason. It’s because it provides businesses with the resources they need to get in front of their desired customer. With PPC ads you can run targeted campaigns that place ads under certain keywords your audience is using in their searches. Without targeting these keywords it makes it a challenge to reach the right consumers. That’s where Google search ads come in. Our Orlando PPC agency will use Google Ads to identify what key terms your audience searches for to place your business information right in front of them on Google. For example, if you run a cleaning service in Orlando and your desired customers search for “Orlando cleaning services,” placing ads on these search results would allow them to find your business first and faster. Basically, if they are searching for an Orlando business like yours, they will find it. That’s what makes PPC marketing so powerful for small businesses and any business needing to gain more visibility.

Google Shopping Ads are the perfect feature for any ecommerce business looking to promote their products online. Our Orlando PPC agency will use this in your pay-per-click advertising strategy to generate more traffic on your product landing pages. As a result, your brand will generate more visibility as well. This is because when a potential customer searches for a product that your business has, your products will pop up in their search results. When you work with our Orlando PPC management company, we will utilize this Google Shopping feature to get more of your potential customers to see your products.

Typically, it will take more than one site visit for a consumer to make a purchase from your website. It’s normal for this to happen. However, if you don’t have tactics in place to encourage these previous website visitors to come back to your site, then that’s a lost conversion. Remarketing is a marketing strategy that our PPC marketers use to get individuals who have been on your website before and didn’t convert to revisit your website. It helps encourage conversions and prevents your business from losing the interest of qualified consumers. Our Orlando PPC agency uses remarketing by placing display ads on other sites to remind visitors of your brand. We will develop remarketing campaigns that work to re-engage your audience and keep your bounce rates down. Ad recall is also very important to generating conversions. So, if your website visitors continue to be exposed to your brand after visiting your site, they will be more receptive to your brand over your competition.

Search engines are the most common PPC platform used but here’s the thing…you don’t only have the option to run PPC ads on search engines. You can also run pay-per-click ads on social media platforms. Twitter, Instagram, Facebook, and LinkedIn are all platforms that our agency can help your business place ads on with our separate social media advertising services. We can develop a strategy that helps your business ads stand out on social platforms, and you can use PPC marketing in combination with our other social media marketing services so your target audience can find your business more easily on these platforms too.

Now you can understand why 79% of advertisers claim PPC advertising has extremely benefited their business. It’s because it works to help them achieve the business goals they desire. Ultimately, PPC advertising can be quite simple when you work with Orlando PPC experts.

Fortunately, LYFE Marketing is a trusted PPC marketing company. But we are not only trusted because of our great PPC services; we are also the top marketing company all around because of our all-inclusive internet marketing solutions. There are plenty of other digital marketing methods available today, all of which we offer at LYFE. Our Orlando digital marketing agency specializes in social media marketing, email marketing, video production, and much more!

If you need a more solidified marketing plan and are ready to start achieving your business goals, our digital marketing experts are ready to help. Schedule a free consultation and start talking to an expert now!