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The only way that your business can grow, not only online, but also overall is by getting recognition from the most qualified individuals. Those individuals are your target audience. Before you can turn those individuals into customers, your business has to gain awareness from them. The marketing funnel shows why this is so and shows the steps a consumer must take to become a customer. It all starts with awareness. Fortunately, the internet is one of the fastest and easiest ways to start building your brand awareness. With the right internet marketing strategies, you can maximize your online presence to gain the recognition you desire. One of the best solutions is SEO. Search engines are extremely powerful and 93% of all online activity starts with searches on search engines.

Why is this important? Because this means that when someone goes online to look for anything, they are traveling to search engine platforms first. If your business is relevant to what they are searching for, you will want to appear in those search results so those individuals can see your brand. No matter what search engine – Google, Yahoo, Bing, or any other, you need to make sure your business’s information is coming up in the searches that your target audience is performing or else you won’t get their attention. This results in less business. That’s why SEO services can benefit your business. Optimizing your web design with the proper information to get attention from search engines is ultimately what will help you get more attention from your target audience too. All you need is a SEO firm with years of experience- one with Orlando SEO experts who will help you better your search engine rankings through effective Orlando SEO services.

What You Can Achieve With An Orlando SEO Company

Number 1.

Improved Search Engine Result Rankings

Yes, SEO is great for obtaining visibility for your business, but that’s because it helps boost the position your content is in so more searchers can see it. The higher up your business website is on search engines, the more relevant it is deemed to be. Thus, more individuals will click on your website as opposed to others below it if it is at the top. This is also why first page results are the most influential positions to hold. Because the further down your results rank, the less people will see it. This means your website will receive less views from your target audience. So, this is where you want your pages to rank. With help from an Orlando SEO company, you can surely achieve top ranks on these search engines. It starts with inputting the right SEO strategy that makes search engines more favorably rank your site. Working with an SEO firm will give you access to the right tactics to help your pages achieve top results online.

Number 2.

Obtain More High-Quality Traffic

Essentially, when you obtain better rankings, you are also able to obtain higher quality traffic. This high-quality traffic consists of the exact people you want to get recognition from because they are the ones actively searching for solutions (that your business can provide) to their problems. The goal isn’t to generate more traffic, but to generate quality traffic so you aren’t expending resources trying to attract the wrong people. With optimized SEO services from an Orlando SEO company, you will have the ability to obtain more awareness from the individuals that are ready to take action with your brand. These are the individuals of your target audience and the ones that have the most impact on your business. When you work with an Orlando SEO company, your SEO campaigns will be equipped with SEO best practices allowing you to see more qualified traffic on your site. No more wasted time and money targeting the wrong consumers. With SEO experts like us working on your campaigns, your business is guaranteed to get more high-quality traffic than ever before.

Number 3.

Keen Business Insight

As a small business owner, it’s crucial for you to possess a strong amount of insight and understanding on your target audience. This is so you can effectively offer the solutions they need. But this insight only comes from paying attention to your audience and analytics of your campaigns and website. Understanding this information will tell you everything you need to know about how your business resonates with your audience. However, most business owners don’t have the time to really dive into their analytics and some may not understand what they mean all together. But when you work with an Orlando SEO company, you will obtain more knowledge about your business and audience. This insight can even tell you about how your content is doing in comparison to others in your industry. The biggest thing about working with a team with years of experience in SEO, is that we know what metrics to look at. We know which ones matter for your business and communicate that insight with you so you can understand your business much more.

SEO and SEM

People often talk about SEO and SEM together because of how similar they are. They both use the power of search engines to obtain awareness from the right individuals. They do this by targeting keywords that searchers use in their queries and place content under them. However, the specific way you go about reaching those consumers works differently for each method. For one, SEO does not require you to pay for the traffic your campaigns obtain. But SEM does. SEM is a paid search method and is also commonly referred to as Pay-per-click or PPC. Pay-per-click is just as it sounds. You pay for every click that your ad generates and have to bid to place ads under certain keywords. With SEO you don’t have to do any of this. You simply create relevant content that is enriched with the keywords that are best for your brand. Then, when search engine crawlers index your content, they know how high to rank it. This makes it a more affordable option for many small businesses because it costs less money to generate results.

SEO Statistics You Should Understand

Websites with a large amount of backlinks are favored more by Google. This means backlinks are necessary in getting noticed by search engines like Google. In turn, you can receive better Google search rankings and achieve more website traffic from your audience.

75% of searchers do not scroll past the first page of search results. Because of this fact, we believe achieving first page rankings is crucial to really getting the results you desire. It’s very rare that individuals will travel to page two and beyond to find information because the lower the results are, the less relevant information the page has on it. Therefore, if your business website isn’t ranking on the first page, your chances of seeing your target audience are slim to none. However, with SEO services from an Orlando SEO company, you will achieve those top rankings so you can get noticed by the right people.

87% of individuals with mobile devices use a search engine at least once everyday. Mobile optimization is a key factor in SEO because of the sheer amount of searches that come from smartphones. Mobile devices are very common and making sure your website is optimized for mobile devices on search engines will help your SEO campaigns perform a lot better, helping you achieve greater results.

81% of consumers conduct research on search engines before making a big purchase. Search engines are the starting point for many online transactions. Many consumers first navigate to search engines to help them find vital information about the goods and services they are interested in. If your business has that information, then investing in SEO services can help connect the dots between you and the audience searching for that information.

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Our Orlando SEO Services Involve:

Link Building

Backlinks are important. They are favored by search engines and help generate more exposure for your brand. That’s why we include link building in our SEO services. Link building plays an important role in increasing the amount of ways your website can be seen online. Essentially, when your pages have more channels leading back to them, then your website has the ability to get more views. This is especially beneficial if your website is receiving backlinks from bigger platforms or sites with relevant audiences for your brand. In turn, you will receive more quality traffic from the right users. Backlinks are key to expanding your business’s reach because oftentimes you can get access to individuals who may have never been exposed to your business before. Backlinks are also an essential part of your authority score. When you have more quality backlinks, your domain authority will be higher. Higher authority scores means search engines will view your pages as more relevant and reward them with higher rankings. Our Orlando SEO company is skilled at obtaining quality backlinks for your website to boost your presence online.

Content Strategy

Your content is the backbone of your marketing campaigns because it is where you will implement the keywords and important information to optimize your web pages. Your content is important and needs to be optimized in the right way so that it can get indexed properly by search engine algorithms. Without a solid content strategy in place, then you won’t have a solid plan of how you will need to optimize your pages. We craft strong content marketing strategies for all of our SEO clients because this is the foundation of good SEO. Our skilled Orlando SEO company has the tools you need to receive high-powered SEO campaigns. We will build strategies that are made to maximize the success of your SEO efforts so you can generate more awareness for your brand.

Local SEO

30% of search engine searches done on mobile phones are local searches. Local searches are important if you want to target more people in your area or specific location. For instance, if you want to target consumers in Florida, you can use location based keywords in your content to target users who use those terms in their searches. Local search engine optimization is a great way to get more customers to your local business if you have a physical location like a spa or restaurant. We help you use services such as Google My Business to optimize your listings on Google search and update Google maps with the location of your business so searchers can easily locate your business. These tactics are what our Orlando SEO company will perform as a part of our SEO services to get more consumers in your area interested in your business.

Technical SEO

Keywords are important but they are only the surface. If your web design is not optimized too, then your content will be less effective. In turn, your website stands less chance of being seen. So, technical SEO must also be included in SEO services to generate the best results. And luckily we do include them in our Orlando SEO services. We can look at the structure of your site and determine if there are gaps in your technical SEO. These gaps can stem from your coding, user experience, and site speed. And they all impact the rankings your site will receive. Our Orlando SEO company works to analyze your technical SEO and redesign a new website for your business that is optimized to receive better rankings.

On-Page SEO

Off-page SEO is anything that is done externally. Link building is an example of off-page SEo. However, on-page SEO are the factors that your business can control internally. This has to do with your content, images, keywords and more. It is crucial to have solid internal content so search engines know what information is on your website. With on-page SEO, you can optimize these factors and improve the efficiency of your internal content. Our Orlando SEO company focuses on on-page SEO because when you combine it with off-page and technical SEO, you’re maximizing your overall SEO efforts.

Keyword Research

Keywords are a part of on-page SEO and are an extremely vital part of SEO overall. You have to know what keywords are the most popular and most effective at reaching your target audience so you can craft content around them. But to know what keywords are the best, you have to do keyword research. Keyword research also helps your business identify popular keywords your competitors use and their performance using those terms. Keyword research is essential because if you use words that are too popular or ineffective, then your content has less of a chance of being seen. Our Orlando SEO company knows this and we guarantee to perform keyword research so we can avoid oversaturated terms. In addition, you will save time by identifying exactly what keywords are most valuable.

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Our Next Level SEO Process

Stage 1: Evaluate Your Website Through An Audit

To understand what parts of your online marketing need adjustments, we have to dive deep into the structure of your website. This starts with a website audit. We evaluate your website’s technical structure by analyzing your content, backlinks, keyword usage and more. We will also discuss your business needs and gather information on your industry, competition, and audience to help us craft a plan moving forward. We will perform keyword research here as well.

Stage 2: Build Your SEO Strategy From Top To Bottom

Once we have a solid basis of information about your business and SEO efforts, we can move on to build a solid plan. This plan will outline every part of your SEO efforts and highlight how exactly we will take actions to reach your goals. What makes us and our SEO process different is that we build our content and plans in-house. This means our Orlando SEO agency doesn’t outsource our services and present you with ordinary work. Our specialists will always create a strategy that is unique to your business needs. Any tools, platforms, or content that will work specifically for your business are highlighted in this plan.

Stage 3: Utilize Significant SEO Platforms

You cannot monitor or create campaigns without utilizing the right SEO platforms. Therefore, our Orlando SEO company makes sure we take the time to create the proper accounts for your brand and invest in platforms that will help us fuel your campaigns. For example, we will set up Google My Business and Google Analytics for you if you don’t already have accounts set up. This will help us run and manage your local SEO and campaign metrics.

Stage 4: Build Your SEO Content

We will use the information outlined in your plan and begin building your SEO content. We will optimize your images, copy, and website with all the relevant content you need. We will use on-page and off-page SEO to make sure we are hitting every part of your SEO. In addition, we will make changes to your website structure to ensure that your coding and other technical factors are optimized to be indexed better by search engine crawlers.

Stage 5: Keep Up With Your Campaigns

Once your SEO campaigns are launched, we keep track of them everyday to stay on top of any changes to their performance. If adjustments need to be made, we will do so to maintain their success. This is a fundamental SEO mistake that many individuals make when running campaigns. They leave them and don’t make changes when necessary. Over time, adjustments need to be made because algorithms, keyword popularity and trends changes. We don’t want your campaigns to suffer over time and monitoring them can help avoid that.

Stage 6: Monthly Campaign Reporting

After the end of month, we gather all the information we have kept track of from your campaigns and present them to you in a detailed campaign report. This report will have valuable insight on how well your SEO campaigns performed. We go over this report with you so you can understand what the metrics mean. This part of the process helps many business owners recognize what areas of their marketing their audience cares about the most, as well as how they can help them moving forward.

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Work With The Best Orlando SEO Consultants In Florida And Beyond

Gaining awareness from the right audience can be a struggle for many ecommerce, local, and small businesses today. Especially if the internet is your main form of marketing. However, SEO doesn’t have to be a challenge with the right Orlando SEO company supporting your SEO efforts. Luckily, LYFE Marketing is that company.

We believe what really sets us apart from other digital marketing agencies and allows us to achieve amazing SEO results like no other is the fact that we’re a full-service digital marketing agency. So, when you need social media marketing, email marketing, web design, SEO and more, our agency has all the digital marketing solutions you need to make both your SEO efforts and overall digital marketing campaigns strong.

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