San Francisco Digital Advertising Agency

Drive Results

The use of the internet has increased year over year for the last decade anyway, but after 2020, internet usage and remote work-from-home positions have skyrocketed. The way we all purchase items and services has changed forever. Because of this, internet marketing (also known as digital advertising) has had to evolve and update. There are so many platforms that have shaped their strategies to become money-making and beneficial for different businesses and companies. On the internet, the two most popular forms of digital advertising used by marketers is search engine marketing and social media marketing. Later, we will take a deep dive into these methods and many others, so keep reading to learn more! The internet is not going anywhere, anytime soon. Use the internet’s growth to your advantage with digital advertising!

A really helpful feature for boosting your ROI is the ability to track your digital marketing campaign. By seeing what works and what doesn’t, you can save time and money. If you are running a campaign on Facebook and you notice that one of your variables isn’t doing well, thanks to digital advertising, you can fix those issues almost instantly. When you need to make changes in traditional marketing, the parts of your campaign that didn’t perform well would have been time and money down the drain. Now, when you review a digital marketing campaign, you can make changes to your progress in real time, you can optimize your results and increase your conversion rates! This changes the way that businesses market on the internet.

Outside of the internet, small businesses have had to compete with franchise stores around the world. A lot of these big businesses like Nike, H&M, and more have endless money and resources. They are able to open multiple store locations, put out bigger print ads, and give large enough discounts to get your shared target audience to buy from them. Well, the playing field has changed with digital advertising. Online, every “store” is the same size. Platforms like Google advertising consider quality and level of engagement over just budget size when choosing which ads to deliver, so it’s not just about being “bigger” when you advertise online. Using digital advertising, you can put your business right in front of your target audience and build relationships with them. When a person interacts positively with your brand, in the future they will be more likely to buy from you.

Building that trust between your customers can give you a big advantage. Show them the relatable and relevant content they want to see. In doing this, you can become an influencer in your industry, setting your business apart from your competition.

Let’s take an example. Say that you are a makeup and beauty business in San Francisco competing with big chain companies like Sephora. You can leverage being a small business to your advantage, in order to make your customers trust you. You can do this using creative development and media strategy like incorporating humor in your messaging or highlighting a pain point of buying from chain makeup companies. This will show that your business can solve these pain points, and set you apart from the competition. The power of digital advertising is that it is essentially levels your industry’s marketplace, helping smaller businesses like yours, increase their lead generation.

Our company is an award-winning agency that has over 10 years of experience in social media marketing and digital advertising. What sets us apart from other San Francisco agencies like Duncan Channon and Argonaut, is that we are affordable, low risk, and a full-service agency. We have experienced team members, all under one roof. We are your one-stop-shop for all of your digital advertising needs, whether you need help with search engine marketing, video production, B2B marketing, and more!

We are more than just your average social media marketing business. Our San Francisco company is a full-service agency, where we proudly offer a variety of services outside of social media and search engine marketing. For instance, if you want to get your website organically ranked at the top of search engine result pages, we offer SEO (search engine optimization). If you are interested in creative email newsletter design to reach a large audience at once, consider using our email marketing services. Looking to hop on the video marketing train? Our animators can take your videos to the next level, no matter what your brand personality is! No matter what your business goals are, or what you are looking to improve, our San Francisco experience agency is prepared with the expertise and passion to help your business.

If you have stayed until the end of this page, congrats! We will be sharing some advice, that will help take your small business to the next level.

This is a mistake that a lot of business owners make, when starting to use digital advertising. Running campaigns on every single internet platform will not translate to more sales! Don’t waste your time and money trying to mass advertise on platforms with little strategy or where your audience may not located. Instead, take time to research and find out which social media and internet platforms your target audience is using. From there, set up one or two accounts at most (for now, you can always add more later), and use those to advertise online. This will also save you time and money because you won’t be spending your entire marketing budget on every platform. Instead, you will be concentrating your efforts and money to the most populated platforms where people are most likely to buy from your company.

We touched on retargeting earlier, but here we are emphasizing that it can make people more likely to buy from your business. The point of retargeting is to get rid of all the obstacles in the journey of buying from your business. Good retargeting practices involve using strategic ad campaigns. Let’s say someone visits your shoe company’s website, spends time looking for the right product, adds a pair of sneakers to the cart, and then exits. This happens a lot with modern customers because of all the advertisements we see on a daily basis. What you want to do is create display ads, banner ads, or any other internet campaign to target that potential customer again. Your ads can say something along the lines of “forgot something?” or “only a few left!” to create a sense of remembrance or urgency. When they click your ad to be redirected to your website, they can be brought to either your website or to their cart with their previously-selected pair of sneakers in it. All that energy it took the first time to search and browse through all your items and pick out the perfect pair, has been completely eliminated. This is one of the countless ways to use retargeting to increase your sales!

Businesses that regularly publish content and update their blog receive 8 times more traffic than businesses that don’t. This is a great method if you are a service-oriented business that is looking to attract more relevant and qualified traffic! Our agency always says that providing valuable content for your consumers is the #1 to grow your business, so it comes as no surprise that we recommend blogging. This method of digital marketing creates value for your potential customers and will likely help them solve their pain point, and as a bonus, create a positive relationship with you. Even if they don’t buy from you the first time but rather use your blog as a source of information, it will not only will increase your brand awareness and website traffic, but make them more likely to buy from you in the future. Either way, blogging is a win-win option to upgrading your business and creating a name for yourself.

Whether your business is located on the East or West coast, our agency can service any business around the country! If you are looking to upgrade your business and command attention from your target audience, then look no further! Ready to get started with LYFE Marketing? Give us a call today.