The best SEO services in the USA to take your online business to new heights!

This may sound like a no-brainer, but a lot of businesses forget this fact. When your audience uses Google to look up answers to their questions, the words they use act as signals to search engines that let them now what results to present. When you optimize your website so that you have that information on it that matches what your audience is looking for, then that is how you will be recognized by your potential customers. It’s that simple.

SEO and PPC (pay-per-click) are both search engine marketing methods. However, they work differently. SEO uses organic search methods to target your desired customers. This organic search method typically costs less in terms of pricing and generates more organic traffic. And usually when you hear SEO referred to as “organic search,” it just means unpaid. Blogs are one of the top organic traffic generators used by marketers to promote businesses. This is because the use of the right keywords in blog content helps drive organic traffic right to a site.

Then you have PPC on the other hand. PPC is the paid method of generating traffic to your site. It is performed through the use of adwords on platforms like Google Ads, that give your marketing campaigns a more targeted approach. PPC can be more beneficial to use in some cases depending on your business, budget, and goals. Being that it is a paid method, you are able to set the amount of money you want to spend on each keyword bid. In addition, the traffic that is generated using PPC can be a little bit better quality and it takes a shorter amount of time to produce results compared to SEO.

Global SEO is more commonly used to target customers anywhere on the internet. It’s more often used for ecommerce businesses, such as Amazon, who don’t have physical or local locations that customers can go to. Another example of global SEO is the SEO we use at LYFE Marketing. We are a digital agency so we can service customers anywhere around the world too! Local SEO is used for local businesses that want to focus on targeting the qualified customers in the area nearest them. For example, if you have a local pizzeria, you will most likely want to attract customers in that local area as opposed to individuals across the country.

Essentially, anything on the internet can be picked up by search engines. This means if you have social media accounts, you can optimize those to also be recognized on search engines. For instance, if you have a Twitter page for your business, search engines can actually use those tweets to help your audience find your business information. If you were to use relevant keywords in your tweets, then search engines would have the ability to pick that up and place that on search engine results pages. If you want to gain more followers or increase your engagement, you can do this through optimizing your social media accounts the same way you would your website.

We mentioned keywords, which are important in search engine optimization, but just having the right keywords in your content won’t skyrocket your website to the top of the rankings instantly. Another part of good SEO is having valuable and relevant content to backup those keywords. Search engines crawl your whole site. That means they can pick up whether or not the information on your site is relevant and worthy of being ranked highly on the results. Search engines give your content quality scores that reflect how good your content information is. The higher the scores, the higher your pages will rank. When you are optimizing your site or any other channels, you have to be sure to include information that your audience will find valuable.