Medical SEO Services

While many Google searches are generalized, there are also a lot that look for services within a particular geographical area. In most cases you’ll see these as “near me” queries, or ones that specifically include a location name in the keyword search phrase. This is what we refer to as localized SEO, and focusing on these searches can better help potential patients in your area find you. And when it comes to medical services, potential patients are always looking for the closest and most reliable options. By improving your ranking on local SEO searches, you’ll gain more visibility for the people who are most likely to visit your facility. Our team will help you determine which keywords will attract more of your local patients and implement them through all components of your SEO campaign. From content creation, to web development, and more – we’ll help attract local patients at all levels of your SEO strategy.

Search engine algorithms examine several things when assigning SERP rankings, including a website’s functionality. Search engines will crawl through your web pages and analyze both your content and site structure to make sure that the content is readable, the site is easy to navigate, and that your web visitors have general ease of access. Clear organization is extremely helpful for any website, because it makes it easier for potential patients to find what they need from you, as well as proves to search engine algorithms that your website is worth ranking higher. Another crucial factor when evaluating your website is how well it can be accessed on mobile devices. Many people utilize phones or tablets to search for the medical services they need, and you want to make sure that your website still shows up properly regardless of the device being used. Unresponsive design is one factor that can quickly deter website visitors, especially for medical websites, so you should take this into consideration when altering your website. Whether you realize or not, even small things like page speed, web layout, and responsiveness are all important to the success of your business. The better you fit all of these qualities, the better your results will be. This is because the algorithms are meant to mimic user behavior, and internet users are less likely to trust a website that they have difficulty reading or navigating. Luckily, LYFE Marketing can help with all of these things. We’ll help you improve the structure of your website so that it is more accessible for your target audience, more organized for search engine algorithms to evaluate, and optimized for other SEO factors. We specialize in coding and design, so your website will look attractive, be easy to use, and accessible to more of your target audience.

Another way to improve your search engine rankings is through great content. Publishing written content to your website, such as blogs or articles, gives you more room to implement high-traffic keywords and establish credibility for your practice. You’ll earn the trust of potential patients by providing them with information on available medical services, procedures, symptoms, treatments, and much more. People don’t want to visit a doctor that doesn’t know what they’re doing, and this is an easy and effective way of proving that your facility knows what its doing. When you work with our team, we’ll help you write and develop high quality content for your website. Our goal is to publish blog posts that are relevant to your audience, address their common keywords or search queries, and build up credibility through linkbuilding.

When it comes to medical facilities, patients want to know that they are in the right hands. One major way they determine the value of certain medical staff or facilities is through referrals or online reviews. This not only impacts how your target audience perceives you, but it also effects how search engine algorithms rank your website. These algorithms try to rank more credible and trustworthy sites first, so if you receive bad reviews, that can tank your SEO efforts. Through online reputation management you can address patient concerns better, and either resolve bad reviews or prevent them entirely. This comes in part through actual experiences inside your facility, but also includes any interactions they may have with you online. Through timely and responsive customer service, you can improve your patients’ medical experience and boost your SERP rankings upwards. When you work with us, we’ll assign you a specialist that can help keep track of these online interactions and deal with them accordingly. You’ll have more time to focus on your patients’ in-person experiences, all while knowing that your online reputation is improving in the meantime.

We provide all of the services explained above, but the list doesn’t end there – our team at LYFE Marketing can assist you in all of these areas and more. We can even help you with marketing services outside of SEO, so that your medical practice gets a well-rounded digital marketing approach.