When you hear digital marketing you may automatically think about social media ads. The ads you see on your Facebook feed and Instagram timeline are indeed digital marketing features you can invest in, but there are a lot more digital marketing platforms and tools you can use too.

Digital marketing encompasses services like video production, SEM, content marketing, and much more. Our New York digital marketing agency is a full-service digital marketing agency. That means any digital experience you can think to create can be done through our digital marketing services.

We stand behind these powerful digital marketing services and we’ll show you why!

Social media is one of the business influences on current culture today. Much of the information we receive on a daily basis tends to come from social media. Even major news outlets occupy social media. Needless to say, social media is an important chunk of the internet. Therefore, when you want to become visible to your target audience, social media is a good place to start. Your customers are on social media and you should be too. Even if you are already active on your business social media accounts, you may still run into the problem of not receiving much traffic to your pages. This is common for small businesses but can be solved with optimized social media marketing campaigns. Our marketing team will use social media to help you generate more followers, more engagement, and more traffic to your business. In addition, they will craft valuable content for your accounts that will help build trust with your social community, positioning your brand as relevant and trustworthy. As a small business, being positioned like this can do a lot for your business because it will help drive more quality traffic to your website, which equates to more conversions, which can equate to more customer loyalty. With our social media agency’s social media marketing service and our social media advertising service, we will help you utilize social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, the right way so you can build more meaningful connections with the people that matter most to your business.

Pay-per-click is a search engine marketing method that uses paid search to create visibility for your brand. PPC is the action of only paying for the clicks your ads receive. This can be beneficial for your budget because you can know exactly how much you need to spend to get a certain amount of traffic. PPC can be used on social media if you want to run CPC (cost-per-click) ads on Facebook and Instagram, but they are more widely used on search engines. With our New York digital marketing agency, we will utilize platforms like Google Ads to run and manage your PPC ad campaigns, so you can get the most clicks and conversions for a good price. PPC works by placing ads on the search engine results pages for certain queries your target audience makes. Those ads are placed at the top of the page and typically receive most of the clicks that come from those results. This is a great thing because those users are usually the most qualified individuals who are actively searching for a business like yours. Getting attention from them will do wonders for your business.

Another great part of our PPC services is we can use retargeting and remarketing tactics to target the customers that previously viewed your ads but didn’t convert. This way you aren’t losing out on getting the chance to generate conversions. The more someone sees your ad, the more likely they will be to remember your business in the future and this increases the chances of them making a purchase.

Email marketing isn’t out of style. It’s one of the most commonly used digital marketing methods today because of the personalization it gives brands. Emails marketing is great for keeping in contact with your current customers or even new customers. You can send out discounts and promotions to your email subscribers or you can go another route and send newsletters. Whatever email marketing method you choose, it’s important to make sure your emails are filled with valuable information for your email subscribers to digest. The more valuable emails you send out, the more relevant you will remain to your audience. Email marketing services can be used by businesses of any industry. From healthcare, to retail, to real estate, it’s all about having that personalized touch that shows your audience that you want to foster a relationship with them. That’s why our New York digital marketing agency uses email marketing services. Because having methods in place that help your business build relationships with your audience is very important. In the end, this is the difference between an okay business and an amazing business.

Content marketing is important because the content you put out there is what will represent your brand. This same content will be the deciding factor of whether or not your audience will want to trust your business. Therefore, you have to make sure it positively reflects what your brand has to offer. Our content marketing services aim to provide insightful, relevant, and meaningful content that speaks to your audience. This will position your business as a knowledgeable industry leader and will boost your brand image. You can use content marketing campaigns in your emails, social media, or website. For example, we do blogging as a form of content marketing for our own agency and it has helped many business owners learn the ins and outs of digital marketing. With our optimized content strategies, we can do the same for your business!

The way your website is designed can say a lot about your business. If your site is hard to function, has slow loading speeds, or is difficult to use on mobile devices, then it may probably be the reason you aren’t seeing the conversions you want. It’s important that once you get your leads on your website, your website design doesn’t force them to leave. This will negatively impact your conversion rate and leave you with a high bounce rate, which are metrics you do not want to be negative. In addition, search engines actually rank websites that are not mobile-friendly less favorably. To avoid all of these web development mistakes, invest in our web design services! You can be assured that our web design experts will craft the most visually engaging, functional, and optimized websites for your business so you can easily reap the reward of converting precious leads.

SEO has a similar goal to PPC because it works to generate visibility. However, SEO is a more organic method that uses inbound marketing to drive organic traffic to your website. Many marketers use SEO because it is a cost effective way to get traffic from search engines. It works by creating content around relevant keywords that your target audience uses so search engines can recognize that content and place it in front of your audience. The keywords signal to search engine crawlers that your content is the most relevant and will rank it higher. Similar to PPC, the results that rank the highest get the most traffic. You can see SEO tactics used a lot on platforms like Amazon when businesses and influencers want their products to be seen by their target audience. That’s why we offer SEO services. With our search engine optimization services, you will be able to identify the keywords your audience is using and boost your rankings to receive more quality traffic.

Videos have always been one of the most engaging advertising methods. Videos are popular in many categories, cultures, and countries. We believe in video marketing because humans more often prefer video of text. Video content is more easily grasped than any form of text and continues to be this way. With new video production features on social platforms like IGTV and Instagram Reels, video marketing does not show any signs of slowing down. Fortunately, our video production team can create videos that are engaging and highlight the key parts of your brand experience. We will use the latest video productions tools and platforms to make your videos on trend and excite your audience to support your brand.