AllWell
The Results
Increased
Leads
Better-Qualified
Leads
An Effective
Lead Magnet
Background
AllWell makes face and body masks that refine, firm, and brighten for enviable skin. Simply made with just plants and water.
AllWell came to us to increase their leads and improve their overall online presence. One way we did this was by creating a lead magnet for them that we could then use in our marketing efforts.
Our Lead Magnet
THE STRATEGY
- Lead magnets give potential customers incentive to give you their contact information.
- Examples of a lead magnet include a coupon code, a free ebook, or in this case, industry secrets on what you need to know before you do another face mask!
- Having potential customers’ contact information means you can follow up with them and retarget them until they convert into customers.
THE CONTENT
- When you create a lead magnet, you want to have your target audience in mind.
- We created a lead magnet for AllWell that contained information we knew their target audience would want to have access to.
- How did we know? Thorough research and experience.
Conclusion
AllWell wanted to capture more leads and improve their online presence. After performing in-depth research of their market, we crafted a lead magnet that would attract their target customers. We gave their ideal demographic a reason to submit their contact information in exchange for the lead magnet we created. This helps establish a positive, trusting, brand-consumer relationship and it sets AllWell up to convert these leads into paying customers.
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