Sparkle Fam

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Image Credit: Sparkle Fam

The Results

19.6%

Conversion Rate

4 months

Campaign Length

Background

Sparkle Fam is a family-run business that sells children’s decor and accessories. Whether you want something bright and fun, or something more personalized for your kid, this is the right place to look.

Sparkle Fam came to LYFE Marketing to develop a landing page for their website.

Landing Page Stats & Results

WHY A LANDING PAGE?

  • Landing pages are used to lead potential customers to your website and direct them towards one, specific call-to-action. Whether you want them to visit your store, follow your social media accounts, or subscribe to your mailing list, there are plenty of ways to grab a customer’s attention and convince them to check out what you have to offer.
  • Research shows that it only takes a few seconds for consumers to make a decision about a business, so making a great first impression is of the utmost importance.
  • That’s why Sparkle Fam came to us – so we could help them develop stunning landing pages that capture the attention of potential customers, leave a great first impression and generate more conversions.

CAMPAIGN RUN-THROUGH

Here, we’re going to go through our process for setting up Sparkle Fam’s landing page. There are multiple aspects businesses should consider when developing one of these pages. We made sure to keep best practices in mind while still representing their brand well and making the most out of the space they had.

1. Strong first impressions are key, so we began by developing a header that offered appealing visuals and information that would entice a viewer to keep reading.

2. There are a lot of landing pages out there that just fall flat, simply because they don’t provide their viewers with anything of relevance to them. We wanted Sparkle Fam’s page to be more versatile than that. We incorporated informational elements to their page, so that they can show off both visually and textually. New viewers can see that Sparkle Fam not only provides good products, but is also knowledgeable about what they do.

3. One of the most crucial parts about landing pages is convincing your audience to pursue your services further. That’s why we utilized calls-to-action, product placements, and more. We drew in viewers, and maintained their interest by promoting products that would be useful for them. And we provided direct links to Sparkle Fam’s online store so that the entire process is more streamlined for users.

4. Once we grabbed the consumers’ attention, we wanted to double down and make sure that they stayed with the shop. We included some promotions that would make any parent happy.

THE AUDIENCES WE USED

  • We targeted new customers that were interested in the type of products Sparkle Fam offers

Conclusion

Sparkle Fam came to us to design a great landing page for their website. Using our knowledge of web design and consumer habits, we created an informative and visually appealing page that represents their brand and leads new customers to a desired call-to-action. Because of the page we designed, they were able to maintain a conversion rate of 19.6% over the course of 4 months!

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