Café Alibaba
The Results
1,298
Followers
Increased
In-Restaurant Visits
Background
Café Alibaba landed onto Georgia State University’s campus in April with their international food selection, hookah, and amazing drink prices.
In August, they decided to use LYFE Marketing’s social media management services for students to learn about their café before school started. Our challenge was to draw massive awareness from a niche market in a short time period.
Our Solution
We put our thinking caps on and collaborated with the owner on establishing a solid marketing strategy to reach a large number of students and workers in the downtown area. We created a Happy Hour special, an exclusive Georgia State discount for all faculty & staff, and an extravagant social media incentive of receiving more off their meal if they were connected to us on social media.
Our team focused on growing the audience around the café, interacting with hundreds of people in Atlanta already talking about “food” and “hookah”, and driving that traffic into their Café with our specials.
Social Media Results
CAMPAIGN LEVEL
We were able to grow Café Alibaba’s Twitter presence and gained up to 1,298 followers.
SNAPSHOT OF LEADS – REAL RESULTS
Conclusion
When you have students as your target market, you really have to think of unique ways to persuade this group of individuals to choose you over your competitors out there. The secret is how you present your products and services on platforms that they often hang out. And which platforms are these? On social media, of course!
Within the first few weeks, Café Alibaba received extensive traffic from the Georgia State audience asking about the student discount and social media specials that we promoted. Our client was able to update their exact audience whenever he wanted to with events, drink specials, and hours of operation. In a two month time span, we grew Café Alibaba’s Twitter presence to well over 1,000 followers. Now he is able to market his Café and interact with customers at any time of the day, something that he was not able to do with any other marketing source.
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