Egyptian Magic – SMM Case Study

egyptian-magic

Image Credit: Egyptian Magic

The Results

22.32%

Growth Rate

15,008

Audience Growth (Net)

67,233

Total Audience

Background

Egyptian Magic is a 100% natural, multi-purpose balm for your skin. A few of its best uses are to moisturize, heal burns, treat cuts and scrapes and provide eczema and psoriasis relief among many other uses. Their slogan says, “Celebrities’ best-kept beauty secret for beautiful and healthy skin.”

Egyptian Magic came to LYFE Marketing to manage their social media channels and promote audience growth for each of their platforms.

Social Media Results

CAMPAIGN LEVEL

  • 67,233 new followers (across all platforms)
  • 15,008 total net audience growth
  • 22.32% overall growth rate

CONTENT STRATEGY

  • We researched their target market and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed. So, we would send our client a mockup of what their Instagram feed would look like with our content for the month prior to publishing.
  • We also reposted consumers’ posts of their Egyptian Magic photos where they had tagged us to further encourage brand awareness and other customers to tags them in their posts.
LYFE Marketing
  • We boosted posts and ran giveaways to further drive post engagement and brand awareness.
LYFE Marketing

Conclusion

Egyptian Magic partnered with us so they could improve their social media channels. We helped them generate over 15,000 new followers across four platforms and see significant growth rates for each (one as high as 90.51%)! With our social media management services, we helped them appeal to more social media users, and increase their brand awareness. Check out how we also used social media advertising and SEO as well as to garner more site traffic and drive sales.

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