Christian Family Coalition – SMM Case Study

Image Credit: Christian Family Coalition

The Results

28,641

Facebook Likes

$0.14

Cost Per Page Like

26,055

Boosted Post Engagements

$0.04

Boosted Post Cost Per Engagement

Background

Christian Family Coalition Florida is a human rights and social justice advocacy organization fighting for faith, family & freedom. Their motto is “Your Voice in Government Against Discrimination.”

Christian Family Coalition came to LYFE Marketing to generate more brand awareness and social media followers. In doing so, they aimed to give updates to their current supporters as well as gain new supporters of their organization and cause.

Social Media Results

FOLLOWER GROWTH

  • Creation and development of Facebook page & page like ads
  • 23,574 Facebook likes from our ads
  • 28,641 Facebook likes total (which means 5,067 people found and liked the page organically as a result of word-of-mouth and our other brand awareness efforts like boosted posts!)
  • $0.14 cost per page like on average

POST ENGAGEMENT

  • Boosted posts for more visibility and engagement
  • 26,055 engagements
  • $0.04 cost per result
  • Some posts got engagement at as low as $0.003 per engagement!

THE AUDIENCES WE USED

  • Location-based targeting, for those living in/around Florida
  • Interest-based targeting, for both current followers and other Facebook users that share CFC values

Top Ads & Destination URL

Conclusion

Christian Family Coalition came to us to develop and build their social media presence, and we’ve helped them generate incredible results. We started their Facebook account from scratch, and through our social media management methods, we helped them achieve over 28,000 likes and consistently high engagement between regular posts and boosted posts. Not only that, but we’ve also reduced their marketing costs to $0.14 – and even as low as $0.003 on certain posts!

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