Event-Based Company
The Results
6,689
Leads
1,000
Leads Per Month
$10.26
Per Lead (Cost Per Acquisition)
Background
We worked with a company (whose name we are keeping confidential at their request) who provides free, value-driven educational events about how to get grants. They offer the exact step by step process on how to obtain the grants needed to start a business, invest in real estate or pay for college.
They came to us so that we could help generate leads for their educational events.
Social Ads Results
CAMPAIGN LEVEL
- 6,689 Leads
AD SET LEVEL
- Lookalike Audiences
- Cold Audiences
THE AUDIENCES WE USED
- Lookalike audiences of people who bought the course (Customer List) and excluded people who signed up for registrations.
- Interest-based audience targeting people who match with interests in grants or home improvement.
- Targeting certain states individually.
Conclusion
When this event-based company asked for our agency’s help, they wanted to drive a decent number of leads for their seminars and events. As a result, we generated more than they asked for! Through our social media ad services, we targeted those users who have shown interest in what they have to offer, including those who have already bought their course. Our ads also targeted specific states, individually. By doing so, we have successfully generated more than 6,600 leads which translates to 1,000 leads a month.
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