Egyptian Magic – Social Advertising Case Study

Image Credit: Egyptian Magic

The Results

456,000

Impressions

281

Purchases

$10,062

Conversion Value

Background

Egyptian Magic is a 100% natural, multi-purpose skin cream. A few of its best uses are to moisturize, heal burns, treat cuts and scrapes, provide eczema and psoriasis relief, and more. It’s described as, “Celebrities’ best-kept beauty secret for beautiful and healthy skin.”

Egyptian Magic sought the help of LYFE Marketing to improve their Facebook ad performance and drive more sales.

Social Ad Results

CAMPAIGN LEVEL

  • 456,000 impressions
  • 26,110 clicks
  • 281 purchases
  • Conversion value of $10,062

AD SET LEVEL

  • We drove qualified, cold traffic to their website
  • We retargeted website traffic, post engagement, and video views – and excluded people who had already purchased

Top Ads & Destination URL

Because they got a lot of celebrity buzz, we used this video clip in their advertisements. This helped drive a lot of website traffic and sales!

Conclusion

Egyptian Magic came to us to improve their Facebook ad engagement. Over the course of a year, we helped them significantly increase ad clicks, user reach, website traffic, and sales. With over 400,000 impressions and over $10,000 worth in conversion value, we were able to help them use Facebook advertising to their advantage.

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