Comfort One Shoes
The Results
40
Purchases
$5,292
in Revenue
554
Link Clicks
$0.49
Cost Per Click
Background
This client offers a variety of shoe brands and focuses on a “Euro comfort fit.” Brands include shoes such as On Running, Birkenstocks, Dansko, Keen, Oboz and more.
Challenges & Objective
Our objective is to increase brand awareness, separate the client from similar competitors, and increase conversions and revenue.
What Makes Our Strategy Successful
Conversion campaigns for each level of the funnel. Using lookalike audiences for website visitors, page engagement, add to cart, purchases, all of it. Retargeting website visitors, page engagement and email list. All ads are video ads.
Ad Results
CAMPAIGN LEVEL
- 40 purchases
- 2.21 ROAS
- $5,292 revenue
- 554 link clicks at $0.49 cost per click
- 272 page likes at $0.13 cost per page like
- $2,972 monthly budget
Conclusion
By outlining each step of the funnel (cold, warm, and hot), Samantha was able to create a customer journey that led to increased conversions and traffic.
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